LeBron Hennessy ad angers fans

Los Angeles Lakers star LeBron James revealed his teased "decision" was an advertisement for cognac brand Hennessy, not retirement, provoking anger and ridicule among fans.

Die Presse

NBA star LeBron James shocks fans: PR stunt instead of retirement

The much-hyped "Decision of all Decisions" announced by LeBron James turned out to be an advertising campaign. The 40-year-old keeps his fans on edge.

Reposts 0 1h

Le Monde

LeBron James takes his fans for a ride on a boat in a commercial

After announcing that he was about to make the 'Decision of all Decisions', implying he would end his career, the Los Angeles Lakers forward unveiled on Tuesday an advertising campaign.

Reposts 5 15h

Der Spiegel

NBA: LeBron James lures fans with marketing gag

A mysterious video led the basketball world to believe LeBron James was retiring. Lakers ticket prices surged. But the supposed announcement video turned out to be an advertisement for cognac.

Reposts 2 13h

The Sidney Morning Herald

LeBron riles fans with his latest 'decision'

LeBron James announced another 'decision' that turned out to be an advertisement for the cognac brand Hennessy.

Reposts 0 12h

Tages-Anzeiger

Joke in the NBA: Basketball superstar LeBron James teases his fans

The 40-year-old will announce a 'decision of decisions' on Tuesday. Fans had been expecting words about his future, but it was a promotional gag.

Reposts 0 16h

Le Figaro

NBA: LeBron James's 'Decision' has dropped, not retirement yet but... a sponsorship deal with a cognac brand

After promising a big announcement on his social media on Tuesday, the American superstar surprised everyone

Reposts 0 17h