#100%PureNZ
Aotearoa is calling. 🥹 #100%PureNZ
October 17, 2025 at 3:36 AM
My coach from Niseiko’s been skiing in NZ for a month. Jealous? Me? Of course not. 😏 #100%PureNZ
August 11, 2025 at 6:09 AM
50% History 🌳 50% Nature 💭 100% Regenerative Tourism. Akaroa Nature and History Tours @ #TheSeventhGenerationTours #AkaroaNZ
#FEEL100inNZ #NZMustDo #NZBucketList 💯
Carbon Zero, completely authentic, well researched, owner operator, seventh generation local. A truely #100%PureNZ tourism experience.
June 15, 2025 at 2:58 AM
Had to check the date on this!

Without a hint of irony, Tourism New Zealand launches new Pure New Zealand campaign in 2025.

But sure, 60% of rivers too polluted to swim in and 40% may be ok = 100%!

#purenz
Tourism NZ launches new 100% Pure New Zealand global campaign
It aims to encourage travellers to book now with snapshots of the iconic landscapes and experiences on offer.
www.rnz.co.nz
June 12, 2025 at 8:06 PM