#25BrandsUnwrapped
Day 15 of #25BrandsUnwrapped: Tesla 🚗

We generated 1,000 synthetic personas to conduct an objective brand audit on one of the most talked-about brands.

The data reveals a brand where "status" is high, but stability is low.

A breakdown of the 5 key metrics 🧵👇
December 15, 2025 at 9:39 AM
The data indicates a brand with powerful retention mechanics and high leadership visibility, though a third of its user base feels constrained by the ecosystem.

Read the full survey below
blog.cambium.ai/25-brands-un...

Follow for Day 13 🎁

#25BrandsUnwrapped
25 Brands Unwrapped: Day 12 - Apple
Day 12 of 25 Brands Unwrapped: A data-driven audit of Apple. We surveyed 1,000 synthetic personas on trust, pricing, and brand sentiment.
blog.cambium.ai
December 12, 2025 at 5:03 AM
Welcome to Day 10 of #25BrandsUnwrapped. 🎁

Today, we analyzed Airbnb!

Full audit below 🧵👇
December 10, 2025 at 9:02 AM
Brand Loyalty: 77.3% indifference rate (stated they would not care if the brand ceased operations).
• Top Competitor: Amazon Prime Video.

The data suggests high vulnerability to churn relative to the current market activity. (2/2) #DataScience #Netflix #25BrandsUnwrapped
December 9, 2025 at 8:41 AM
It’s Day 8 of #25BrandsUnwrapped. 🎄

Today: LEGO 🧱

We generated 1,000 synthetic personas based on US Government data to audit the brand. The results show a brand built on an unshakable foundation.

Here is the data thread 🧵👇
December 8, 2025 at 5:24 AM
Day 5 of #25BrandsUnwrapped, and it's the turn of Toyota!
🚗

We generated 1,000 synthetic personas from government data to perform an objective brand audit.

Here is the breakdown. 🧵👇

#BrandAudit #MarketingData #ConsumerInsights
December 5, 2025 at 5:45 AM
It's Day 4 of #25BrandsUnwrapped 🎄

Subject: Coca-Cola 🎅

We generated 1,000 synthetic personas using US government data and gave them a survey.

Here is the data unwrapped:
December 4, 2025 at 6:38 AM
Welcome to Day 3 of "25 Brands Unwrapped." 🎁
We generated 1,000 synthetic personas to audit a new major brand every day leading up to Christmas.

Today, we look at Patagonia ⛰️

Here is the data unwrapped 👇

#25BrandsUnwrapped #DataAnalytics #patagonia
December 3, 2025 at 5:18 AM
Welcome to Day 2 of "25 Brands Unwrapped." 🎁

We generated 1,000 synthetic personas to audit a new major brand every day leading up to Christmas.

Today, we look at Disney.

Here is the data unwrapped. 🧵

#25BrandsUnwrapped #DataAnalytics #Disney
December 2, 2025 at 6:20 AM
The Sentiment

The most common qualitative feedback regarding the brand's current direction was:

"Target used to be great, until they started cutting corners on quality and raising prices."

Curious what 1,000 synthetic personas would say about your brand? Get in touch.

#25BrandsUnwrapped
December 1, 2025 at 11:37 AM