Born, the start-up behind the super popular Pengu app, has secured an additional $15 million in funding to splurge on AI friends.

YouTube video by Shahar Talks- Consumer Behavior- UGC Creator

YouTube video by NeuroMarket

Fallacies in advertisements can be defined as deceptive or misleading tactics used by advertisers to manipulate consumers’ beliefs and decision-making processes. These fallacies can take various forms and often exploit cognitive biases and logical errors to create a persuasive effect. With the rise of digital marketing and online advertising, the prevalence of fallacies in advertisements […]

In today’s world, “I want it now” isn’t just a fleeting thought—it’s become a way of life. Instant delivery services have turned waiting into a frustration rather than a natural part of…

I wrote a post about menu design last year. This focussed mostly on the guest’s needs. Following that, I received some questions about the science of menus from the restaurant’s point o…

YouTube video by Global Trade Professionals Alliance

YouTube video by MacroHype

In today’s highly competitive business landscape, capturing and converting consumer leads is essential to driving growth and staying ahead of the competition. Whether you're a B2C company offering products or services, g...

Why Cereal Is at Kid-Eye-Level but Soy Sauce Requires GPS

A quirky look at how scarcity and consumer psychology shape the way we buy—and what happens when the deal sounds too good to pass up.

Harsh financial and physical conditions generally reduce consumer desire for products, with variations by product type and gender. Toughness-signaling products retained male interest under physical stress, while wealth-signaling items showed decreased…