The 6-Step Framework That Transforms Good Content Into Great Content 📝 At #ACES2025, [Emily Primeaux]( https://zurl.co/IqKYR ) shared a systematic approach to substantive editing. Here's the roadmap: 🎯 Step 1: Identify Your Audience. Before touching a single word, understand who the intended audience is. What do they know already? What is the content trying to share with the audience? What is the goal of the content? This info will guide every decision that follows. 📖 Step 2: Read Everything First. Resist the urge to edit while reading. By all means, take notes. But before editing, you want to understand the full scope. 🏗️ Step 3: Refine the Structure. Look for coherence gaps. Make the content scannable by reorganizing paragraphs, breaking up dense text, creating bullet lists, and the like. 📚 Step 4: Improve the Narrative. This is where clarity emerges. Fill in missing details, fact-check, and rewrite confusing sentences. ✨ Step 5: Edit Language and Style. Now focus on word choice. Make it conversational and accessible. Forex, "failed to" can become "didn't." 🔍 Step 6: Finalize with Fresh Eyes. Reread the entire piece. Try to see it differently: Print it out, accept changes for a clean copy, or take a break and return later. The magic happens when you follow the sequence. Skip steps, and you'll miss opportunities to truly transform the content. What's your biggest challenge in the editing process? #ContentEditing #BusinessWriting #EditingTips

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