It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on my own since my career in advertising was wrecked – and it’s only fitting that I take my thinking and work now to the next logical extension, which is how brands relate to companies and to corporate brands.

#Brandology #AdvertisingAndBrandCommunications #ServiceBrands #CorporateBrands At a time of high tariffs imposed on India by the US, it's time to turn our attention to the domestic economy and ...