Is #GEO a thing, or just marketing’s latest sixth-form debate about the nature of reality? We asked synthetic philosophers, then the real evidence: how AI builds brand narratives from earned, shared and owned media.

New blog on #GenerativeEngineOptimisation and why PR already controls the inputs!

The rise of #AI #chatbots has rendered traditional #searchengineoptimisation (#SEO) strategies obsolete. The new approach, #generativeengineoptimisation (#GEO), focuses on creating content that is #easilycitable and #structured for AI models. This includes using bullet points, clear authorship, and…