From my collection. A matchbook cover for Pan Am's El Borincano service to Puerto Rico. Part of a larger effort to ‘modernize’ the Pan Am image and appeal to young and single travelers. Designed by George Tscherny, in 1972.
#SeeHere #GeorgeTscherny #Helvetica #design #graphicdesign #typography

🔴The Daily Heller: George Tscherny, Modernist, 1924–2023
by Steven Heller @thedailyheller at @printmag
#GeorgeTscherny #design

www.printmag.com/daily-heller...