Twenty ad tech firms launch the Ad Context Protocol to cut costs, boost transparency, and lay the groundwork for agentic advertising.

Magnite extends programmatic advertising reach to Samsung TV Plus in Singapore, Philippines & Thailand, accessing millions of Smart TV viewers in growing FAST streaming market.

The report highlights continued growth in the company's core businesses, exceeding expectations for Connected TV (CTV) revenue.

La asociación consigue una activación más inteligente, una mayor transparencia y una planificación de medios basada en los resultados a gran escala.

El acuerdo permitirá activar campañas programáticas en más de 140.000 podcasts desde la plataforma de Magnite, integrando audio con CTV y vídeo online para una planificación omnicanal eficiente.

Apis Capital Advisors, an investment management company, released its “Apis Flagship Fund” second-quarter 2025 investor letter. The Apis Flagship Fund posted

New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.

Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.

Alphabet (NASDAQ:GOOGL – Get Free Report) and Magnite (NASDAQ:MGNI – Get Free Report) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, institutional ownership, earnings, risk, analyst recommendations, dividends and valuation. Earnings & Valuation This table compares Alphabet and […]

Financial reports reveal strengths and challenges for leading supply-side platforms.

Partnership sees 103% growth in programmatic spend, introduces new ad formats and enhanced viewer targeting capabilities.

New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.

Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.

Independent ad tech firm Magnite launches publisher-focused audience targeting solution in Asia, expanding data monetization capabilities.

French broadcaster TF1 PUB teams up with Magnite to enhance streaming ad monetization.

Blitz centralizes programmatic deals through Magnite, enhancing advertiser access to diverse gaming audiences.

Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.

Gracias a su alianza con Magnite y la expansión de su audience graph, los anunciantes ya pueden comprar en tiempo real inventario en vivo desde más de 35 DSPs en múltiples regiones.