#MicroAudiences
🎯 Today’s Hot Question: How do you build micro-audiences that actually convert?
Watch the REEL & take notes! 
 
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#DigitalMarketingStrategy #MicroAudiences #MarketingTips
September 5, 2025 at 2:03 PM
What's happened is that the struggle of making art under capitalism has led to the fragmentation of the reading public into a collection of microaudiences, which grow smaller and more numerous by the day. Breaking stories into tiny pieces to attract specific people works as a marketing tactic. 4/8
July 17, 2025 at 10:05 PM
New podcast on @newbooksnetwork.bsky.social: Amanda D. Lotz on After Mass Media: Storytelling for Microaudiences in the Twenty-First Century.

Check it out!

newbooksnetwork.com/amanda-d-lot...
Amanda D. Lotz, "After Mass Media: Storytelling for Microaudiences in the Twenty-First Century" (NYU Press, 2025) - New Books Network
newbooksnetwork.com
May 2, 2025 at 2:27 PM
My latest book, After Mass Media: Storytelling for Microaudiences in the Twenty-first Century is now available from NYU Press. Some thoughts here on why I wrote it and what I’m up to. www.linkedin.com/pulse/why-af...
Why 'After Mass Media'?
After Mass Media: Storytelling for Microaudiences in the Twenty-first Century explores how the changes in the business of television over the last 30 years tie to changes in the content made. The book...
www.linkedin.com
April 16, 2025 at 10:10 PM
The era when movies and TV shows aimed for mass audiences is gone, making room for productions that are not widely known but deeply loved by their microaudiences. Out today, “After Mass Media” by Amanda D. Lotz analyzes how we got here and what the role of screen storytelling is in society.
After Mass Media
Explores the cultural role of screen storytelling in societyWith significant evolutions in digital technologies and media distribution in the past two decade...
buff.ly
April 15, 2025 at 5:47 PM
Live from New York...

Join me for a conversation with Evan Shapiro about the just launched After Mass Media: Storytelling for Microaudiences in the 21st C and all other matters of 'television's' present and future. April 10, 4p, NYU Stern (44 W 4th St). RSVPs a must
after-mass-media.eventbrite.com
After Mass Media book talk with Amanda Lotz and Evan Shapiro
Join us as Amanda Lotz and Evan Shapiro discuss television’s creative and industrial changes and what the future holds
after-mass-media.eventbrite.com
March 24, 2025 at 9:16 PM
Day 2 of #SSAAANZ2024 off to a great start with @drtvlotz.bsky.social's keynote on microaudiences and changes in understanding place and cultural specificity in Australian screen stories.
December 5, 2024 at 12:25 AM