In this episode of the Business Roundtable Podcast, David W. Carr, founder of Steward Your Business, sits down with Stephanie Simpson, founder of https://brand-ification.com, to explore the powerful intersection of leadership, message clarity, and brand confidence. Stephanie shares her journey from Warner Bros. to launching a brand strategy firm that helps business owners define who they are, what they stand for, and how to communicate it clearly. Together, they unpack why so many professionals struggle to articulate their value — and what it really takes to create a brand that connects. What You’ll Learn: - The real difference between branding, marketing, and messaging. - How to identify and speak directly to your ideal clients. - Why clarity beats cleverness every time. - How to “duplicate yourself” through better communication and systems. - The missing link between brand clarity and leadership alignment. If you’re a founder, consultant, or leader ready to simplify your message and amplify your impact, this episode is for you. Connect with Stephanie Simpson 🌐 Website: https://brand-ification.com 📧 Email: 🔗 LinkedIn: https://linkedin.com/in/stephaniefifesimpson