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New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

Council questions return on investment for Discover Upcountry's advertising strategies and grants.

Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.

Congressional bill targets conflicts of interest in $700 billion advertising ecosystem.

Congressional bill targets conflicts of interest in $700 billion advertising ecosystem.

Partnership aims to enhance digital ad trust by eliminating Made for Advertising properties from Taboola Select network.

New technical standards for digital advertising aim to streamline content classification and enhance bidstream efficiency.

AdReport's latest data reveals shifting trends in Italy's digital advertising scene, with over 2,900 new advertisers entering the market.

Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.

Confidential computing emerges as a key privacy enhancement for first-party data protection.

New AI-powered solution enables advertisers to proactively avoid objectionable content before ad placement on the social platform.

Lifestyle marketing examples have become increasingly prevalent in the digital advertising landscape, with brands striving to engage consumers on a personal level. This marketing approach taps into consumers’ interests, values, and aspirations to create a connection between the brand and the consumer’s lifestyle. By understanding and leveraging consumer behavior and preferences, advertisers can tailor their […]

Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels.

"Google has reversed its plan to phase out third-party cookies. Learn what this means for user privacy, digital advertising, and the Privacy Sandbox."

Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.

New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.