Key stat: 7 of the 10 top affiliate publisher types increased coupon use in H1 2025, led by email where 50.1% of sales included a coupon, according to data provided to EMARKETER by Awin. Beyond the chart: US affiliate marketing spending will exceed $12 billion in 2025, according to a September 2025 EMARKETER forecast. Cash back, loyalty, and rewards claimed the largest share of affiliate marketing ad spend last year (35%), followed by content (16%), per a June 2025 report by the Performance Marketing Association (PMA).

US consumers have never been more indebted:

Amazon is paying a “historic” $2.1 billion settlement with the Federal Trade Commission, it announced, ending a 2-year dispute over allegations that the company tricked millions of consumers into sign...

Ad spend will grow slower than previously expected, according to a new Emarketer report.

President Trump delayed TikTok’s ban until December 16 and claimed Rupert Murdoch, Lachlan Murdoch, Michael Dell, Larry Ellison, and Marc Andreessen are among investors preparing to acquire its US ope...

Buy now, pay later loans pose a direct challenge to credit cards. Banks and financial institutions are also wary of how they affect consumers' credit profiles.

A recent report by TripleLift and EMARKETER reveals creative as a key driver for advertising success, but highlights significant measurement gaps.

Warner Bros. Discovery tackles Midjourney for ‘mass theft’ of intellectual property  eMarketer

Millions of people have and will continue to leave X.