In this episode of Up Your Geek: Spotlight, host Lou Lamar Booker sits down with actor, comedian, and creator Brandon T. Jackson for a wild and inspiring conversation about his new unscripted series, Makin’ a Brand. Known for his iconic roles in Tropic Thunder, Lottery Ticket, and Percy Jackson, Brandon is now building a media empire of his own — and he’s bringing the chaos with him. We talk about what inspired the show, how he finds contestants with outrageous business ideas, why comedy and mentorship can go hand in hand, and how Brandon is leading the charge into a new era of creator-owned content. Plus, he opens up about launching his wellness brand Divine Energy, working with stars like Soulja Boy and Shanté Wayans, and his vision for the future of Black creativity in entertainment. 🧠 Real talk. 💥 Big laughs. 🔥 Serious creative insight. If you’re into hustle, humor, and high-energy originality — you’re gonna love this one. 🎧 Available now on Spotify, Apple Podcasts, and wherever you get your geek on.