Built to Persist by Design.
Continuity isn’t about staying the same.
It’s about keeping what’s true as everything else changes.
iamshift.substack.com/on-continuity
#moinahmad #iamshift
#design #brand
Continuity isn’t about staying the same.
It’s about keeping what’s true as everything else changes.
iamshift.substack.com/on-continuity
#moinahmad #iamshift
#design #brand
Built to Persist by Design
Visual language, structure, and the refinement of identity through time
iamshift.substack.com
January 13, 2026 at 2:45 PM
Built to Persist by Design.
Continuity isn’t about staying the same.
It’s about keeping what’s true as everything else changes.
iamshift.substack.com/on-continuity
#moinahmad #iamshift
#design #brand
Continuity isn’t about staying the same.
It’s about keeping what’s true as everything else changes.
iamshift.substack.com/on-continuity
#moinahmad #iamshift
#design #brand