New #neuroforecasting #megaanalysis suggests that effective messages recruit #reward and #mentalizing circuits -- in individuals and at scale!
Though there's much yet to learn, this collaboration (headed by Christin Scholz and Hang-Yee Chan, and guided by Emily Falk) offers encouraging support […]

Thanks and kudos to Nick Weiler for wrangling my enthusiastic ramblings into a coherent narrative that hopefully conveys my optimism about the past (first half) and future (second half) of #neuroforecasting (on #stanford 's Wu Tsai Neurosciences Institute award-winning podcast!) […]

🧠✨ Düsseldorf Symposium on Decision Neuroscience.
📅 Sept 26, 2025 | 📍 Düsseldorf
A one-day, high-level event with leading speakers on dopamine, empathy, prosociality & neuroforecasting.
💸 Free! | 🌍 In person + online

@hhu.de @socforneuroecon.bsky.social @decisionneurop.bsky.social

🧠Your brain knows what you'll buy before you do.
New research from RSM & Stanford shows that brain scans from just 40 people can predict market success better than surveys. Emotional responses in the brain’s reward centre beat conscious choice. lnkd.in/eshpC7jb
#Neuroforecasting #MarketingInnovation

Neuroforecasting: New research shows brain activity can predict crowd preferences

A large amount of the academic neuroforecasting findings have been fMRI centered. They've been able to predict market outcomes like sales or ad elasticity. (In addition to the linked paper, Brian Knutson at Stanford is a major player in this domain.)
journals.sagepub.com/doi/10.1509/...

Whoa, thank you for a more sophisticated response than the press release deserved.

Neuroforecasting of market outcomes is a fast-developing field and Nielsen has done a bit of it w/EEG, so the claims aren't out of pocket, I just don't understand what they did here.

Next, we explore the brain as the driver of climate action. We discuss how affective and motivational brain systems shape decision-making, how emotional responses to climate messaging can drive (or deter) action, and how methods like neuroforecasting can help design more effective interventions.

6/

We outline a roadmap for using neuroscience to predict, test, and scale interventions — from neuroforecasting campaign responses to using brain stimulation 🧠⚡ to understand sustainable decision-making.

Previous research on Neuroforecasting has shown that neural activity collected from a small sample in the laboratory can improve forecasts of real-world market preferences. But what has been less clear is how this is happening.

Our latest paper on #Neuroforecasting is out at @pnasnexus.org (w/ Brian Knutson and Lester Tong)

A short 🧵

tinyurl.com/e4279exp

Neuroforecasting reveals generalizable components of choice academic.oup.com/pnasnexus/ar...

Now out in @[email protected] :
"#neuroforecasting reveals generalizable components of choice" (link below)!

Led by the intrepid Alex Genevsky , we examined how deep brain activity (in the Nucleus Accumbens or #NAcc ) can forecast choices out of sample in much larger groups (e.g., in […]

This was the first study revealing the potential of #EEG for what is called #neuroforecasting. Since then, there have been several papers reporting similar findings; however, the exact metrics that were found to be predictive differed across these studies.

Neuroscientist Dr. Siddhartha Ramakrishnan joins me this week to discuss his book "Neuroscience and the Tarot." Siddharth talks about the science of perception and intuition and neuroforecasting
#podcasts #tarot
#scienceandspirituality #neuroscienceandtarot #rebelspiritradio

Our findings add to recent work in ‘neuroforecasting’, demonstrating that market behavior can be forecasted by brain activity of a small sample, here of professional investors.
www.biorxiv.org/content/10.1...