"If you're asking people for money, first convince them you're worth standing next to at a protest." The Recipe: Small Fixes, Big Feels: Journalism That Doesn’t Drain People

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buff.ly/BHuEFM2 #newsroomnudge

"Young audiences are turning to summarised, personalised, time-saving formats: think bullet points, TL;DRs, and voice notes [...] This isn’t about dumbing down journalism. It’s about making it fit in the life your audience actually lives."

—The Recipe? Small Fixes, Big Feels #newsroomnudge

"The under-35s are not looking for AI to generate their news. What they do want is help getting through it without losing the will to live [...] young audiences are turning to summarised, personalised, time-saving formats; bullet points, TL;DRs, voice notes"—#newsroomnudge: Small Fixes, Big Feels

"According to the report, 40% of people now say they often or sometimes avoid the news, a record high. People are exhausted. It’s too depressing, too repetitive, or leaves them feeling helpless." The Recipe? Small Fixes, Big Feels: Journalism That Doesn’t Drain People buff.ly/UZ9YDHh #newsroomnudge