KOTA KINABALU (Jan 31): Sabah’s tourism industry soared in 2025, welcoming 3,793,709 visitor arrivals and generating RM8.74 billion in tourism receipts. State Tourism, Culture and Environment Minister Datuk Jafry Ariffin emphasised that while celebrating this achievement, Sabah remains committed to prioritising quality tourism alongside growth in visitor numbers. “Surpassing the 3.5 million visitor target last year is a strong achievement, and we are now aiming for 4 million arrivals in 2026. “While numbers are important, our primary focus remains on delivering excellent hospitality and authentic experiences that showcase Sabah’s unique qualities. “By focusing on quality tourism, we hope to welcome […]

KOTA KINABALU (Jan 29): The Sabah Tourism Board (STB) is targeting the arrival of 13,000 tourists from India this year, following steady growth from the market over the past two years. STB chief executive officer Julinus Jeffery Jimit said Sabah welcomed around 9,000 Indian tourists in 2024, with arrivals rising to nearly 12,000 in 2025. “So, this year is going to be 13,000 or more,” he said during a dinner hosted by STB for participants of the Ride Sabah North Borneo Cycling familiarisation (FAM) Tour here on Wednesday. Julinus, who will be travelling to Mumbai next week for an outbound […]

KOTA KINABALU (Jan 24): With new initiatives and stronger regional coordination, Sabah’s tourism industry is gearing up for significant growth, a message reinforced during a fundraising dinner attended by key industry leaders and international travel partners. The Malaysian Chinese Tourism Association (MCTA) Sabah chapter’s Chinese New Year fundraising dinner brought together tourism stakeholders to celebrate achievements, foster collaboration, and outline plans for promoting Sabah as a world-class destination. Guests were welcomed with performances and cultural showcases reflecting the state’s rich heritage and natural beauty. Sabah Tourism Board (STB) chief executive officer Julinus Jeffrey Jimit praised MCTA Sabah for its efforts […]

KOTA KINABALU (Jan 18): Sabah’s tourism industry must strengthen joint promotion efforts and present itself as a united destination if it is to compete effectively ahead of the Visit Malaysia 2026 (VM2026) campaign. According to Sabah Convention Bureau chief executive officer Noredah Othman, with more hotel rooms coming on stream in this city, the growing supply must be matched by stronger and more coordinated marketing; otherwise, the state could face intense competition from neighbouring destinations that are already aggressive in their promotions. “The more rooms we have, the more important it is to strengthen our promotion,” she said when met […]

KOTA KINABALU (Nov 26): Travel agents in Sabah have been reminded travel agents to act with integrity and not lease their licences to foreigners. In making the call, federal Minister of Tourism, Arts ...

LANGKAWI: The Sabah Tourism Board (STB) has been recognised for its commitment to sustainable tourism, inclusive marketing, and impactful corporate social responsibility (CSR) efforts at the Green and Geopark Excellence Awards (GAGA) 2025. Housing and Local Government Minister Nga Kor Ming presented the Best Sustainable and Inclusive Marketing Campaign, and Best Corporate CSR Project Award to STB, represented by chief executive officer Julinus Jeffery Jimit. The award presentation, organised by the Langkawi Development Authority (LADA) in collaboration with the United Nations Educational, Scientific and Cultural Organization (UNESCO), was held at the Langkawi International Convention Centre on Saturday (Nov 22). STB’s […]

In a series of developments across the globe, the tourism industry is witnessing significant changes, from infrastructure improvements to new attractions and safety measures.In Assam, India, Chief Min

Here is a list of the latest Sabah birdwatching locations as of 2024. They are spread throughout the state with new locations included.