Festival do Japão
Three-day Japanese cultural festival at São Paulo Expo (July 10–12, 2026). Discover Japan’s arts, crafts, music, and cuisine through exhibitions, demonstrations, and family-friendly activities in a vibrant expo setting.
Vanessa Da Mata @ Parque ibirapuera
Brazilian singer Vanessa Da Mata headlines an outdoor show at Parque Ibirapuera in São Paulo, offering a vibrant mix of Latin pop, MPB, and samba-influenced tunes. The sun-dappled park setting promises energetic performances and a festive open-air evening under the open sky.
FESTIVAL VAMOS PASSEAR 2026 - SP
An official street-running event in São Paulo, part of FESTIVAL VAMOS PASSEAR 2026. The race takes place at Parque Villa Lobos on July 12, 2026, organized by SAGAZ Esportes. Expect a lively outdoor course with festival vibes and a welcoming atmosphere for runners of all levels.
GASTRO RUN
An official road race in São Paulo, the GASTRO RUN starts early at PAMA – Campo de Marte. Organized by YESCOM, this urban running event welcomes runners of all levels to tackle the city course, with the city waking up along the route.
Temporada de férias de inverno 2026 - Aruanã Acampamentos e Eventos
Winter holiday season camp in São Paulo by Aruanã Acampamentos e Eventos for kids and teens in July 2026. With exclusive discounts via Passeios Kids, the program promises socializing, growing autonomy, and memorable outdoor activities in a safe, family-friendly setup.
TRICOLOR RUN
An official street race in São Paulo staged at Estádio do Morumbi. The TRICOLOR RUN, organized by VEGA Sports, invites participants to an early-morning route through city streets, celebrating sport, speed, and community in a vibrant urban setting.
XUXA - O Último Voo da Nave
Pop icon Xuxa performs 'O Último Voo da Nave' at Allianz Parque, celebrating her career with a family-friendly concert that blends nostalgia, bright costumes and beloved hits. The show invites kids and adults to join a magical voyage of joy, fantasy and friendship across a high-energy stage.
STFRS Plaza Sul – Jardim Botânico Run
Official road race in São Paulo: STFRS Plaza Sul – Jardim Botânico at Jardim Botânico. Starting at 06:00, the event is organized by TF Sports and features a sanctioned running route through a scenic botanical area. A city-scale street run showcasing the Jardim Botânico venue.
Festa Nordestina
Festa Nordestina in São Paulo celebrates the culture and joy of Brazil's Northeast with live traditional music, dances, and regional foods, offering a warm, festive cultural experience.
PACE RUN
An official street running event in São Paulo: PACE RUN at Parque Villa Lobos. Organized by SAGAZ Esportes, the early-morning race begins at 6:00 and winds through the park's trails, welcoming runners of various levels.
2ª HELLO KITTY FUN RUN
Join the 2ª Hello Kitty Fun Run, an official outdoor road race starting at Obelisco Ibirapuera in São Paulo. A playful, family-friendly event organized by YESCOM, blending light competition with a fun, Hello Kitty theme for participants of all ages.
ALMIR E GABRIEL SATER - PAI E FILHO
Join the father-and-son duo Almir Sater and Gabriel Sater for an intimate evening at Vibra São Paulo. The concert blends Brazilian folk-inflected guitar, warm harmonies, and storytelling between old classics and new duets. A celebrated night of rustic charm in the heart of São Paulo.
CORRIDA DE RUA SANTO RUN
CORRIDA DE RUA SANTO RUN is an official street race in São Paulo, starting at Parque da Independência on 2026-08-16 at 6:00 AM. Organized by Colégio Santo Agostinho, it invites runners of all levels to a dawn run through the city’s streets.
71ª Festa do Peão de Boiadeiro de Barretos
The 71st Festa do Peão de Barretos features arena rodeo competitions and dynamic music acts by national and international artists, set in Barretos. The festival blends traditional sertanejo culture with performances, cuisine, and agribusiness events, creating a vibrant outdoor spectacle.
HISTÓRIAS
An evening of Brazilian country music at Allianz Parque as part of the Histórias Festival 2026 tour. World-renowned sertanejo stars such as Chitãozinho & Xororó, Zezé di Camargo & Luciano, Victor & Léo, and more headline this reunion-filled show in São Paulo.
NETSHOES RUN
An official street run in São Paulo, NETSHOES RUN kicks off at Parque do Povo near Marginal Pinheiros. Organized by Netshoes/TTK, this outdoor race invites adults and families to tackle a city course along the waterfront in a morning of competitive fitness.
10ª CORRIDA DA APMBB
An official street race in São Paulo, beginning at Praça do Patriarca in the Centro Histórico. Organized by YESCOM, the 10th edition invites runners to tackle an urban course through the historic city center. A citywide sporting highlight drawing locals and visitors to the streets at dawn.
Mantifest - Festival Têxtil da Serra da Mantiqueira
Mantifest: Festival Têxtil da Serra da Mantiqueira brings two textile days to Campos do Jordão, featuring live demonstrations, hands-on workshops, and a crafts fair with textile producers at Parque da Lagoinha. Entry is free, inviting families and lovers of fiber arts to explore local craftsmanship in a scenic mountain setting.
Titanic: immersive family exhibition in São Paulo
An immersive Titanic exhibition designed for families in São Paulo, offering interactive displays and storytelling to teach history. The venue promises kid-friendly learning and memorable hands-on experiences for all ages.
19ª CORRIDA JUVENTUS VIVA A MOOCA
Join the 19th Juventus Viva a Mooca street race in São Paulo. An official road race organized by Clube Atlético Juventus, starting from Clube Juventus in the Mooca district on 30 August 2026 at 6:00 AM. A community sporting event welcoming runners of all levels.
PALMEIRAS RUN
Join the Palmeiras Run, an official street race in São Paulo organized by Elos Fun and SAGAZ. Start at Praça Charles Miller by Allianz Parque and race through city streets in a community-friendly morning event welcoming runners of many levels.
Treco no Baile
An interactive art installation for families at Casa Bradesco’s Sala Ali in São Paulo. Treco no Baile invites children to cross a playful space where play is language, with participation open to youth and adults. Free admission.
28ª Bienal Internacional do Livro de São Paulo
The 28th International Book Biennial of São Paulo runs Sep 3–14, 2026 at Distrito Anhembi, offering 150+ book launches, author talks, workshops, and rich children's programming. A premier literary festival that attracts readers, authors, and families to Brazil's biggest book fair.
Passeio Ciclístico Pedala Green
Official street cycling event in São Paulo at Parque das Bicicletas, organized by Ass. Pedala Brasil. Riders join a Pedala Green route for a morning ride through the city, celebrating outdoor cycling and community spirit.
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