Festival do Japão
Three-day Japanese cultural festival at São Paulo Expo (July 10–12, 2026). Discover Japan’s arts, crafts, music, and cuisine through exhibitions, demonstrations, and family-friendly activities in a vibrant expo setting.
Liniker - BYE BYE CAJU
Liniker brings BYE BYE CAJU, the farewell tour that marked a milestone in Brazilian music, with an immersive, full-production concert. Join the singer at Allianz Parque in São Paulo on July 11, 2026, 8 PM, for a powerful evening of contemporary Brazilian soul.
Vanessa Da Mata @ Parque ibirapuera
Brazilian singer Vanessa Da Mata headlines an outdoor show at Parque Ibirapuera in São Paulo, offering a vibrant mix of Latin pop, MPB, and samba-influenced tunes. The sun-dappled park setting promises energetic performances and a festive open-air evening under the open sky.
STFRS Center Norte II Street Race
Official street race on the USP campus in São Paulo, organized by the São Paulo Innovation District and Instituto Orere. The early-morning event on 12 July 2026 invites runners to navigate university streets in a spirited city race.
Visita educativa: POP BRASIL — vanguarda e nova figuração
Join an educational guided visit to POP BRASIL: Vanguard and New Figuration (1960s–1970s) at Pinacoteca Contemporânea in São Paulo. The tour covers over 200 works exploring Brazil's social transformations, with sessions on July 3, 11, and 16, at 10:30–12:00 and 14:00–15:30; museum entry is required.
Liv Kristine @ Madame Underground Club
Norwegian metal vocalist Liv Kristine performs at Madame Underground Club in São Paulo. Expect melodic, atmospheric metal with powerful vocals in an intimate club setting.
Whitney Forever
Whitney Forever is a live tribute at Teatro B32 celebrating Whitney Houston's greatest hits with a full band and recreated outfits. Brazilian performer Thalita Pertuzatti guides the audience through an evening of iconic favorites like How Will I Know and I Will Always Love You.
Sandra de Sá
Brazilian soul-pop icon Sandra de Sá headlines a live show at Teatro Bradesco in São Paulo. Expect powerful vocals, groovy hits and new material performed in an intimate, theater setting.
Harry Styles: Together Together
Harry Styles headlines a stadium show at Estádio do Morumbi in São Paulo, delivering his pop-rock-soul blend with high-energy performance and nostalgic visuals. Part of the Together Together tour, the set features songs from multiple albums, including the forthcoming Kiss All the Time. Disco, Occasionally. Expect a vibrant, arena-scale experience under the Brazilian night.
GASTRO RUN
An official road race in São Paulo, the GASTRO RUN starts early at PAMA – Campo de Marte. Organized by YESCOM, this urban running event welcomes runners of all levels to tackle the city course, with the city waking up along the route.
Temporada de férias de inverno 2026 - Aruanã Acampamentos e Eventos
Winter holiday season camp in São Paulo by Aruanã Acampamentos e Eventos for kids and teens in July 2026. With exclusive discounts via Passeios Kids, the program promises socializing, growing autonomy, and memorable outdoor activities in a safe, family-friendly setup.
12ª CÃORRIDA SHOPPING ARICANDUVA
Official street running race in São Paulo taking off from Shopping Aricanduva. The 12th Corrida Shopping Aricanduva is organized by Shopping Aricanduva in partnership with SAGAZ Esportes, inviting runners to test their pace on public roads around the mall.
CORRIDA DO CENTRO HISTÓRICO CORPORE
Official street race in São Paulo, Corrida do Centro Histórico CORPORE, starting at Praça da Sé. Organized by TTK, this urban run invites participants to explore the historic downtown in a morning race.
Harry Styles at Estádio do Morumbi
Harry Styles headlines a high-energy stadium concert at Estádio do Morumbi, blending pop, rock and soul with a nostalgic visual aesthetic and British-stage charisma. Expect a potent live show featuring his signature hits and visuals tied to the upcoming fourth studio album scheduled for March 6, 2026.
Nazareth
Nazareth, the legendary classic rock band, headlines a live show at Manifesto Bar in São Paulo. Expect an energetic evening of roaring guitars and big hooks in an intimate venue that treats fans to a close-up rock experience.
Estamparia ancestral
Join Dayana Molina and Limbert Mamani for a hands-on exploration of ancestral printmaking at Sesc Pompeia. This visual-arts workshop delves into traditional techniques, blending heritage with contemporary design in a dynamic São Paulo setting.
Harry Styles at Estádio do Morumbi
Harry Styles headlines a high-energy pop show at Estádio do Morumbi in São Paulo on July 24, 2026. Expect flamboyant staging, catchy anthems, and a stadium-sized performance that blends classic pop with contemporary flair.
XUXA - O Último Voo da Nave
Pop icon Xuxa performs 'O Último Voo da Nave' at Allianz Parque, celebrating her career with a family-friendly concert that blends nostalgia, bright costumes and beloved hits. The show invites kids and adults to join a magical voyage of joy, fantasy and friendship across a high-energy stage.
Afonso Padilha – Stand Up no Teatro J. Safra
Afonso Padilha brings sharp Brazilian stand-up to Teatro J. Safra for a night of witty stories and improvisation. Expect bold humor about daily life delivered on the São Paulo stage.
Athenas Run Series
The Athenas Run Series in São Paulo offers three road races with distances from 5km to 21km. The first race starts near Ibirapuera Park at 6:30 am, with the remaining legs along the Pinheiros river; complete all three to earn a special medal.
PACE RUN
An official street running event in São Paulo: PACE RUN at Parque Villa Lobos. Organized by SAGAZ Esportes, the early-morning race begins at 6:00 and winds through the park's trails, welcoming runners of various levels.
2ª HELLO KITTY FUN RUN
Join the 2ª Hello Kitty Fun Run, an official outdoor road race starting at Obelisco Ibirapuera in São Paulo. A playful, family-friendly event organized by YESCOM, blending light competition with a fun, Hello Kitty theme for participants of all ages.
ALMIR E GABRIEL SATER - PAI E FILHO
Join the father-and-son duo Almir Sater and Gabriel Sater for an intimate evening at Vibra São Paulo. The concert blends Brazilian folk-inflected guitar, warm harmonies, and storytelling between old classics and new duets. A celebrated night of rustic charm in the heart of São Paulo.
Passeio Ciclístico
Official road race in São Paulo taking place at Parque das Bicicletas. Organized by TTK, the event follows a city route and showcases local athletes in a formal, community sports gathering.
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