Brincando em Cena
At Theatro São Pedro in São Paulo, Brincando em Cena presents a didactic concert for children and teens, weaving music, theatre, opera and improvisation into a playful journey of imagination. A colorful, educational performance that delights young audiences while sparking creativity.
São Paulo Restaurant Week - 2ª Edição 2026
São Paulo Restaurant Week 2026 bundles hundreds of city restaurants into a city-wide culinary festival with fixed-price menus (entrée + main + dessert) at venues across São Paulo. Starting at R$59.90, the event runs Oct 16 and showcases Brazil’s diverse dining scene in a festive, social setting.
Cancha Brava! South American Football Exhibition
From October 17, the Museu do Futebol in São Paulo hosts ¡Cancha Brava! Futebol sudamericano en disputa, an immersive exhibition examining football as cultural, political, and emotional expression in South America. Curated by Luiza Romão, Matias Pinto and Gisele de Paula, the show guides visitors through a culture-forward journey inside the stadium-like galleries.
Mundo Torajo: Viagem ao Mundo das Frutas
Explore the world of fruits with Mundo Torajo in Santo André at Clube Atlético Aramaçan. This family-friendly event blends colorful fruit displays, interactive tastings, and cultural flavors for curious visitors of all ages.
Matinais: Corporação Musical Lyra de Mauá
Free weekend matinee by Corporação Musical Lyra de Mauá, conducted by Marim Meira. A brass and percussion program in São Paulo with free admission; tickets distributed three days before the matinal starting at 12:00.
DISNEY MAGIC RUN
Disney Magic Run is an official street race in São Paulo, starting at the iconic Obelisco – Ibirapuera. Organized by Global Vita, this family-friendly event invites Disney fans of all ages to run through city streets and enjoy a festive, magical atmosphere.
ECORUN - SPECIAL EDITION
An official street race in São Paulo celebrating ECORUN Special Edition at Parque da Independência. The event, organized by Inst. Imaginação, offers a spirited urban route through a historic park, inviting runners of all levels to participate in a community-focused city challenge.
Natività Del Signore
A festive Christmas concert titled Natività Del Signore at Praça das Artes in São Paulo. This paid performance showcases a classical sacred repertoire performed by the Municipal Theater ensemble, delivering an elegant, family-friendly holiday experience in an iconic indoor venue.
Concerto do Coral do GURI de Botucatu
The GURI Choir of Botucatu performs outdoors at Praça da Catedral as part of Natal Luz, conducted by Thiago Rodrigues. The program features works by Sérgio Britto, Marcelo Camelo and Herbert Vianna, delivering a festive, community-driven choral experience in a public square.
Fim de Ano Iluminado
Fim de Ano Iluminado transforms São Paulo's central square into a month-long celebration blending Natal Iluminado charm with Réveillon energy. Enjoy illuminated trees and public spaces lit all December, creating a festive cultural atmosphere for families and visitors to ring in the season.
Circuito Sesc de Corridas 2026 - Araçatuba/Corrida do Fogo
Join the Araçatuba leg of the Circuito Sesc de Corridas 2026. This outdoor street race offers running and walking options, starting early at 6:00 AM at Sesc Araçatuba, as part of a city-wide circuit promoting health, community, and active living.
Festival de Bandas e Fanfarras de Areias
São Paulo hosts the 6th Festival de Bandas e Fanfarras de Areias, uniting regional marching bands and fanfares led by Banda Marcial Municipal de Areias. The outdoor event features scheduled performances by several ensembles in a lively, family-friendly festival atmosphere.
LADY BUG FAMILY SPORTS
LADY BUG FAMILY SPORTS is an official street race in São Paulo at PAMA - Campo de Marte, organized by Yescom. This family-friendly run invites participants of all ages to take part in a spirited morning route through the city’s airfield park.
Pinóquio no Farol Santander – exposição imersiva
Immerse your kids in a Pinocchio adventure at Farol Santander in São Paulo's historic center. This immersive family exhibition blends interactive installations with fairy-tale storytelling inside a striking art-deco landmark, offering a magical experience for children and their adults.
Mooca Judaica Exhibition: Histories and Memories
A compelling indoor exhibition at Unibes Cultural tracing the Mooca Jewish community’s stories and memories from Jan 24 to Mar 22, featuring archival material and personal testimonies in a welcoming São Paulo venue.
Turma da Boiadeirinha: First live show in São Paulo
Family-friendly carnival show in São Paulo: the national premiere of Turma da Boiadeirinha's first live performance, inspired by sertanejo and Brazilian culture, at Espaço Unimed during Carnaval. A lively, kid-focused experience perfect for families.
Yakult Factory Tour – Lorena (free)
Enjoy a free guided tour of the Yakult factory in Lorena to see how fermented milk is produced. This family-friendly visit lasts about one hour and welcomes school groups, associations, and families curious about the production steps behind the famous drink.
Lego Opens Latin America's Largest Store in São Paulo
On February 13, 2027 at 10:00, the Latin America's largest LEGO store opens on Rua Oscar Freire in São Paulo, inviting families for brick-filled fun in a landmark retail spot. The flagship, a Lego Group and Grupo MCassab collaboration, promises interactive displays and kid-friendly experiences in the chic Paulista street.
Inclusive Carnival at Centro TEA Paulista, São Paulo
An inclusive Carnaval at Centro TEA Paulista in São Paulo offering an accessible, autism-friendly dance-and-carnival experience for children with autism and their families, with structured activities and a predictable environment.
Carnaval infantil no Mogi Shopping – Sessão Azul (entrada grátis)
A kid-friendly Carnaval at Mogi Shopping in Mogi das Cruzes features a Sessão Azul session for children at noon and free entry. The family event runs from 12:00 to 19:00 at Praça de Eventos, inviting families to enjoy a colorful, inclusive celebration.
Carnaval SP: Feijoada para famílias com crianças
During Carnaval in São Paulo, Algazarra Eco Kids Buffet hosts a family-friendly afternoon with a feijoada special from 1pm to 4pm at Clube Esperia in Santana. The event combines lunch and kids activities in a kid-focused setting, making it a lively, welcoming outing for families.
Zeca Baleiro: Zoró Zureta at Sesc Pompeia (children)
Zeca Baleiro brings the children's show Zoró Zureta to Sesc Pompeia for Carnaval in São Paulo, with 6pm performances from Feb 14–17. A family-friendly musical experience for kids up to 12, blending playful songs, humor and imaginative characters at an iconic cultural venue.
Bloco do Bita 2026 leva o Carnaval das crianças ao Espaço Unimed em São Paulo
Cancellation update: The Bloco do Bita children's carnival event at Espaço Unimed in São Paulo has been cancelled. The event, originally slated for February 21, 2026, had tickets priced at R$240. Please check official channels for refunds or rescheduling.
Orquidário Ruth Cardoso reopens at Parque Villa-Lobos (free entry)
Orchidarium Ruth Cardoso reopens at Parque Villa-Lobos with free entry, reviving a biodiversity and environmental-education hub in west São Paulo. The venue showcases dozens of orchids and native plants, inviting families and visitors to explore nature and conservation.
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