Because dark chocolate shouldn’t feel like a pop quiz🍫In a world where dark-chocolate ads lean heavily on cacao percentages, tasting notes and serious-face elitism, Cadbury decided to hit refresh because Dark Chocolate should be “Made to be enjoyed, not endured.”From a strategic standpoint: Cadbury’s objective was clear. Bournville hadn’t had a major brand campaign in nearly 50 years. The campaign repositions it as dark chocolate you can enjoy, not endure, striking that rare balance between heritage and modern wit.Brand : Bournville (by Cadbury)Year : 2025Agency : VCCP UK

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The U.N. has said that U.S. airstrikes on boats in the Caribbean and Pacific Ocean violate international human rights law and must stop, calling for an investigation.