Author | Lightnews

Nikki Halliwell @nikkihalliwell.com · Jul 16

We've got an amazing lineup with Dan Nutter, George Adams, Tom Chivers and Liv Day discussing how to bridge the gap between the two teams and stop working in silos!

Don't miss it! streamyard.com/watch/FUgwWm...

Technical SEO for Digital PR

🚨🚨 Webinar – Technical SEO for Digital PR 🚨🚨 🚨 Final Line-Up Confirmed – TechSEO North Webinar 📅 Thursday 17th July 2025 at 4pm (BST) Our next webinar dives deep into the crossover between technica...

streamyard.com

Nikki Halliwell @nikkihalliwell.com · Jul 16

🚨 Due to unforeseen circumstances, we need to reschedule tomorrow's webinar!

The new date is 30th July - in 2 weeks' time, and we hope to see you all there!

Same topic, same time.
Technical SEO for Digital PRs - 4pm BST.

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Nikki Halliwell @nikkihalliwell.com · Jul 15

I'm hosting a webinar this week on the topic of Technical SEO for Digital PRs - sign up now to be part of the conversation - streamyard.com/watch/FUgwWm...

Technical SEO for Digital PR

🚨🚨 Webinar – Technical SEO for Digital PR 🚨🚨 🚨 Final Line-Up Confirmed – TechSEO North Webinar 📅 Thursday 17th July 2025 at 4pm (BST) Our next webinar dives deep into the crossover between technica...

streamyard.com

Nikki Halliwell @nikkihalliwell.com · Jun 10

Speaking with developers about tech debt is crucial for SEO & CRO, as they can identify underlying code & infrastructure issues that hinder performance.

Addressing tech debt leads to more significant & sustainable improvements in site speed & user experience.

#SEO #TechnicalSEOTips #TechSEOTuesday

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Reposted by Nikki Halliwell

Majestic @majestic.com · May 26

Nikki Halliwell (@nikkihalliwell.com) recommends kicking off migrations with a briefing document to capture all project info because this keeps everyone aligned and gives you a reference point throughout.

maj.to/3FMHN6y...

A photo of Nikki Halliwell with the text "Use a migration briefing document with your client at the start of the migration briefing process. Ultimately, you want to capture all of the information about the project as early as possible, and have it documented so that you can refer back to it."

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Nikki Halliwell @nikkihalliwell.com · May 28

We are just over a week away from the biggest technical SEO event in Leeds!

We've just released extra tickets so everyone has the chance to check out the talks from this amazing lineup.

Last time was a sell-out and we're super excited to be coming to Leeds!

www.eventbrite.co.uk/e/techseo-no...

TechSEO North - Leeds

TechSEO North is back, this time in Leeds, 5th June — 4 expert talks, real-world technical SEO, and proper northern networking.

www.eventbrite.co.uk

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Nikki Halliwell @nikkihalliwell.com · May 27

How many clicks does it take to get to an important page from your homepage? Compare this with an equivalent page on a competitor’s site.

If your number is larger, it may be time to consider reviewing your information architecture.

#SEO #TechnicalSEOTips #TechSEOTuesday

Reposted by Nikki Halliwell

Majestic @majestic.com · May 26

Nikki Halliwell (@nikkihalliwell.com) explains there's no set timeline for migrations, but it's best to start planning early and get your migration brief ready ASAP to avoid issues later.

maj.to/3FMHN6y...

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Nikki Halliwell @nikkihalliwell.com · May 20

Google claims that this enables Search to dive deeper than a traditional search on Google.

Check out the full announcement blog.google/products/sea...

#SEO #TechnicalSEOTips #TechSEOTuesday

AI in Search: Going beyond information to intelligence

Today at I/O, we showed how we’re enhancing Search with our latest Gemini models via AI Mode.

blog.google

Nikki Halliwell @nikkihalliwell.com · May 20

Starting today Google will begin releasing AI Mode in the US. Users will soon see a new tab for AI Mode appear in Search and in the search bar in the Google app.

AI Mode uses a “query fan-out technique” by breaking down questions into subtopics and providing several queries simultaneously.

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Nikki Halliwell @nikkihalliwell.com · May 13

A solid internal linking structure does more than improve crawlability. It enhances UX, reduces orphan pages, boosts the discoverability of high-value content, and supports better sitelinks and indexing. Don’t overlook it. #SEO #TechnicalSEOTips #TechSEOTuesday

Nikki Halliwell @nikkihalliwell.com · May 11

As always, I’ve also included practical tips and advice from across the SEO industry, spotlighting some of the best recent articles from fellow SEOs doing brilliant work.

Read the latest issue & sign up here: us20.campaign-archive.com?u=11f6172b63...

#TechSEO #TechSEOTips #Newsletter

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Nikki Halliwell @nikkihalliwell.com · May 11

The latest edition of Tech SEO Tips just dropped — and it’s packed with insights as usual.

This issue discusses how to guide users through personalised shopping journeys.

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Nikki Halliwell @nikkihalliwell.com · May 6

It’s all about simplifying the journey while making it relevant to each visitor. #SEO #TechnicalSEOTips #TechSEOTuesday

Nikki Halliwell @nikkihalliwell.com · May 6

When customers land on your site, they should be able to find what they’re looking for quickly and without frustration.

The main product category should be visible at the top of the page, and from there, you can guide them down personalised paths based on their interests or past behaviour.

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Reposted by Nikki Halliwell

STAT Search Analytics @getstat.bsky.social · Apr 30

After 4 years of consistent posts, @nikkihalliwell.com released ‘200 Tips from Tech SEO Tuesday’! If you want to see just how far SEO has come and catch up on some more recent tips, this is a great one to tuck into: bit.ly/4jzYamd

200 Tips from Tech SEO Tuesdays - Nikki Halliwell - Tech SEO

Tech SEO Tuesdays started as a way to share advice I wish I'd known when I first started in SEO. Free technical SEO advice.

bit.ly

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Nikki Halliwell @nikkihalliwell.com · Apr 29

This move targets a key weakness: product discovery. And now, with better choice and presentation, ChatGPT is looking even more useful for the growing number of people who want it to do the heavy lifting—sifting, comparing, and cutting through the messy middle.

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Nikki Halliwell @nikkihalliwell.com · Apr 29

OpenAI is getting serious about shopping. They’re rolling out a new experience in ChatGPT—complete with curated product picks & buy buttons—just a week after announcing a partnership with Shopify (which powers around a third of global retailers and counting).

#SEO #TechnicalSEOTips #TechSEOTuesday

Shopify is hiring ChatGPT as your personal shopper, according to a new report

No need to visit a digital store when you can ask your AI assistant

www.techradar.com

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Nikki Halliwell @nikkihalliwell.com · Apr 27

@sarataher.bsky.social on How to Audit and Optimise Your Brand in Search, and Will Guevara from @amsive.com with a CTR Study on AI Overviews.

You know what to do.
techseotips.co.uk

Nikki Halliwell @nikkihalliwell.com · Apr 27

It's that time of the week again, when we release another Tech SEO Tips newsletter. The 163rd edition!

In addition to explaining the different types of schema, we also have Luca Tagliaferro on the Future of SEO, @kevin-indig.bsky.social on How Answer Engine Optimisation is Different From SEO ...

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Reposted by Nikki Halliwell

Sitebulb @sitebulb.com · Apr 15

200 Tips from Tech SEO Tuesdays - via @nikkihalliwell.com #seo

200 Tips from Tech SEO Tuesdays - Nikki Halliwell - Tech SEO

Tech SEO Tuesdays started as a way to share advice I wish I'd known when I first started in SEO. Free technical SEO advice.

bit.ly

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Nikki Halliwell @nikkihalliwell.com · Apr 20

There's also SEO Essentials for Headless Commerce by Safia Marmon, AI Search Meets Agentic Intelligence by Valentina Izzo and much more.

Makes for the perfect reading while you eat your body weight in Easter Eggs.

Subscribe and get access to all 162 editions: techseotips.co.uk

Tech SEO Tips - Tech SEO Tips Newsletter

The latest from SEO plus tips on improving your tech SEO performance from Nikki Halliwell Whether you’re new to SEO or you’re an industry pro, the Tech SEO Tips Newsletter is packed with the latest fr...

techseotips.co.uk

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Nikki Halliwell @nikkihalliwell.com · Apr 20

Happy Easter 🐣 This Sunday, I've published a bumper edition of the newsletter featuring Google's decision to move away from ccTLDs & my tips on how to use Pagination.

There's also How to Be an Effective SEO Mentor by Miracle Inameti-Archibong, Key SEO Skills to Learn by Unlearn from James Congdon

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Nikki Halliwell @nikkihalliwell.com · Apr 15

Google removed them from its support documentation in 2019. This is why your internal link structure is so important.

#SEO #TechnicalSEOTips #TechSEOTuesday

Nikki Halliwell @nikkihalliwell.com · Apr 15

The rel= "next" and rel=" prev" pagination attributes are used to indicate the relationship between component URLs in a paginated series. They are not links in the traditional sense and should not be solely relied upon for the discovery of your paginated pages ...

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