Nikki Halliwell
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nikkihalliwell.com
Nikki Halliwell
@nikkihalliwell.com
240 followers 130 following 100 posts
International SEO Speaker | Unraveling technical SEO into practical wins | Weekly TechSEOTips newsletter. Co-Founder TechSEO North
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🚨 Due to unforeseen circumstances, we need to reschedule tomorrow's webinar!

The new date is 30th July - in 2 weeks' time, and we hope to see you all there!

Same topic, same time.
Technical SEO for Digital PRs - 4pm BST.
Speaking with developers about tech debt is crucial for SEO & CRO, as they can identify underlying code & infrastructure issues that hinder performance.

Addressing tech debt leads to more significant & sustainable improvements in site speed & user experience.

#SEO #TechnicalSEOTips #TechSEOTuesday
Reposted by Nikki Halliwell
Nikki Halliwell (@nikkihalliwell.com) recommends kicking off migrations with a briefing document to capture all project info because this keeps everyone aligned and gives you a reference point throughout.

maj.to/3FMHN6y...
We are just over a week away from the biggest technical SEO event in Leeds!

We've just released extra tickets so everyone has the chance to check out the talks from this amazing lineup.

Last time was a sell-out and we're super excited to be coming to Leeds!

www.eventbrite.co.uk/e/techseo-no...
TechSEO North - Leeds
TechSEO North is back, this time in Leeds, 5th June — 4 expert talks, real-world technical SEO, and proper northern networking.
www.eventbrite.co.uk
How many clicks does it take to get to an important page from your homepage? Compare this with an equivalent page on a competitor’s site.

If your number is larger, it may be time to consider reviewing your information architecture.

#SEO #TechnicalSEOTips #TechSEOTuesday
Reposted by Nikki Halliwell
Nikki Halliwell (@nikkihalliwell.com) explains there's no set timeline for migrations, but it's best to start planning early and get your migration brief ready ASAP to avoid issues later.

maj.to/3FMHN6y...
Starting today Google will begin releasing AI Mode in the US. Users will soon see a new tab for AI Mode appear in Search and in the search bar in the Google app.

AI Mode uses a “query fan-out technique” by breaking down questions into subtopics and providing several queries simultaneously.
A solid internal linking structure does more than improve crawlability. It enhances UX, reduces orphan pages, boosts the discoverability of high-value content, and supports better sitelinks and indexing. Don’t overlook it. #SEO #TechnicalSEOTips #TechSEOTuesday
As always, I’ve also included practical tips and advice from across the SEO industry, spotlighting some of the best recent articles from fellow SEOs doing brilliant work.

Read the latest issue & sign up here: us20.campaign-archive.com?u=11f6172b63...

#TechSEO #TechSEOTips #Newsletter
The latest edition of Tech SEO Tips just dropped — and it’s packed with insights as usual.

This issue discusses how to guide users through personalised shopping journeys.
It’s all about simplifying the journey while making it relevant to each visitor. #SEO #TechnicalSEOTips #TechSEOTuesday
When customers land on your site, they should be able to find what they’re looking for quickly and without frustration.

The main product category should be visible at the top of the page, and from there, you can guide them down personalised paths based on their interests or past behaviour.
Reposted by Nikki Halliwell
After 4 years of consistent posts, @nikkihalliwell.com released ‘200 Tips from Tech SEO Tuesday’! If you want to see just how far SEO has come and catch up on some more recent tips, this is a great one to tuck into: bit.ly/4jzYamd
200 Tips from Tech SEO Tuesdays - Nikki Halliwell - Tech SEO
Tech SEO Tuesdays started as a way to share advice I wish I'd known when I first started in SEO. Free technical SEO advice.
bit.ly
This move targets a key weakness: product discovery. And now, with better choice and presentation, ChatGPT is looking even more useful for the growing number of people who want it to do the heavy lifting—sifting, comparing, and cutting through the messy middle.
OpenAI is getting serious about shopping. They’re rolling out a new experience in ChatGPT—complete with curated product picks & buy buttons—just a week after announcing a partnership with Shopify (which powers around a third of global retailers and counting).

#SEO #TechnicalSEOTips #TechSEOTuesday
Shopify is hiring ChatGPT as your personal shopper, according to a new report
No need to visit a digital store when you can ask your AI assistant
www.techradar.com
@sarataher.bsky.social on How to Audit and Optimise Your Brand in Search, and Will Guevara from @amsive.com with a CTR Study on AI Overviews.

You know what to do.
techseotips.co.uk
It's that time of the week again, when we release another Tech SEO Tips newsletter. The 163rd edition!

In addition to explaining the different types of schema, we also have Luca Tagliaferro on the Future of SEO, @kevin-indig.bsky.social on How Answer Engine Optimisation is Different From SEO ...
There's also SEO Essentials for Headless Commerce by Safia Marmon, AI Search Meets Agentic Intelligence by Valentina Izzo and much more.

Makes for the perfect reading while you eat your body weight in Easter Eggs.

Subscribe and get access to all 162 editions: techseotips.co.uk
Tech SEO Tips - Tech SEO Tips Newsletter
The latest from SEO plus tips on improving your tech SEO performance from Nikki Halliwell Whether you’re new to SEO or you’re an industry pro, the Tech SEO Tips Newsletter is packed with the latest fr...
techseotips.co.uk
Happy Easter 🐣 This Sunday, I've published a bumper edition of the newsletter featuring Google's decision to move away from ccTLDs & my tips on how to use Pagination.

There's also How to Be an Effective SEO Mentor by Miracle Inameti-Archibong, Key SEO Skills to Learn by Unlearn from James Congdon
Google removed them from its support documentation in 2019. This is why your internal link structure is so important.

#SEO #TechnicalSEOTips #TechSEOTuesday
The rel= "next" and rel=" prev" pagination attributes are used to indicate the relationship between component URLs in a paginated series. They are not links in the traditional sense and should not be solely relied upon for the discovery of your paginated pages ...