Peter Fader
@faderp.bsky.social
It's all about the customer(s): centricity, valuation, metrics, management. I teach this stuff at Wharton and bring it to life through Theta.
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities. .. more
Business
73%
Economics
11%
Peter Fader
@faderp.bsky.social
· Jul 27
I was looking at old pictures of my daughter and saw
Superman on Penn's campus (Fall 1998). No, not the kid with the S shirt, but just to his left -- that face over Ben Franklin's shoulder is David Corenswet, who attended Penn in 2011-12. (Shayna is in the light green shirt to the right.)
Superman on Penn's campus (Fall 1998). No, not the kid with the S shirt, but just to his left -- that face over Ben Franklin's shoulder is David Corenswet, who attended Penn in 2011-12. (Shayna is in the light green shirt to the right.)
Peter Fader
@faderp.bsky.social
· Jul 23
8/6 Webinar: Customer Lifetime Value and Machine Learning
As customer data becomes more accessible and abundant, many organizations are turning to Machine Learning (ML) to predict customer behavior. While ML is a powerful tool, using it without a clear under...
hubs.la
Come join me on August 6 for a special @ThetaCLV webinar on "Customer Lifetime Value and Machine Learning: Better Together for Business Impact"
hubs.la/Q03yBSjG0
hubs.la/Q03yBSjG0
Peter Fader
@faderp.bsky.social
· Jul 13
New paper (doi.org/10.1016/j.da...) shows how a simple probability model (PM) outperforms a machine learning model (ML). PM is the old BG/NBD model -- the differences would be huge with CLV Ultra from Theta (thetaclv.com/clv-ultra/), which embeds key ML characteristics directly into the PM.
Peter Fader
@faderp.bsky.social
· Jun 24
Yep -- well done!
Peter Fader
@faderp.bsky.social
· Jun 24
Anyone knows my #CustomerLifetimeValue modeling work will appreciate the surprise in today's @nytimes.com Spelling Bee. Let's see who can get it first!
Peter Fader
@faderp.bsky.social
· May 13
How Accurate CLV Models Drive Efficiency in a High-Tariff Environment | Theta
Explore how CLV in a high-tariff environment helps companies stay efficient, protect margins, and prioritize long-term customer value.
hubs.la
Every day the uncertainty about tariffs keeps growing. The best way to deal with uncertainty is resolve it through careful measurement and forecasting. And no one does that better than Theta. Here are some of our perspectives on the situation: hubs.la/Q03m6Z9q0
Peter Fader
@faderp.bsky.social
· May 12
Rest up this weekend -- you'll need all your energy for #CLVDay next Thursday. Come celebrate with Daniel McCarthy and me!
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
📅 May 15th is CLV Day! 🎉
Bring your CLV-related questions and get… | Theta
📅 May 15th is CLV Day! 🎉
Bring your CLV-related questions and get real-time answers from Theta's co-founders, Peter Fader and Daniel McCarthy.
Plus, we’ve got an exciting announcement to share...
www.linkedin.com
We're three days away from #CLVDay -- make sure you get this "Ask Me Anything" webinar with Dan McCarthy on your calendar!
Peter Fader
@faderp.bsky.social
· May 9
📅 May 15th is CLV Day! 🎉
Bring your CLV-related questions and get… | Theta
📅 May 15th is CLV Day! 🎉
Bring your CLV-related questions and get real-time answers from Theta's co-founders, Peter Fader and Daniel McCarthy.
Plus, we’ve got an exciting announcement to share...
www.linkedin.com
Rest up this weekend -- you'll need all your energy for #CLVDay next Thursday. Come celebrate with Daniel McCarthy and me!
www.linkedin.com/feed/update/...
www.linkedin.com/feed/update/...
Peter Fader
@faderp.bsky.social
· Mar 13
Executives from Walmart, SKIMS, American Eagle Outfitters, Ulta Beauty and Vuori Named to Annual List of 25 Most Inspirational Women Leaders
Executives from Walmart, SKIMS and Vuori were among those named to the fourth annual list of the 25 Most Inspirational Women Leaders.
www.businesswire.com
Congrats to Mina Fader and the other amazing inspirational women leaders on this list!
www.businesswire.com/news/home/20...
@whartonschool.bsky.social @upenn.bsky.social
www.businesswire.com/news/home/20...
@whartonschool.bsky.social @upenn.bsky.social
Peter Fader
@faderp.bsky.social
· Mar 4
I can't tell if this is horrible clickbait or super interesting. Or maybe both!
Peter Fader
@faderp.bsky.social
· Mar 3
Cutting-Edge Predictive Analytics: Customer and Employee Lifetime Value
www.whartonsouthfla.com
I'm excited to present to the Wharton Club of South Florida on March 20: "Quantifying the Qualitative: New Frontiers in Customer Valuation and HR Assessment": www.whartonsouthfla.com/fader_march2.... Come join the fun!
Peter Fader
@faderp.bsky.social
· Jan 29
#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)
Podcast Episode · World's Greatest Business Thinkers · 28/01/2025 · 1h 3m
podcasts.apple.com
I do a lot of interviews, podcasts, etc., but sometimes one really stands out. My recent conversation with Nick Hague was terrific. Check it out: www.youtube.com/watch?v=IKW-...
#WGBTpodcast #WorldsGreatestBusinessThinkers #B2Bframeworks #CustomerCentric #CustomerCentricity #CX #CustomerExperience
#WGBTpodcast #WorldsGreatestBusinessThinkers #B2Bframeworks #CustomerCentric #CustomerCentricity #CX #CustomerExperience
Peter Fader
@faderp.bsky.social
· Jan 7
I'm starting the new year on the right (and left) foot with my new #WhartonSocks. Thanks #WhartonExecEd!
@whartonschool.bsky.social @upenn.bsky.social
@whartonschool.bsky.social @upenn.bsky.social
Peter Fader
@faderp.bsky.social
· Jan 7
Stop Wasting Money, Focus on Your Most Profitable Customers
Kick off the new year with a fresh perspective on your business strategy! In this episode, Ben Owden chats with Dr. Peter Fader, Wharton professor and co-founder of a predictive analytics firm acquire...
whyleadothers.com
Here's a nice pair of recent podcasts I did:
📣“Why Lead” with Ben Owden: whyleadothers.com/podcast/1636...
📣“CMO Confidential” with Mike Linton: youtu.be/bvPaQl6frw8
Quite different from each other, but both fun/interesting!
📣“Why Lead” with Ben Owden: whyleadothers.com/podcast/1636...
📣“CMO Confidential” with Mike Linton: youtu.be/bvPaQl6frw8
Quite different from each other, but both fun/interesting!
Peter Fader
@faderp.bsky.social
· Jan 5
What company’s past reveals the future of OpenAI?
Sherwood asked a baker’s dozen of writers to make their best case for what’ll happen to the most important company of 2024: OpenAI....
sherwood.news
I'm on the fence about the future business prospects of GenAI (and OpenAI in particular). So this series of short articles from Sherwood is a terrific way to think about the path(s) forward. Give it a read and let me know which analogy makes most sense to you.
sherwood.news/tech/what-co...
sherwood.news/tech/what-co...
Peter Fader
@faderp.bsky.social
· Jan 4
PHILADELPHIA works for today's @nytimes.com Spelling Bee, but it doesn't count as a legit word. All the more reason for the @philadelphiaeagles.bsky.social to crush the @newyorkgiants.bsky.social tomorrow!
@crossingbroad.bsky.social @onpattison.bsky.social @sportsradiowip.bsky.social @inquirer.com
@crossingbroad.bsky.social @onpattison.bsky.social @sportsradiowip.bsky.social @inquirer.com
Peter Fader
@faderp.bsky.social
· Jan 1
Wharton MBA student is out of this world | Penn Today
Jameel Janjua discusses his interest in spaceflight, the fastest aircraft he has flown, the effect of supersonic speed on the body, attending Wharton, and his first time in space.
penntoday.upenn.edu
A lot of my @wharton students are high flyers, but none has flown as high as Jameel Janjua (literally!). Check out this article from Penn Today about him: penntoday.upenn.edu/news/wharton...
Peter Fader
@faderp.bsky.social
· Dec 6
Wharton School Press - University of Pennsylvania Press
New & Notable Titles See all Wharton School Press titles ❯ About Wharton School Press Wharton School Press, the book publishing arm of the Wharton School of the University of... READ MORE
www.pennpress.org
Make it a customer-centric holiday season: use the code PENN-HOLIDAY24 to get 40% off for any of my books through December 31
www.pennpress.org/wharton-scho...
www.pennpress.org/wharton-scho...
Peter Fader
@faderp.bsky.social
· Dec 3
Starting Your Customer Centric Journey
hubs.la
Join Dan McCarthy and me tomorrow to get started on your journey towards CLV and customer centricity!
hubs.la/Q02ZfPBN0
hubs.la/Q02ZfPBN0
Peter Fader
@faderp.bsky.social
· Nov 22
Another extraordinary piece by @petercontibrown.bsky.social: petercontibrown.substack.com/p/how-beauti.... Check it out, as well as his earlier one below. Few people can convey their life experiences as compellingly as he does.
Peter Fader
@faderp.bsky.social
· Nov 22
Keep your eye on the @SlackHQ IPO later this week. The company has an unusually valuable customer base, which will lead to strong future revenues and thus high valuation. Read all about it from @ThetaEquity:...
Folks here are (re)discovering some "oldie but goodie" posts from Twitter. For instance,
@fullydigitalfuture.bsky.social noticed this one about the Slack IPO from 2019. 18 months later, Salesforce bought it for almost exactly the amount we said it was worth. Nice to be reminded about good analyses!
@fullydigitalfuture.bsky.social noticed this one about the Slack IPO from 2019. 18 months later, Salesforce bought it for almost exactly the amount we said it was worth. Nice to be reminded about good analyses!
Peter Fader
@faderp.bsky.social
· Nov 22
All my old tweets are here now. Check out all the timeless content and inane nonsense I've posted over the years. And check out @en.blueark.app to do so for yourself.
Peter Fader
@faderp.bsky.social
· Nov 21
See my new talk ("The core of customer centricity: the key role of loyalty") at this @adweek.bsky.social webinar on 11/15 (tinyurl.com/sheeridwebin...), and read this blog post (from SheerID) about it: tinyurl.com/sheeridloyal...
Thanks for the mention @besegal.bsky.social! Yep, I'm here and eager to talk about customer analytics with anyone/everyone
Peter Fader
@faderp.bsky.social
· Nov 21
Thanks for the mention! Yep, I'm here and eager to talk about customer analytics with anyone/everyone
Reposted by Peter S. Fader
BESegal
@besegal.bsky.social
· Nov 20
See my new talk ("The core of customer centricity: the key role of loyalty") at this @adweek.bsky.social webinar on 11/15 (tinyurl.com/sheeridwebin...), and read this blog post (from SheerID) about it: tinyurl.com/sheeridloyal...
Peter Fader
@faderp.bsky.social
· Nov 22
My @Wharton bookshelf is a mess, but this beauty from @cncook will make it look much nicer -- after I read it!
https://www.amazon.com/dp/B0DM9C9CC4
https://www.amazon.com/dp/B0DM9C9CC4
Peter Fader
@faderp.bsky.social
· Nov 22
Finding Addie
This is a story of how I met my second mother, Addie Purn...
petercontibrown.substack.com
The most amazing piece I've read in a long time. Please read and share with everyone you know. @PeterContiBrown doesn't seek the credit/attention, but he richly deserves it. https://petercontibrown.substack.com/p/finding-addie