Simo Ahava
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simoahava.bsky.social
Simo Ahava
@simoahava.bsky.social
1.3K followers 110 following 30 posts
Husband | Father | Blogger | Keynote speaker | Co-founder @ Simmer, @ 8-bit-sheep | https://www.simoahava.com/ | https://www.teamsimmer.com/ | https://www.cookiestatus.com/ | https://www.8-bit-sheep.com/
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🎉 New Simmer course: Mastering GA4 With Google BigQuery 🎉

Enroll in our new program (of three courses) by the end of September to get a launch discount of -15%.

More details: www.teamsimmer.com/all-courses/...

youtu.be/QOOw59hOXRo?...

#measure #bigquery #googleanalytics
Mastering GA4 With Google BigQuery – Online Course By Simmer
YouTube video by Simmer – Online Courses In Technical Marketing
youtu.be
🚨 New blog post on the Simmer blog 🚨

How to configure server-side Google Tag Manager with a same-origin deployment

Read the article here: www.teamsimmer.com/2025/08/28/s...

Watch the YouTube video here: youtu.be/66hDDd-IHxY?...

Subscribe to Simmer's YT channel: www.youtube.com/channel/UCa_...
Reposted by Simo Ahava
I know some people in the web community are concerned that Baseline will discourage devs from using new features—or anything not "Widely Available".

Personally, I'm not worried about that at all. If anything, I think Baseline will speed up new feature adoption!

Here's why 🧵
I love this!

Burn my eyes, Through the ashes, Blackening are absolute masterpieces.
Reposted by Simo Ahava
Wanna measure Core Web Vitals for for SPAs?

Well we've been working on the Soft Navigations API for that and we're launching a new origin trail from Chrome 139.

More details here:
developer.chrome.com/blog/new-sof...
And the docs have also been updated: developer.chrome.com/docs/web-pla...
New Soft Navigations origin trial  |  Blog  |  Chrome for Developers
New Soft Navigations origin trial launching to help measure Core Web Vitals for Single Page Applications (SPAs)
developer.chrome.com
Reposted by Simo Ahava
We've just published v5.0.0 of the web-vitals JavaScript library for measuring Core Web Vitals.

github.com/GoogleChrome...

As a major release, this includes a number of breaking changes as detailed in the upgrading doc:

github.com/GoogleChrome...

Please read carefully before upgrading.

1/5 🧵
GitHub - GoogleChrome/web-vitals: Essential metrics for a healthy site.
Essential metrics for a healthy site. Contribute to GoogleChrome/web-vitals development by creating an account on GitHub.
github.com
📣 Basic Consent Mode: The Guide 📣

My latest article is a comprehensive guide for Google's Basic Consent Mode. It covers both how to implement Basic Consent Mode and how to configure marketing tags to work with it.

www.simoahava.com/analytics/ba...

#googletagmanager #consentmode
Reposted by Simo Ahava
In today’s Vatnik Soup, I’ll discuss the state of X in May 2025. Since its acquisition by Elon Musk, this platform has rapidly transformed into his personal political tool and a breeding ground for hate speech and disinformation.

1/22
Reposted by Simo Ahava
The country thats still defending is winning, the country that is breaking out tanks from WW2 in storage and attacking on donkeys and lost 900,000 men and got kicked out of Kyiv and begs NK for troops and Iran for weapons, isn’t.

youtu.be/lvVI64jVXuI
Still Think Russia Is Defeating Ukraine? Watch This
YouTube video by Adam Kinzinger
youtu.be
After 500+ hours of Skyrim on (let me count…) five different gaming platforms, it’s time to revisit Oblivion which, IIRC, was an even greater time sink for me back in the day. Can’t wait 😍
Reposted by Simo Ahava
Introducing Piwik PRO Meetups: new, cool way to learn more about our product and connect with the community :)

All is free. Book your spot now!
Copenhagen piwik.pro/piwik-pro-me...
Helsinki piwik.pro/piwik-pro-me...
Rotterdam piwik.pro/piwik-pro-me...
Safari 18.4 (released March 31st) adds support for partitioned 3P cookies.

This is from the proposal labeled CHIPS (Cookies Having Independent Partitioned State).

developer.apple.com/documentatio...

developers.google.com/privacy-sand...
It varies from year to year but right now I’d say Superweek, MeasureCamp, Emerce C&A, SMX Munich, DDMA Digital Analytics Summit.

MeasureCamps are all over the world but every single one I’ve attended (~30 or so) has been stellar.
I'm very much looking forward to attending Emerce Conversion & Analytics again!

It's one of my absolute favorite conferences in Europe.

Get your ticket here: bit.ly/43lB3Xg

My talk will explore some of the unsolved problems with server-side data flows.

See you in Amsterdam on April 10th!
Reposted by Simo Ahava
Are you a Technical Marketer? 🤔

Check out our infographic and comment below! 👇

#technicalmarketing #digitalmarketing
📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣

In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.

The change isn't as dramatic as many feared.

www.simoahava.com/analytics/cl...

#measure
Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight Events
Google will update GTM containers on April 10 by automatically loading a Google Tag when an Ads or Floodlight event fires without a preceding Google Tag.
www.simoahava.com
Reposted by Simo Ahava
Repost & like, if you stand with President Zelensky!
Reposted by Simo Ahava
Zelensky is a wartime leader watching his people suffer and die under Russian attacks every day. To be lectured and lied to by Trump and Vance, as they defend the war criminal dictator committing these atrocities, is unimaginable agony. An everlasting shame for America.
Trump has not uttered a critical word about Putin but he and his VP publicly belittled the leader of the nation Putin invaded.
Reposted by Simo Ahava
A hero and a coward are meeting in the Oval Office today.

And when the meeting is over, the hero will return home to Ukraine.
Reposted by Simo Ahava
GLENN: Why don't you wear a suit? You're at the highest level in this country's office & you refuse to wear a suit. A lot of Americans have problems with you not respecting the office.

ZELENSKYY: I will wear a costume after this war will finish. Maybe something like yours. Maybe something better.
Reposted by Simo Ahava
Trump and his administration are traitors to the USA, a danger to the USA and the world, and the most disgusting persons ever in the White House.
They are in Putins pocket.
It has really happened. America treating a democratic ally in the most belittling and ignorant manner possible, shoving him right into the claws of Putin (to then get ready to plunder Ukraine's resources). What an insane disgrace!!!!!!
President Donald Trump and Ukrainian President Volodymyr Zelensky engaged in a heated dispute in the Oval Office on Friday.

“You’re in no position to dictate what we’re going to feel,” Trump said in the Oval Office. “You don’t have the cards right now.”
Reposted by Simo Ahava
Trump & Vance are monsters. Just absolutely shocking to bring one of the leaders of the free world into the Oval Office and dress him down to demand he thank Trump for Trump's greatness, while this actual leader tries to protect capitalistic democracy from Trump's flailing autocratic petrostate boss
ZELENSKYY: Putin broke the ceasefire. What kind of diplomacy, JD, are you speaking about?

VANCE: I think it's disrespectful to come into the Oval Office and try to litigate this in front of the American media