Jason Michaels
@50champ.bsky.social
Head of Partnerships at Gradial, working with agencies, GSIs, and ISVs to drive faster, smarter engagements with an agentic Content Supply Chain. Former NA agency practice and scaled content lead at Accenture Song.
The key to high-performing teams isn’t more talent or perfect leaders: Success is about creating conditions where people can thrive together and collaboration, trust, and shared purpose matter more than individual stardom. www.fastcompany.com/91442722/hig... #growth #work #trust #teams #leaders
www.fastcompany.com
December 2, 2025 at 4:45 PM
Forrester: A Big Bang reshapes agencies into Algorithms of Record, customizing instructions for how, when, and where to execute on behalf of a brand. The algorithm of record integrates the agency’s marketing OS, proprietary data, and client IP. www.forrester.com/blogs/a-big-... #ai #data
A Big Bang Reshapes Agencies Into Algorithms Of Record
A reluctant transformation explodes into an agency big bang as hold co. consolidation and technology change reveal the algorithm of record.
www.forrester.com
November 27, 2025 at 4:45 PM
Forrester: A Big Bang reshapes agencies into Algorithms of Record, customizing instructions for how, when, and where to execute on behalf of a brand. The algorithm of record integrates the agency’s marketing OS, proprietary data, and client IP. www.forrester.com/blogs/a-big-... #ai #data
EU clears Omnicom-IPG $26bn deal: The decision allows the two U.S.-based holding companies to proceed with the deal and create the world's largest advertising agency group, commanding an estimated $26bn in annual revenues. www.campaignlive.com/article/eu-c... via @CampaignUs #agency #media #creative
EU clears Omnicom-IPG $26 billion deal
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
www.campaignlive.com
November 26, 2025 at 4:45 PM
EU clears Omnicom-IPG $26bn deal: The decision allows the two U.S.-based holding companies to proceed with the deal and create the world's largest advertising agency group, commanding an estimated $26bn in annual revenues. www.campaignlive.com/article/eu-c... via @CampaignUs #agency #media #creative
The ‘effectiveness crisis’ is really media becoming democratized: The framing is reminiscent of those who claim “digital has never built a brand”, which can immediately be disproved. www.marketingweek.com/effectivenes... #media #creative #effectiveness #direct #social
www.marketingweek.com
November 24, 2025 at 4:45 PM
The ‘effectiveness crisis’ is really media becoming democratized: The framing is reminiscent of those who claim “digital has never built a brand”, which can immediately be disproved. www.marketingweek.com/effectivenes... #media #creative #effectiveness #direct #social
CMO: AI can’t be treated as a plug-in. It demands a rearchitecture of marketing operations, talent and culture. martech.org/cmos-face-a-... #ai #opmodel #results #ocm
CMOs face a make-or-break moment as digital channels and personalization collapse | MarTech
Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant.
martech.org
November 20, 2025 at 4:45 PM
CMO: AI can’t be treated as a plug-in. It demands a rearchitecture of marketing operations, talent and culture. martech.org/cmos-face-a-... #ai #opmodel #results #ocm
The collaboration begins: “We saw an opportunity to take the power of the in-house creative and content we have at Yeti and pair it with an incredible partner in Wieden+Kennedy and their global scale and global brand storytelling experience capabilities.” www.fastcompany.com/91441822/yet...
www.fastcompany.com
November 19, 2025 at 4:45 PM
The collaboration begins: “We saw an opportunity to take the power of the in-house creative and content we have at Yeti and pair it with an incredible partner in Wieden+Kennedy and their global scale and global brand storytelling experience capabilities.” www.fastcompany.com/91441822/yet...
"Imagine websites all becoming MCP endpoints, and the webpage and site map don't matter. What matters is the MCP endpoint that basically says, 'Come to me and ask me what you want to know or tell me what you want to do.'" www.techtarget.com/searchenterp... via @techtargetnews #search #AI #browse
Time to promote AI agents from "assistants to associates"? | TechTarget
Discover the newest developments in AI and learn about the growth of AI agents from experts at EmTech MIT 2025.
www.techtarget.com
November 18, 2025 at 4:45 PM
"Imagine websites all becoming MCP endpoints, and the webpage and site map don't matter. What matters is the MCP endpoint that basically says, 'Come to me and ask me what you want to know or tell me what you want to do.'" www.techtarget.com/searchenterp... via @techtargetnews #search #AI #browse
I've found that you have to communicate the why, set and track metrics, model the right behavior, and enable people to grow by unblocking obstacles (in the work and in themselves). Training happens in the margins and in execution. www.fastcompany.com/91431738/nob... #training #leadership #mentoring
www.fastcompany.com
November 17, 2025 at 4:45 PM
I've found that you have to communicate the why, set and track metrics, model the right behavior, and enable people to grow by unblocking obstacles (in the work and in themselves). Training happens in the margins and in execution. www.fastcompany.com/91431738/nob... #training #leadership #mentoring
Brand: "Brands that understand human truths (yes, humans) can generate those signals for a business. It is what makes people stop scrolling, pay attention, and feel something. Without it, content becomes wallpaper, optimized but forgettable wallpaper." www.fastcompany.com/91433896/bra... #brand
www.fastcompany.com
November 14, 2025 at 4:45 PM
Brand: "Brands that understand human truths (yes, humans) can generate those signals for a business. It is what makes people stop scrolling, pay attention, and feel something. Without it, content becomes wallpaper, optimized but forgettable wallpaper." www.fastcompany.com/91433896/bra... #brand
“With Sitecore’s XM Cloud platform and Gradial’s AI agents, we’re accelerating speed to market and reimagining content delivery to create more meaningful, tailored experiences that meet our audiences’ unique needs and expectations." www.perficient.com/news-room/ne... #perficient #gradial #ops
Perficient Becomes First Partner to Invest in Sitecore XM Cloud with Gradial, Showcases AI-Driven Marketing Innovation at Sitecore Symposium
SAINT LOUIS (November 4, 2025) – Perficient, the global consultancy transforming the world’s most innovative companies through AI-first solutions, is spotlighting its own marketing transformation at…
www.perficient.com
November 13, 2025 at 4:45 PM
“With Sitecore’s XM Cloud platform and Gradial’s AI agents, we’re accelerating speed to market and reimagining content delivery to create more meaningful, tailored experiences that meet our audiences’ unique needs and expectations." www.perficient.com/news-room/ne... #perficient #gradial #ops
Quant and qual: "Culture isn’t changed through words or rituals—it’s changed through systems. Decision rights, information flow, meeting cadence, and incentives form the real architecture of behavior." www.fastcompany.com/91429819/is-... #HR #culture #transparency
www.fastcompany.com
November 12, 2025 at 4:45 PM
Quant and qual: "Culture isn’t changed through words or rituals—it’s changed through systems. Decision rights, information flow, meeting cadence, and incentives form the real architecture of behavior." www.fastcompany.com/91429819/is-... #HR #culture #transparency
Managing agents: "From the boardroom to the frontline, every worker will need to think like the CEO of an agent-powered startup." www.itpro.com/technology/a... #agents #AI #orchestration
Should workers prepare to become AI agent bosses?
Tech leaders claim employees could soon be managing AI agents – but this will require a huge culture shift, security awareness and governance
www.itpro.com
November 3, 2025 at 4:45 PM
Managing agents: "From the boardroom to the frontline, every worker will need to think like the CEO of an agent-powered startup." www.itpro.com/technology/a... #agents #AI #orchestration
Why AI agents need governance: "AI must be governed with the same principles that apply to people: security, transparency, accountability, quality and compliance. Otherwise, innovation will be slowed by integration barriers." www.techradar.com/pro/from-exp... #AI #governance
From experiment to impact: why AI agents need governance from day one
Why AI agents need governance from day one
www.techradar.com
October 31, 2025 at 3:45 PM
Why AI agents need governance: "AI must be governed with the same principles that apply to people: security, transparency, accountability, quality and compliance. Otherwise, innovation will be slowed by integration barriers." www.techradar.com/pro/from-exp... #AI #governance
Amazon has said it has a million robots at work around the globe, and it believes the humans who take care of them will be the jobs of the future. They will need to know more about engineering and robotics as Amazon’s facilities operate more like advanced factories. www.nytimes.com/2025/10/21/t...
Amazon Plans to Replace More Than Half a Million Jobs With Robots
Internal documents show the company that changed how people shop has a far-reaching plan to automate 75 percent of its operations.
www.nytimes.com
October 27, 2025 at 3:45 PM
Amazon has said it has a million robots at work around the globe, and it believes the humans who take care of them will be the jobs of the future. They will need to know more about engineering and robotics as Amazon’s facilities operate more like advanced factories. www.nytimes.com/2025/10/21/t...
4 ways AI is reshaping marketing operations (and how to prepare): AI frees up MOps professionals from the mundane work, allowing them to focus on higher-value strategic planning, analysis and innovation. martech.org/4-ways-ai-is... #mops #marketing
4 ways AI is reshaping marketing operations (and how to prepare) | MarTech
Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.
martech.org
October 24, 2025 at 3:45 PM
4 ways AI is reshaping marketing operations (and how to prepare): AI frees up MOps professionals from the mundane work, allowing them to focus on higher-value strategic planning, analysis and innovation. martech.org/4-ways-ai-is... #mops #marketing
Nestle is clarifying the marketing hierarchy, training general managers to understand brand architecture, and insisting P&Ls be shared between marketing and finance. “Accepting that we lose market share is no longer an option." www.thedrum.com/opinion/2025... #CPG #marketing #Ops #CFO #CMO
Mark Ritson: Nestlé’s new no-nonsense CEO is rewriting the rules of CPG turnarounds
Mark Ritson argues that former brand auditor Philipp Navratil’s unapologetic, marketing-first leadership might finally shake Nestlé out of its corporate malaise.
www.thedrum.com
October 23, 2025 at 3:45 PM
Nestle is clarifying the marketing hierarchy, training general managers to understand brand architecture, and insisting P&Ls be shared between marketing and finance. “Accepting that we lose market share is no longer an option." www.thedrum.com/opinion/2025... #CPG #marketing #Ops #CFO #CMO
Marketers experiment with AI strategy while barreling ahead with AI production: The impact tracks with that split. The big wins? Productivity and operational efficiency. You’re faster. You’re leaner. You’re producing more. contentmarketinginstitute.com/b2b-research... #marketing #content #automation
B2B Content and Marketing Trends: Insights for 2026
Get more than AI talk in the Content Marketing Institute’s annual B2B survey. Over 1,000 marketers discuss challenges, impact, tools, budgets, and more.
contentmarketinginstitute.com
October 22, 2025 at 3:45 PM
Marketers experiment with AI strategy while barreling ahead with AI production: The impact tracks with that split. The big wins? Productivity and operational efficiency. You’re faster. You’re leaner. You’re producing more. contentmarketinginstitute.com/b2b-research... #marketing #content #automation
Accenture Song's Nick Law thinks creativity’s job is to change, reject, build on, swerve tech: "Take friction away from the mundane and add texture to the human." lbbonline.com/news/nick-la... #creative #AI #automation #ideas #agency #marketing
Nick Law Thinks Creativity’s Job Is to Change, Reject, Build On, Swerve Tech | LBBOnline
Little Black Book, Accenture Song’s global creative chair tells LBB’s Brittney Rigby, “The inventors of these technologies are not the same people that figure out how to express them. And that's the…
lbbonline.com
October 21, 2025 at 3:45 PM
Accenture Song's Nick Law thinks creativity’s job is to change, reject, build on, swerve tech: "Take friction away from the mundane and add texture to the human." lbbonline.com/news/nick-la... #creative #AI #automation #ideas #agency #marketing
Innovation: The winners will prove innovation not through buzzwords but through infrastructure that connects strategy to execution in ways that are fast, adaptive, and transparent. www.mediapost.com/publications... #CMO #data #AI #adoption #ROI
The 3 Challenges CMOs Need To Solve By Year's End
For one, CMOs must determine how to define and reach an audience that is both broad and highly targeted,
www.mediapost.com
October 14, 2025 at 3:45 PM
Capacity without compromise: See what over 100 leaders learned when they joined panelists from T-Mobile, Milliman, AWS, and Gradial to discuss how enterprise marketing is evolving with the use of AI. www.gradial.com/blog/a-rooft... #gradial #AI #contentops #speed #capacity
October 8, 2025 at 12:40 AM
Capacity without compromise: See what over 100 leaders learned when they joined panelists from T-Mobile, Milliman, AWS, and Gradial to discuss how enterprise marketing is evolving with the use of AI. www.gradial.com/blog/a-rooft... #gradial #AI #contentops #speed #capacity
B2B marketers in a ‘more with less’ world: 53% of B2B marketers asked to deliver more with fewer resources over the past 12 months. According to the 450 survey respondents, the majority of budgets have either decreased (34%) or remained the same (41%). www.marketingweek.com/b2b-boundari... #mktg
B2B marketers on learning to say no in a ‘more with less’ world
Whether the 'more with less' mentality is positioned as a challenge or opportunity is half the battle for B2B marketers learning to manage expectations.
www.marketingweek.com
October 3, 2025 at 3:45 PM
B2B marketers in a ‘more with less’ world: 53% of B2B marketers asked to deliver more with fewer resources over the past 12 months. According to the 450 survey respondents, the majority of budgets have either decreased (34%) or remained the same (41%). www.marketingweek.com/b2b-boundari... #mktg
$55 billion deal for Electronic Arts: If completed, it would be the largest buyout of a publicly traded company to date, not adjusting for inflation. The investors would partly finance the deal with a $20 billion loan from JPMorgan Chase. www.nytimes.com/2025/09/29/b... #games #IP #sports #EA
$55 Billion Deal for Electronic Arts Is Biggest Buyout Ever
Jared Kushner’s private equity firm and Saudi Arabia’s sovereign wealth fund are some of the investors teaming up to take the video game giant private.
www.nytimes.com
October 2, 2025 at 3:45 PM
$55 billion deal for Electronic Arts: If completed, it would be the largest buyout of a publicly traded company to date, not adjusting for inflation. The investors would partly finance the deal with a $20 billion loan from JPMorgan Chase. www.nytimes.com/2025/09/29/b... #games #IP #sports #EA
ChatGPT use cases and prompts for roles: #sales, customer success, #product, #IT, #marketing, #brand, and more. academy.openai.com/public/clubs... #prompts #chatgpt #roles #uses
Prompt Packs | OpenAI Academy
Unlock the new opportunities of the AI era by equipping yourself with the knowledge and skills to harness artificial intelligence effectively.
academy.openai.com
October 1, 2025 at 3:45 PM
ChatGPT use cases and prompts for roles: #sales, customer success, #product, #IT, #marketing, #brand, and more. academy.openai.com/public/clubs... #prompts #chatgpt #roles #uses
California's A.I. law: The new law signed on Monday applies to the companies creating the most advanced A.I. and with annual revenues of at least $500 million. www.nytimes.com/2025/09/29/t... #AI #law #safeguards #regulation
California’s Gavin Newsom Signs Major AI Safety Law
Gavin Newsom signed a major safety law on artificial intelligence, creating one of the strongest sets of rules about the technology in the nation.
www.nytimes.com
September 30, 2025 at 3:49 PM
California's A.I. law: The new law signed on Monday applies to the companies creating the most advanced A.I. and with annual revenues of at least $500 million. www.nytimes.com/2025/09/29/t... #AI #law #safeguards #regulation
An estimated 44% of creative teams spend up to half their time on low-value work like resizing assets. According to some Adobe customers, 50-70% of content produced is never used because teams can’t easily find it. martech.org/think-ai-can... #csc #ai
Think AI can scale personalization alone? | MarTech
Not without a content supply chain that can keep up.
martech.org
September 27, 2025 at 7:10 PM
An estimated 44% of creative teams spend up to half their time on low-value work like resizing assets. According to some Adobe customers, 50-70% of content produced is never used because teams can’t easily find it. martech.org/think-ai-can... #csc #ai