Alex Funk
@alexrfunk.bsky.social
🏡 I help sales reps escape the grind and achieve financial independence through real estate
☁️ 6 Units by 24, AirBNB Superhost
🦾 …find out more 👇🏼
☁️ 6 Units by 24, AirBNB Superhost
🦾 …find out more 👇🏼
Want to feel confident investing?
Stop “researching.” Start *repping.*
Homework:
Analyze 100 deals.
At deal #100, your brain changes.
You’ll glance at numbers and instantly know:
“Trash / maybe / take it to the lender.”
Fast decisions aren’t snap judgments.
They’re earned instincts.
Stop “researching.” Start *repping.*
Homework:
Analyze 100 deals.
At deal #100, your brain changes.
You’ll glance at numbers and instantly know:
“Trash / maybe / take it to the lender.”
Fast decisions aren’t snap judgments.
They’re earned instincts.
February 2, 2026 at 12:18 PM
Want to feel confident investing?
Stop “researching.” Start *repping.*
Homework:
Analyze 100 deals.
At deal #100, your brain changes.
You’ll glance at numbers and instantly know:
“Trash / maybe / take it to the lender.”
Fast decisions aren’t snap judgments.
They’re earned instincts.
Stop “researching.” Start *repping.*
Homework:
Analyze 100 deals.
At deal #100, your brain changes.
You’ll glance at numbers and instantly know:
“Trash / maybe / take it to the lender.”
Fast decisions aren’t snap judgments.
They’re earned instincts.
Most people think real estate is “money.”
It’s not.
It’s *3 levers*:
Deal. Cash. Financing.
You only need ONE.
If you bring the deal, you can borrow the other two from friends.
The easiest skill to learn isn’t raising money.
It’s finding deals.
It’s not.
It’s *3 levers*:
Deal. Cash. Financing.
You only need ONE.
If you bring the deal, you can borrow the other two from friends.
The easiest skill to learn isn’t raising money.
It’s finding deals.
February 1, 2026 at 1:48 PM
Most people think real estate is “money.”
It’s not.
It’s *3 levers*:
Deal. Cash. Financing.
You only need ONE.
If you bring the deal, you can borrow the other two from friends.
The easiest skill to learn isn’t raising money.
It’s finding deals.
It’s not.
It’s *3 levers*:
Deal. Cash. Financing.
You only need ONE.
If you bring the deal, you can borrow the other two from friends.
The easiest skill to learn isn’t raising money.
It’s finding deals.
The best negotiation signal isn’t what someone says — it’s how often they follow up.
Quadruple text = hungry. Hungry = leverage.
Don’t waste leverage. Build a win-win: 12-month lease, furnished, flexible credits, clean exit.
Negotiation isn’t aggression. It’s packaging reality.
Quadruple text = hungry. Hungry = leverage.
Don’t waste leverage. Build a win-win: 12-month lease, furnished, flexible credits, clean exit.
Negotiation isn’t aggression. It’s packaging reality.
February 1, 2026 at 1:48 PM
The best negotiation signal isn’t what someone says — it’s how often they follow up.
Quadruple text = hungry. Hungry = leverage.
Don’t waste leverage. Build a win-win: 12-month lease, furnished, flexible credits, clean exit.
Negotiation isn’t aggression. It’s packaging reality.
Quadruple text = hungry. Hungry = leverage.
Don’t waste leverage. Build a win-win: 12-month lease, furnished, flexible credits, clean exit.
Negotiation isn’t aggression. It’s packaging reality.
Most think “starting in slow season” is a numbers problem. It’s psychology.
If your first months are negative, you’ll call Airbnb “dead”—not because it is, but because you weren’t ready.
Ask: Can I cover full rent for X months?
Yes = calm. No = stress + bad decisions.
If your first months are negative, you’ll call Airbnb “dead”—not because it is, but because you weren’t ready.
Ask: Can I cover full rent for X months?
Yes = calm. No = stress + bad decisions.
January 31, 2026 at 1:36 PM
Most think “starting in slow season” is a numbers problem. It’s psychology.
If your first months are negative, you’ll call Airbnb “dead”—not because it is, but because you weren’t ready.
Ask: Can I cover full rent for X months?
Yes = calm. No = stress + bad decisions.
If your first months are negative, you’ll call Airbnb “dead”—not because it is, but because you weren’t ready.
Ask: Can I cover full rent for X months?
Yes = calm. No = stress + bad decisions.
Dream Rentals is the brake.
I’m the gas.
They protect you from bad deals.
I protect you from never playing.
The combo matters:
Brake without gas = stuck forever.
Gas without brake = broke forever.
You need both if you’re serious about building wealth.
I’m the gas.
They protect you from bad deals.
I protect you from never playing.
The combo matters:
Brake without gas = stuck forever.
Gas without brake = broke forever.
You need both if you’re serious about building wealth.
January 31, 2026 at 1:35 PM
Dream Rentals is the brake.
I’m the gas.
They protect you from bad deals.
I protect you from never playing.
The combo matters:
Brake without gas = stuck forever.
Gas without brake = broke forever.
You need both if you’re serious about building wealth.
I’m the gas.
They protect you from bad deals.
I protect you from never playing.
The combo matters:
Brake without gas = stuck forever.
Gas without brake = broke forever.
You need both if you’re serious about building wealth.
You want a cheat code?
If your strategy requires you to be right about external events…
it’s not a strategy.
It’s gambling.
My mentality:
I’d rather take a swing, learn, and adjust
than sit on the sidelines collecting “I told you so’s.”
Winners get reps.
Spectators ride on opinions.
If your strategy requires you to be right about external events…
it’s not a strategy.
It’s gambling.
My mentality:
I’d rather take a swing, learn, and adjust
than sit on the sidelines collecting “I told you so’s.”
Winners get reps.
Spectators ride on opinions.
January 30, 2026 at 11:47 AM
You want a cheat code?
If your strategy requires you to be right about external events…
it’s not a strategy.
It’s gambling.
My mentality:
I’d rather take a swing, learn, and adjust
than sit on the sidelines collecting “I told you so’s.”
Winners get reps.
Spectators ride on opinions.
If your strategy requires you to be right about external events…
it’s not a strategy.
It’s gambling.
My mentality:
I’d rather take a swing, learn, and adjust
than sit on the sidelines collecting “I told you so’s.”
Winners get reps.
Spectators ride on opinions.
This is how adults handle risk:
Only greenlight what your operator approves
Build an escape-hatch clause into the lease
Underwrite worst case so you can sleep
Worst case isn’t a crash. It’s zero bookings and you cover rent. If you can’t survive that, you’re not ready.
Only greenlight what your operator approves
Build an escape-hatch clause into the lease
Underwrite worst case so you can sleep
Worst case isn’t a crash. It’s zero bookings and you cover rent. If you can’t survive that, you’re not ready.
January 30, 2026 at 11:47 AM
This is how adults handle risk:
Only greenlight what your operator approves
Build an escape-hatch clause into the lease
Underwrite worst case so you can sleep
Worst case isn’t a crash. It’s zero bookings and you cover rent. If you can’t survive that, you’re not ready.
Only greenlight what your operator approves
Build an escape-hatch clause into the lease
Underwrite worst case so you can sleep
Worst case isn’t a crash. It’s zero bookings and you cover rent. If you can’t survive that, you’re not ready.
Stop trying to “predict the market.” That’s fear dressed up as strategy.
You don’t need a crystal ball. You need a sample size.
One bad week isn’t data — it’s noise. Hotels full, events packed = real signals.
Make moves on facts, not fear.
You don’t need a crystal ball. You need a sample size.
One bad week isn’t data — it’s noise. Hotels full, events packed = real signals.
Make moves on facts, not fear.
January 29, 2026 at 11:16 AM
Stop trying to “predict the market.” That’s fear dressed up as strategy.
You don’t need a crystal ball. You need a sample size.
One bad week isn’t data — it’s noise. Hotels full, events packed = real signals.
Make moves on facts, not fear.
You don’t need a crystal ball. You need a sample size.
One bad week isn’t data — it’s noise. Hotels full, events packed = real signals.
Make moves on facts, not fear.
Most investors lose money obsessing over the ONE risk they can’t control—politics, riots, “bad vibes.”
Truth: If a single headline can kill your Airbnb deal, it was never solid.
Run the numbers. Beat the comps. Lock in 1 year at a time. Then play the long game.
Truth: If a single headline can kill your Airbnb deal, it was never solid.
Run the numbers. Beat the comps. Lock in 1 year at a time. Then play the long game.
January 29, 2026 at 11:14 AM
Most investors lose money obsessing over the ONE risk they can’t control—politics, riots, “bad vibes.”
Truth: If a single headline can kill your Airbnb deal, it was never solid.
Run the numbers. Beat the comps. Lock in 1 year at a time. Then play the long game.
Truth: If a single headline can kill your Airbnb deal, it was never solid.
Run the numbers. Beat the comps. Lock in 1 year at a time. Then play the long game.
If a system feels “boring,”
it’s probably working.
Chaos feels exciting.
Clarity feels quiet.
But quiet systems outperform loud hustle, every single time.
it’s probably working.
Chaos feels exciting.
Clarity feels quiet.
But quiet systems outperform loud hustle, every single time.
January 28, 2026 at 12:29 PM
If a system feels “boring,”
it’s probably working.
Chaos feels exciting.
Clarity feels quiet.
But quiet systems outperform loud hustle, every single time.
it’s probably working.
Chaos feels exciting.
Clarity feels quiet.
But quiet systems outperform loud hustle, every single time.
Your brain has a prime window.
Most people waste it on admin.
Deep work belongs early.
Communication belongs mid-day.
Admin belongs late.
Energy alignment beats motivation every time.
Most people waste it on admin.
Deep work belongs early.
Communication belongs mid-day.
Admin belongs late.
Energy alignment beats motivation every time.
January 28, 2026 at 12:28 PM
Your brain has a prime window.
Most people waste it on admin.
Deep work belongs early.
Communication belongs mid-day.
Admin belongs late.
Energy alignment beats motivation every time.
Most people waste it on admin.
Deep work belongs early.
Communication belongs mid-day.
Admin belongs late.
Energy alignment beats motivation every time.
Growth isn’t linear.
It’s an accordion.
Expand.
Then compress.
Focus.
Then expand again.
If you never collapse into hyperfocus, your life stays noisy and shallow.
If you never expand and try a bunch of sh#t, you'll never find the outlier strategies.
It’s an accordion.
Expand.
Then compress.
Focus.
Then expand again.
If you never collapse into hyperfocus, your life stays noisy and shallow.
If you never expand and try a bunch of sh#t, you'll never find the outlier strategies.
January 27, 2026 at 10:39 AM
Growth isn’t linear.
It’s an accordion.
Expand.
Then compress.
Focus.
Then expand again.
If you never collapse into hyperfocus, your life stays noisy and shallow.
If you never expand and try a bunch of sh#t, you'll never find the outlier strategies.
It’s an accordion.
Expand.
Then compress.
Focus.
Then expand again.
If you never collapse into hyperfocus, your life stays noisy and shallow.
If you never expand and try a bunch of sh#t, you'll never find the outlier strategies.
90% of people don’t respond to blunt truth.
They shut down.
If your advice only works on disciplined outliers,
it’s not leadership. It's ego.
The job of a leader is influence, not correctness.
They shut down.
If your advice only works on disciplined outliers,
it’s not leadership. It's ego.
The job of a leader is influence, not correctness.
January 27, 2026 at 10:38 AM
90% of people don’t respond to blunt truth.
They shut down.
If your advice only works on disciplined outliers,
it’s not leadership. It's ego.
The job of a leader is influence, not correctness.
They shut down.
If your advice only works on disciplined outliers,
it’s not leadership. It's ego.
The job of a leader is influence, not correctness.
Quick dopamine feels productive.
It’s not.
Grind creates spikes.
Spikes create stress.
Stress creates emptiness.
Long-term fulfillment lives in systems, not hits.
That’s why high earners still feel behind.
It’s not.
Grind creates spikes.
Spikes create stress.
Stress creates emptiness.
Long-term fulfillment lives in systems, not hits.
That’s why high earners still feel behind.
January 26, 2026 at 12:23 PM
Quick dopamine feels productive.
It’s not.
Grind creates spikes.
Spikes create stress.
Stress creates emptiness.
Long-term fulfillment lives in systems, not hits.
That’s why high earners still feel behind.
It’s not.
Grind creates spikes.
Spikes create stress.
Stress creates emptiness.
Long-term fulfillment lives in systems, not hits.
That’s why high earners still feel behind.
Most people think honesty works best in public.
It doesn’t.
Real growth happens in private, where ego isn’t on stage.
Public callouts trigger defense.
Private conversations create change.
Safe rooms compound your success faster than anywhere else.
It doesn’t.
Real growth happens in private, where ego isn’t on stage.
Public callouts trigger defense.
Private conversations create change.
Safe rooms compound your success faster than anywhere else.
January 26, 2026 at 12:23 PM
Most people think honesty works best in public.
It doesn’t.
Real growth happens in private, where ego isn’t on stage.
Public callouts trigger defense.
Private conversations create change.
Safe rooms compound your success faster than anywhere else.
It doesn’t.
Real growth happens in private, where ego isn’t on stage.
Public callouts trigger defense.
Private conversations create change.
Safe rooms compound your success faster than anywhere else.
Setup decisions matter more than paint colors.
A game room beats fresh walls
if it gives guests a reason to book.
Ignore the operator’s playbook
and you pay twice… once now, once later.
A game room beats fresh walls
if it gives guests a reason to book.
Ignore the operator’s playbook
and you pay twice… once now, once later.
January 25, 2026 at 11:56 AM
Setup decisions matter more than paint colors.
A game room beats fresh walls
if it gives guests a reason to book.
Ignore the operator’s playbook
and you pay twice… once now, once later.
A game room beats fresh walls
if it gives guests a reason to book.
Ignore the operator’s playbook
and you pay twice… once now, once later.
Airbnb isn’t “dead.”
Bad operators are.
Static pricing loses.
Dynamic pricing wins.
$36 nights that get booked
beat $200 nights that sit empty.
Bad operators are.
Static pricing loses.
Dynamic pricing wins.
$36 nights that get booked
beat $200 nights that sit empty.
January 25, 2026 at 11:55 AM
Airbnb isn’t “dead.”
Bad operators are.
Static pricing loses.
Dynamic pricing wins.
$36 nights that get booked
beat $200 nights that sit empty.
Bad operators are.
Static pricing loses.
Dynamic pricing wins.
$36 nights that get booked
beat $200 nights that sit empty.
If you don’t have money, bring deals.
If you don’t have time, bring money.
The mistake is trying to be everything at once.
Master one side of the equation
and let the group fill the rest.
If you don’t have time, bring money.
The mistake is trying to be everything at once.
Master one side of the equation
and let the group fill the rest.
January 24, 2026 at 11:34 AM
If you don’t have money, bring deals.
If you don’t have time, bring money.
The mistake is trying to be everything at once.
Master one side of the equation
and let the group fill the rest.
If you don’t have time, bring money.
The mistake is trying to be everything at once.
Master one side of the equation
and let the group fill the rest.
Real estate has a trinity:
The deal.
The money.
The management.
That’s why partnerships work, but only if roles are clean.
The deal.
The money.
The management.
That’s why partnerships work, but only if roles are clean.
January 24, 2026 at 11:33 AM
Real estate has a trinity:
The deal.
The money.
The management.
That’s why partnerships work, but only if roles are clean.
The deal.
The money.
The management.
That’s why partnerships work, but only if roles are clean.
Negative cash flow early doesn’t mean a bad deal.
It means bad sequencing.
Starting in peak season gives momentum.
Starting in slow season creates doubt.
Momentum matters more than spreadsheets.
It means bad sequencing.
Starting in peak season gives momentum.
Starting in slow season creates doubt.
Momentum matters more than spreadsheets.
January 23, 2026 at 11:10 AM
Negative cash flow early doesn’t mean a bad deal.
It means bad sequencing.
Starting in peak season gives momentum.
Starting in slow season creates doubt.
Momentum matters more than spreadsheets.
It means bad sequencing.
Starting in peak season gives momentum.
Starting in slow season creates doubt.
Momentum matters more than spreadsheets.
Forcing a deal is how people quit real estate.
Take an Airbnb in the slow season
and you’ll hate it for 6 months.
Same deal. Different timing.
Completely different psychology.
Take an Airbnb in the slow season
and you’ll hate it for 6 months.
Same deal. Different timing.
Completely different psychology.
January 23, 2026 at 11:09 AM
Forcing a deal is how people quit real estate.
Take an Airbnb in the slow season
and you’ll hate it for 6 months.
Same deal. Different timing.
Completely different psychology.
Take an Airbnb in the slow season
and you’ll hate it for 6 months.
Same deal. Different timing.
Completely different psychology.
The most dangerous mindset is:
“If I achieve, I’ll be recognized. If I’m recognized, I’m loved. If I’m loved, I’m enough.”
That belief prints results…
and burns you out.
Alignment is what makes you peaceful.
Capital stacking gets fun again
when it’s rooted in your real “why.”
“If I achieve, I’ll be recognized. If I’m recognized, I’m loved. If I’m loved, I’m enough.”
That belief prints results…
and burns you out.
Alignment is what makes you peaceful.
Capital stacking gets fun again
when it’s rooted in your real “why.”
January 22, 2026 at 12:07 PM
The most dangerous mindset is:
“If I achieve, I’ll be recognized. If I’m recognized, I’m loved. If I’m loved, I’m enough.”
That belief prints results…
and burns you out.
Alignment is what makes you peaceful.
Capital stacking gets fun again
when it’s rooted in your real “why.”
“If I achieve, I’ll be recognized. If I’m recognized, I’m loved. If I’m loved, I’m enough.”
That belief prints results…
and burns you out.
Alignment is what makes you peaceful.
Capital stacking gets fun again
when it’s rooted in your real “why.”
Health is a wealth multiplier.
Starting later without systems is harder than maintaining standards early.
You don’t get healthier from motivation.
You get healthier when it becomes unacceptable not to.
Starting later without systems is harder than maintaining standards early.
You don’t get healthier from motivation.
You get healthier when it becomes unacceptable not to.
January 22, 2026 at 12:07 PM
Health is a wealth multiplier.
Starting later without systems is harder than maintaining standards early.
You don’t get healthier from motivation.
You get healthier when it becomes unacceptable not to.
Starting later without systems is harder than maintaining standards early.
You don’t get healthier from motivation.
You get healthier when it becomes unacceptable not to.
Most people delegate when they’re drowning.
That’s backwards.
Delegate because you want to scale.
Not because you’re busy.
List every task you do in a week.
Ask: what can be delegated? what should?
Then buy your time back.
That’s backwards.
Delegate because you want to scale.
Not because you’re busy.
List every task you do in a week.
Ask: what can be delegated? what should?
Then buy your time back.
January 21, 2026 at 1:10 PM
Most people delegate when they’re drowning.
That’s backwards.
Delegate because you want to scale.
Not because you’re busy.
List every task you do in a week.
Ask: what can be delegated? what should?
Then buy your time back.
That’s backwards.
Delegate because you want to scale.
Not because you’re busy.
List every task you do in a week.
Ask: what can be delegated? what should?
Then buy your time back.
“Going all in” isn’t intensity.
It’s standards.
Not louder.
Not crazier.
Not grinding for 10 years.
It’s removing exits and holding a time horizon most people won’t.
It’s standards.
Not louder.
Not crazier.
Not grinding for 10 years.
It’s removing exits and holding a time horizon most people won’t.
January 21, 2026 at 1:10 PM
“Going all in” isn’t intensity.
It’s standards.
Not louder.
Not crazier.
Not grinding for 10 years.
It’s removing exits and holding a time horizon most people won’t.
It’s standards.
Not louder.
Not crazier.
Not grinding for 10 years.
It’s removing exits and holding a time horizon most people won’t.