Lightnews — Scholar-powered news

Reposted by Historic Beer Ads

Boak & Bailey (Jess & Ray) @boakandbailey.bsky.social · 15d

Relatable.

1 13 56

Historic Beer Ads @beerpuffery.bsky.social · 19d

Ayinger's evokes-but-is-legally-distinct-from-Oktoberfest festbier (on draft) is one of my all-time favorites

1

Historic Beer Ads @beerpuffery.bsky.social · 19d

Do you mind if I add these to my collection?

1 1

Historic Beer Ads @beerpuffery.bsky.social · 19d

a woman is sitting on a couch and saying i 'm so happy and not at all jealous ..

ALT: a woman is sitting on a couch and saying i 'm so happy and not at all jealous ..

media.tenor.com

1

Historic Beer Ads @beerpuffery.bsky.social · 19d

looks fun tho

Historic Beer Ads @beerpuffery.bsky.social · 19d

Cap for what, you ask? Cap for what?!

Cap for typos, duh.

Historic Beer Ads @beerpuffery.bsky.social · 19d

Better Know a Beer Cap #73: Warsteiner Oktoberfest

So far as I know, none of Munich's big six Oktoberfest brewers use a dedicated cap for (at least in the export market), so here's one that I'm sure *only* uses their Oktoberfest cap in the export market, since they'd probably be sued in Germany.

Crown cap against a white background. Top of the cap is gold, with "Warsteiner" in black block-type font.

Beneath that is a blue and white checked pattern (following the Bavarian flag), and "Oktoberfest" written in a more modern font.

1 1 4

Historic Beer Ads @beerpuffery.bsky.social · 19d

O zapft is! Oktoberfest begins today in Munich!

It's okay, I'm not there either.

(Löwenbräu, 1934)

1934 drawn poster for Löwenbräu's Oktoberfestzelt (beer tent). Shows the tent with a rounded facade, in brown and green, with the image of a matronly woman carrying six foaming beer steins. At the bottom reads "Auf zum Löwenbräu"

3 9 22

Reposted by Historic Beer Ads

1980/1985 News @40yearsago.bsky.social · 21d

[July 12th, 1980] Budweiser advertisement from Billboard Magazine

1 1 5

Historic Beer Ads @beerpuffery.bsky.social · 25d

a man in a suit and tie is standing next to a white board with a drawing of a heart on it .

ALT: a man in a suit and tie is standing next to a white board with a drawing of a heart on it .

media.tenor.com

2

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 25d

I can see that! If only it had stopped there though...

Here's 1997.

1997 official Oktoberfest poster. Shows a king whose head is a mug of beer (the foam filling in for the crown). But it is all very crudely drawn and in bold solid colors, as though created in a rush in MS Paint.

2 2 4

Historic Beer Ads @beerpuffery.bsky.social · 25d

I can see that! If only it had stopped there though...

Here's 1997.

2 2 4

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 26d

1995 is cursed.

Munich's 1995 Oktoberfest poster. The image is a very roughly drawn (or digitally edited) image of a woman in a dirndl rushing from right to left with two enormous beer glasses in her hands. Her dirndl skirt is rounded and puffed out as though by several petticoats. The simplicity (some might call it crudeness) of the drawing style can't be overstated. It's a step above stick figures, IMO.

2 2 9

Historic Beer Ads @beerpuffery.bsky.social · 26d

1995 is cursed.

2 2 9

Historic Beer Ads @beerpuffery.bsky.social · 26d

a man stands in front of a crowd with the words there are dozens of us below him

ALT: a man stands in front of a crowd with the words there are dozens of us below him

media.tenor.com

1

Historic Beer Ads @beerpuffery.bsky.social · 26d

Here you go!

bsky.app/profile/beer...

Historic Beer Ads @beerpuffery.bsky.social · Sep 3

1994

Flirting with the danger zone here. Just before Oktoberfest posters entered what I call their MS Paint era...

Artist: Emil Sogor

Munich's 1994 Oktoberfest poster. The image is white except for a large outline of a Maß of beer in the center, made out of just three broad paint strokes outlining the glass, the foam, and the handle, in yellow, blue, and red respectively.

1 1

Historic Beer Ads @beerpuffery.bsky.social · 26d

Better Know a Beer Cap #72: Samuel Adams Hopscape, a short-lived hoppy wheat seasonal from circa 2016-2017.

I suspect I was the only person in the country who actually enjoyed this beer. IIRC it flopped spectacularly and I'm not sure it ever seasonaled again.

1

Historic Beer Ads @beerpuffery.bsky.social · 26d

Rolling Rock sign along the highway in Gary, Indiana, 1969. I could have zoomed in, but the background context here really adds something.

Via University of Illinois-Chicago.

Outdoors photo of a billboard along a highway, possibly I-90 or I-94, in Gary, Indiana, 1969. The billboard is for Rolling Rock Beer, depicting a snowy mountain stream with the tagline "brewed from mountain spring water." Along the horizon is an array of smokestacks, industrial buildings, and haze to match.

3 6

Historic Beer Ads @beerpuffery.bsky.social · 26d

Biere Phenix forcing that perspective.

Via Musée Européen de la Bière.

Drawn poster ad. White background, showing a male waiter dressed in a tuxedo and white apron, running toward the viewer holding a glass of beer on a platter. He's thrusting the platter/beer into the foreground, making it look very enlarged compared to his body. Beneath him is printed "la biere Phenix"

1 7

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 27d

Seeing lots of posts featuring Munich's big six Oktoberfest biers for this year (which are great!), but just a reminder that there used to be more variety in what was served on the Wiesn, and who served it.

1904 postcard showing Hackerbräu's (now part of Hacker Pschorr) Oktoberfest tents/gardens. Shows two small (by modern standards) Festzelts decked in blue and white Bavarian colors, with lots of outdoor seating. One is serving Pilsener, the other Märzen.

1897 Oktoberfest postcard featuring the Dreher brewery from Vienna. Shows a smaller but elegant Festzelt on the Wiesn for their brewery, accompanied by extensive outdoor seating, with a ceremonial horse-drawn beer wagon out front. Shows Dreher's brewery serving both Märzenbier and "Kaiserbock"

1930 poster for Wagnerbräu's Oktoberfestzelt, which depicts the zelt and a horse-drawn beer wagon (with figures dressed as the Munchnerkindl atop the horses) in an almost art-deco style. Advertises both Oktoberfest Märzen and "Auer-Kirta-Bier" (a kind of dark lager).

1 2 6

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 27d

Better Know a Beer Cap #71: Hacker-Pschorr...Oktoberfest edition?

Seeking help on this one! This comes from HP's Oktoberfest brand (or rather, the Märzen-y export version they brew for the U.S. market netherworld).

It's not their usual cap, but is it an explicit Oktoberfest cap???

1 1 5

Reposted by Historic Beer Ads

Andreas Krennmair @akrennmair.bsky.social · 27d

Also this article about an 1843 map with all the stands at Oktoberfest: dafteejit.com/2024/09/whic...

Which Breweries' Beers Were Served At Oktoberfest in 1843? - Daft Eejit Brewing

I took a map of Oktoberfest 1843 to determine which breweries' beers were served at the Oktoberfest that year.

dafteejit.com

1 3

Historic Beer Ads @beerpuffery.bsky.social · 27d

Better Know a Beer Cap #71: Hacker-Pschorr...Oktoberfest edition?

Seeking help on this one! This comes from HP's Oktoberfest brand (or rather, the Märzen-y export version they brew for the U.S. market netherworld).

It's not their usual cap, but is it an explicit Oktoberfest cap???

1 1 5

Historic Beer Ads @beerpuffery.bsky.social · 27d

If you want to read more, @akrennmair.bsky.social wrote a very nice post about past Oktoberfest offerings here:

dafteejit.com/2017/09/more...

More Historic Beer at the Oktoberfest - Daft Eejit Brewing

Daft Eejit Brewing - More Historic Beer at the Oktoberfest

dafteejit.com

1 2

Historic Beer Ads @beerpuffery.bsky.social · 27d

Seeing lots of posts featuring Munich's big six Oktoberfest biers for this year (which are great!), but just a reminder that there used to be more variety in what was served on the Wiesn, and who served it.

1 2 6