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beerpuffery.bsky.social
Historic Beer Ads
@beerpuffery.bsky.social
880 followers 380 following 600 posts
In case you travel back in time and need to pick a beer.
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beerpuffery.bsky.social
Historic Beer Ads @beerpuffery.bsky.social · Aug 23
Meme photo of a man tending a farm field in the foreground, while massive plumes of smoke are rising on the horizon. The smoke is labeled "the world right now" while a caption below the man reads "me still doing my silly little beer ads to stay sane"
beerpuffery.bsky.social
Coca Cola's gonna sue somebody.

Via Wien Bibliothek, 1955.
Generic beer ad (no specific company named) showing a polar bear drinking beer with four cubs scrambling around, each carrying or handling a bottle/glass of (unspecified) beer. Caption reads (translated from German): Good, cold beer at your local tavern!"
December 8, 2025 at 3:23 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
I should have seen this coming when Not Your Father's ran back to its classic branding and switched to blank bottle caps.

The signs were all there.
dinfontay.com Dave Infante @dinfontay.com · 4d
NEW: Tipsters tell me Pabst is in trouble, having cut 60-70 employees late last week in the 2nd big round of layoffs this year. “I think the layoffs are two-fold, trying to undercut the bad financial performance but also setting the company up for a buyout,” one recently laid-off employee said.
As declines mount, Pabst cuts senior employees in sweeping layoff
The country's fifth-largest brewery is in trouble—and trying to sublet its headquarters
www.fingers.email
December 8, 2025 at 1:43 AM
beerpuffery.bsky.social
After persistent staffing issues, Santa was forced to negotiate with the reindeer union and the strike concluded.
Classic style Guinness cartoon ad (date unknown), showing two seals shuffling off with a bottle and glass of Guinness perched on their noses (like a circus performance). Santa is chasing after them. They are wearing harnesses and Santa's gift-laden sleigh is in the background. Underneath it says "My Goodness, My Christmas Guiness"
December 8, 2025 at 3:07 PM
Reposted by Historic Beer Ads
xjamarkleyx.bsky.social
Hot dog stand outside the outfield bleachers at wrigley.
December 8, 2025 at 1:54 AM
beerpuffery.bsky.social
I should have seen this coming when Not Your Father's ran back to its classic branding and switched to blank bottle caps.

The signs were all there.
dinfontay.com Dave Infante @dinfontay.com · 4d
NEW: Tipsters tell me Pabst is in trouble, having cut 60-70 employees late last week in the 2nd big round of layoffs this year. “I think the layoffs are two-fold, trying to undercut the bad financial performance but also setting the company up for a buyout,” one recently laid-off employee said.
As declines mount, Pabst cuts senior employees in sweeping layoff
The country's fifth-largest brewery is in trouble—and trying to sublet its headquarters
www.fingers.email
December 8, 2025 at 1:43 AM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
Rainier is...beerish?

Rainier, c1972 (via Seattle MOHAI)
Magazine sized advertisement showing a mountain scene with a herd of "Rainiers" (men wearing large fiberglass bottle costumes and black rights, mean to resemble wild elk or similar in behavior). Tagline at the bottom is "Rainier is beerish on America."
November 22, 2025 at 4:41 PM
beerpuffery.bsky.social
Better Know a Beer Cap #77: Pike Brewing Co in Seattle, WA

Their classic brand design (I'm not sure if the new post-2021 branding ever made it onto a cap).

RIP the Pub & Museum.
Crown cap against white background. Cap is black with white text and red logo. Logo is a star with a stylized P, with hops and barley plants adorning it. Text reads "The Pike Brewing Co, Seattle."
December 7, 2025 at 9:12 PM
beerpuffery.bsky.social
More love to the Midwest during the snowstorm.

Better Know a Beer Cap #76: Bell's Winter White Ale, circa 2010s.
Crown cap against a white background. Cap is blue with a white snowflake pattern in the middle.
November 29, 2025 at 8:17 PM
beerpuffery.bsky.social
Sending love out to the Midwest this snowy day.

Stay Warm.
Shovel hard.
Defend your dibs.

(US Brewers Foundation, 1955)
Norman Rockwell-esque painted image of a family indoors on a snowy day. A man in the foreground is putting a log on an unseen fire, another man is serving glasses of beer to two women, and a third woman is waving out the window, where three friends/neighbors can be seen arriving on cross-country skis.
November 29, 2025 at 8:07 PM
Reposted by Historic Beer Ads
schellbrewer.bsky.social
Roughly 6 ounces of snow so far in New Ulm
November 29, 2025 at 7:57 PM
beerpuffery.bsky.social
Better Know a Beer Cap #75: Bayern Brewing in Missoula, MT.

One of the best treasures in the Treasure State.
Crown cap against a white background. Cap is white with a large green and black circular design. Around the edge it reads "Packaged with 60% returned bottles---Return, Refill, Rejoice." and a large green and white lion's head emblem in the middle. (I did not return the bottle)
November 22, 2025 at 4:44 PM
beerpuffery.bsky.social
Rainier is...beerish?

Rainier, c1972 (via Seattle MOHAI)
Magazine sized advertisement showing a mountain scene with a herd of "Rainiers" (men wearing large fiberglass bottle costumes and black rights, mean to resemble wild elk or similar in behavior). Tagline at the bottom is "Rainier is beerish on America."
November 22, 2025 at 4:41 PM
beerpuffery.bsky.social
Better Know a Beer Cap #74: Goose Island Experimental Ale

An ESB from around 2015. Not really sure what made it experimental, though.
Crown bottle cap against white background. Cap is Black with the Goose Island logo (a goose head facing right, with "Goose Island" written above and below it) in the center and a light blue ring around the edge. "Experimental Ale" and four six point stars are printed twice on the top and bottom of this ring.
November 21, 2025 at 3:26 PM
beerpuffery.bsky.social
It makes you so healthy!

Sanitätsbräu from the Bürgerliches Brauhaus Insterburg, 1912.
Animated beer poster ad from 1912, from the Bürgerliches Brauhaus in Insterburg, Germany. Features a cartoon man leaning against a large bottle of beer, saying (in a speech bubble) "so gesund macht unser" (ours makes you so healthy). The beer is called "Sanitätsbräu" (like "Medical brew"), a low alcohol, pasteurized brand.
November 21, 2025 at 3:05 PM
Reposted by Historic Beer Ads
brewedculture.org
Time to break this puppy out again.
November 21, 2025 at 12:48 AM
beerpuffery.bsky.social
1977: Schlitz paid James Coburn to crash an Oktoberfest event, order a Schlitz Light (...?), and turn it into a spaghetti western for some reason.

www.youtube.com/watch?v=z67j...
Schlitz Light 'Oktoberfest' Commercial (James Coburn, 1977)
YouTube video by Bionic Disco
www.youtube.com
November 15, 2025 at 7:36 PM
Reposted by Historic Beer Ads
boakandbailey.bsky.social
Relatable.
September 24, 2025 at 5:08 PM
beerpuffery.bsky.social
Better Know a Beer Cap #73: Warsteiner Oktoberfest

So far as I know, none of Munich's big six Oktoberfest brewers use a dedicated cap for (at least in the export market), so here's one that I'm sure *only* uses their Oktoberfest cap in the export market, since they'd probably be sued in Germany.
Crown cap against a white background. Top of the cap is gold, with "Warsteiner" in black block-type font. Beneath that is a blue and white checked pattern (following the Bavarian flag), and "Oktoberfest" written in a more modern font.
September 20, 2025 at 3:03 PM
beerpuffery.bsky.social
O zapft is! Oktoberfest begins today in Munich!

It's okay, I'm not there either.

(Löwenbräu, 1934)
1934 drawn poster for Löwenbräu's Oktoberfestzelt (beer tent). Shows the tent with a rounded facade, in brown and green, with the image of a matronly woman carrying six foaming beer steins. At the bottom reads "Auf zum Löwenbräu"
September 20, 2025 at 2:54 PM
Reposted by Historic Beer Ads
40yearsago.bsky.social
[July 12th, 1980] Budweiser advertisement from Billboard Magazine
September 18, 2025 at 11:01 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
I can see that! If only it had stopped there though...

Here's 1997.
1997 official Oktoberfest poster. Shows a king whose head is a mug of beer (the foam filling in for the crown). But it is all very crudely drawn and in bold solid colors, as though created in a rush in MS Paint.
September 14, 2025 at 4:32 PM
Reposted by Historic Beer Ads
beerpuffery.bsky.social
1995 is cursed.
Munich's 1995 Oktoberfest poster. The image is a very roughly drawn (or digitally edited) image of a woman in a dirndl rushing from right to left with two enormous beer glasses in her hands. Her dirndl skirt is rounded and puffed out as though by several petticoats. The simplicity (some might call it crudeness) of the drawing style can't be overstated. It's a step above stick figures, IMO.
September 13, 2025 at 8:44 PM
beerpuffery.bsky.social
1995 is cursed.
Munich's 1995 Oktoberfest poster. The image is a very roughly drawn (or digitally edited) image of a woman in a dirndl rushing from right to left with two enormous beer glasses in her hands. Her dirndl skirt is rounded and puffed out as though by several petticoats. The simplicity (some might call it crudeness) of the drawing style can't be overstated. It's a step above stick figures, IMO.
September 13, 2025 at 8:44 PM
beerpuffery.bsky.social
Better Know a Beer Cap #72: Samuel Adams Hopscape, a short-lived hoppy wheat seasonal from circa 2016-2017.

I suspect I was the only person in the country who actually enjoyed this beer. IIRC it flopped spectacularly and I'm not sure it ever seasonaled again.
Crown cap against a white background. The cap is a bright lime, almost neon green with a striped rim (dark blue outside with thin white and red stripes). In the center is Sam Adams' shield logo design and "Hopscape" written underneath it.
September 13, 2025 at 3:30 PM
beerpuffery.bsky.social
Rolling Rock sign along the highway in Gary, Indiana, 1969. I could have zoomed in, but the background context here really adds something.

Via University of Illinois-Chicago.
Outdoors photo of a billboard along a highway, possibly I-90 or I-94, in Gary, Indiana, 1969. The billboard is for Rolling Rock Beer, depicting a snowy mountain stream with the tagline "brewed from mountain spring water." Along the horizon is an array of smokestacks, industrial buildings, and haze to match.
September 13, 2025 at 3:15 PM