Brian Chappell
@brianchappell.com
- Ex-Agency Owner
- Product, Search, APIs, Data, Rank, Convert
Empowering Consultant Growth and Collaboration at Consultdex.com
- Product, Search, APIs, Data, Rank, Convert
Empowering Consultant Growth and Collaboration at Consultdex.com
Pinned
Brian Chappell
@brianchappell.com
· Nov 15
Analyzing Two Eras of Social Media: How Blue Sky Compares to Twitter’s Beginnings - Brian Chappell
Back in 2008, the internet marketing landscape was in a unique state of growth, where blogs flourished as vibrant hubs for engagement. Twitter had just started making waves, breaking through as a soci...
www.brianchappell.com
Back in 2008, Twitter transformed professional networking for me. Now, with Bluesky emerging, I’ve explored how engagement has shifted from a list I launched on Marketing Pilgrim 16 years ago. A recurring theme is that what’s old is new again. www.brianchappell.com/twitter-blue...
That touch from Pulisic was unbelievable.
September 28, 2025 at 6:52 PM
That touch from Pulisic was unbelievable.
how to report in the modern age
i join many listservs, mailing lists, PR newswires, political whatevers, capture them in my inbox, then use search to report many different articles i write. it's incredibly useful to not delete these things because i can then do things like analyze how political messaging changes over time etc
July 16, 2025 at 11:15 PM
how to report in the modern age
Great old growth forest near the Wake Med soccer complex in Cary, NC right after a downpour
July 7, 2025 at 8:26 PM
Great old growth forest near the Wake Med soccer complex in Cary, NC right after a downpour
It's a real shame there's no rule forcing big networks to have to provide an API for contact info. Just think about the startup you could build with your favorite LLM if you didn't have to worry about finding an audience. All your audince are belong to FB. Free it for the next round of innovation.
July 2, 2025 at 2:56 PM
It's a real shame there's no rule forcing big networks to have to provide an API for contact info. Just think about the startup you could build with your favorite LLM if you didn't have to worry about finding an audience. All your audince are belong to FB. Free it for the next round of innovation.
Reposted by Brian Chappell
I've used @yoast.com for well over a decade, and it continues to play a critical role in how I technically optimize my sites for search engines. While I don't use or need all of its features, it still provides the ones I need most.
coywolf.com/guides/yoast...
#SEO #WordPress
coywolf.com/guides/yoast...
#SEO #WordPress
Yoast SEO is a crucial plugin for WordPress: here's how I utilize it
I've used Yoast SEO for well over a decade, and it continues to play a critical role in how I technically optimize my sites for search engines. While I don't use or need all of its features, it still ...
coywolf.com
June 22, 2025 at 5:56 PM
I've used @yoast.com for well over a decade, and it continues to play a critical role in how I technically optimize my sites for search engines. While I don't use or need all of its features, it still provides the ones I need most.
coywolf.com/guides/yoast...
#SEO #WordPress
coywolf.com/guides/yoast...
#SEO #WordPress
#n8n Want to improve your n8ns and need ideas? Pass example nodes to a reasoning model (used as context) then autogenerate n8n workflows based off that context for about 35 cents a run using Opus 4 in this case. h/t to Nate Herks recent video and this example input: docs.google.com/document/d/1...
June 18, 2025 at 7:03 PM
#n8n Want to improve your n8ns and need ideas? Pass example nodes to a reasoning model (used as context) then autogenerate n8n workflows based off that context for about 35 cents a run using Opus 4 in this case. h/t to Nate Herks recent video and this example input: docs.google.com/document/d/1...
Reposted by Brian Chappell
Multiple customers have reported big traffic drops from Pinterest in the last few weeks, but it sounds like it's something with Pinterest as we've had confirmation that other analytics tools are showing a similar drop in traffic.
June 16, 2025 at 4:54 PM
Multiple customers have reported big traffic drops from Pinterest in the last few weeks, but it sounds like it's something with Pinterest as we've had confirmation that other analytics tools are showing a similar drop in traffic.
"I'm very confident that the way pages look on the internet is not how our pages are gonna look a year from now," - Dotdash Meredith CEO Neil Vogel via www.therebooting.com/negoogle-zer...
May 27, 2025 at 5:19 PM
"I'm very confident that the way pages look on the internet is not how our pages are gonna look a year from now," - Dotdash Meredith CEO Neil Vogel via www.therebooting.com/negoogle-zer...
Reposted by Brian Chappell
Fresh doc dump from DOJ v Google: courtroom slides reconfirmed the trifecta running Search: PageRank, Navboost, RankEmbed, even the mysterious Q*. Turns out it still runs on 100+ handbuilt signals, blended with ml.
www.searchengineworld.com/fresh-doc-du...
#SEO #Google
www.searchengineworld.com/fresh-doc-du...
#SEO #Google
Fresh Doc Dump: PageRank, Navboost, and RankEmbed: DOJ Papers Outline Google’s Stack
Google’s own court-filed slide deck just spilled more tea on Navboost, and the details punch a few holes in years of SEO guesswork. The newly released trove goes further, mapping more than 100 raw si...
www.searchengineworld.com
May 12, 2025 at 5:05 PM
Fresh doc dump from DOJ v Google: courtroom slides reconfirmed the trifecta running Search: PageRank, Navboost, RankEmbed, even the mysterious Q*. Turns out it still runs on 100+ handbuilt signals, blended with ml.
www.searchengineworld.com/fresh-doc-du...
#SEO #Google
www.searchengineworld.com/fresh-doc-du...
#SEO #Google
Reposted by Brian Chappell
Chrome has to be worth a lot more than $50B since Chrome data is used in Google search relevance ranking. With data on every website, dwell, scroll, hover, and click, you know what everyone in the world finds useful and interesting. Owning Chrome would let someone build a better Google.
April 24, 2025 at 2:15 PM
Chrome has to be worth a lot more than $50B since Chrome data is used in Google search relevance ranking. With data on every website, dwell, scroll, hover, and click, you know what everyone in the world finds useful and interesting. Owning Chrome would let someone build a better Google.
someone is going to crush their OKR next quarter
YouTube says Shorts views will now be counted each time a video starts to play or replay, rather than only after being watched for a certain number of seconds (Aisha Malik/TechCrunch)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
March 26, 2025 at 8:09 PM
someone is going to crush their OKR next quarter
Bolt + n8n + supabase
Berlin-based workflow automation startup n8n raised a €55M Series B, sources say on a valuation of ~€250M, and says it has 3K+ enterprise customers (Ingrid Lunden/TechCrunch)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
March 24, 2025 at 9:23 PM
Bolt + n8n + supabase
Interesting new tool from @dixonjones.bsky.social waikay.io - appears to help track AI perception of entities.
March 24, 2025 at 3:55 PM
Interesting new tool from @dixonjones.bsky.social waikay.io - appears to help track AI perception of entities.
Reposted by Brian Chappell
AI search engines are wrong 60% of the time (with Google's Gemini being the absolute worst) www.cjr.org/tow_center/w...
March 13, 2025 at 4:05 PM
AI search engines are wrong 60% of the time (with Google's Gemini being the absolute worst) www.cjr.org/tow_center/w...
thanks bolt
Sources: Supabase, which bills itself as an open-source alternative to Google's Firebase, is raising $100M+ in a round led by Accel, valuing the company at ~$2B (Bloomberg)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
March 12, 2025 at 9:58 PM
thanks bolt
Reposted by Brian Chappell
I've been tracking this split for many, many years as Google leeches user, publisher and advertiser data then combines it with O&O inventory. This is getting absurd considering multiple antitrust trials against Google. Now it's eating the web.
February 21, 2025 at 9:38 PM
I've been tracking this split for many, many years as Google leeches user, publisher and advertiser data then combines it with O&O inventory. This is getting absurd considering multiple antitrust trials against Google. Now it's eating the web.
I've theorized that my dog can smell my stress. What appeared as her unease might actually be her effort to comfort me. Wild.
February 10, 2025 at 3:23 PM
I've theorized that my dog can smell my stress. What appeared as her unease might actually be her effort to comfort me. Wild.
nice write up here on using vector embeddings to assist with internal linking at scale moz.com/blog/interna... via Everett Sizemore
January 29, 2025 at 8:36 PM
nice write up here on using vector embeddings to assist with internal linking at scale moz.com/blog/interna... via Everett Sizemore
and visual LLM feedback loops are out in the wild now.
i have to imagine software providers will now try to sell a variant of this that specializes in their software (salesforce etc)
i have to imagine software providers will now try to sell a variant of this that specializes in their software (salesforce etc)
I'm never waiting for an answer in Google analytics again!!
I've done this 3 more times and it was awesome each time!
Also tested this in HubSpot it was decent.
I've done this 3 more times and it was awesome each time!
Also tested this in HubSpot it was decent.
I JUST used the New Google Gemini 2.0 Real-time to coach me through a Google Analytics 4 problem, things are changing!!
Sorry for the width
youtu.be/gjJWLryLWYw
Sorry for the width
youtu.be/gjJWLryLWYw
December 18, 2024 at 2:35 PM
and visual LLM feedback loops are out in the wild now.
i have to imagine software providers will now try to sell a variant of this that specializes in their software (salesforce etc)
i have to imagine software providers will now try to sell a variant of this that specializes in their software (salesforce etc)
Reposted by Brian Chappell
"2025 will amplify an existing trend: the growing divide between online spaces that invest in moderation and those that don’t," Scott Lamb writes.
Readers will seek out well-moderated spaces
"There are good comments sections online, but they're never an accident."
buff.ly
December 12, 2024 at 10:45 PM
"2025 will amplify an existing trend: the growing divide between online spaces that invest in moderation and those that don’t," Scott Lamb writes.
Sora + Teams user fun... community.openai.com/t/sora-credi...
Sora Credits for ChatGPT Team Subscriptions - Plans?
Can anyone can speak to any plans for Sora credits to be provided to Team subscription tier accounts? In the past, semantically, “Team” has been lumped in with “Plus” subscriptions when it came to fe...
community.openai.com
December 11, 2024 at 9:07 PM
Sora + Teams user fun... community.openai.com/t/sora-credi...
Reposted by Brian Chappell
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.
November 26, 2024 at 6:19 PM
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.