Broxten Davis
@broxten.bsky.social
Analyst, Paid Search at Publicis Collective
Passionate about growth and advertising
Passionate about growth and advertising
The BroxtenDigital Show has officially launched! This podcast will aim to help young marketers and students navigate and achieve big in the world of advertising and marketing.
More to come soon! 👀
www.youtube.com/playlist?lis...
open.spotify.com/show/0w9wJqt...
More to come soon! 👀
www.youtube.com/playlist?lis...
open.spotify.com/show/0w9wJqt...
February 10, 2026 at 10:43 AM
The BroxtenDigital Show has officially launched! This podcast will aim to help young marketers and students navigate and achieve big in the world of advertising and marketing.
More to come soon! 👀
www.youtube.com/playlist?lis...
open.spotify.com/show/0w9wJqt...
More to come soon! 👀
www.youtube.com/playlist?lis...
open.spotify.com/show/0w9wJqt...
To the Class of 2026: The clock just started ticking. ⏰ February is when the smart candidates start filling the pipeline. If you wait until after Spring Break, you are competing with the procrastinators. Get your "No's" out of the way now so you can find your "Yes" early. 3-step attack plan below!
February 9, 2026 at 11:04 PM
To the Class of 2026: The clock just started ticking. ⏰ February is when the smart candidates start filling the pipeline. If you wait until after Spring Break, you are competing with the procrastinators. Get your "No's" out of the way now so you can find your "Yes" early. 3-step attack plan below!
Super Bowl week is here. 🏆 As marketers, we critique these spots like film scholars, but I'm curious what the actual consumers think. Which brand do you think is going to actually move product this year? My money is on whoever makes the audience feel smart rather than just entertained. #SuperBowl60
February 7, 2026 at 6:14 PM
Super Bowl week is here. 🏆 As marketers, we critique these spots like film scholars, but I'm curious what the actual consumers think. Which brand do you think is going to actually move product this year? My money is on whoever makes the audience feel smart rather than just entertained. #SuperBowl60
The reported numbers for ChatGPT's ad beta are wild: $200k min spend, $60 CPM. For context, that is significantly higher than Meta or Google. It signals that Search isn't just about keywords anymore; it's about context. Check out the infographic below for more!
February 6, 2026 at 11:06 PM
The reported numbers for ChatGPT's ad beta are wild: $200k min spend, $60 CPM. For context, that is significantly higher than Meta or Google. It signals that Search isn't just about keywords anymore; it's about context. Check out the infographic below for more!
Friday’s MSU/Michigan game was a heartbreak, but let's analyze it. 📉 We dug a hole, climbed out of it, and then ran out of gas. It’s a classic resource management lesson. You can't spend 100% of your energy just getting back to baseline and expect to have enough left to close. We need better starts.
February 6, 2026 at 1:26 AM
Friday’s MSU/Michigan game was a heartbreak, but let's analyze it. 📉 We dug a hole, climbed out of it, and then ran out of gas. It’s a classic resource management lesson. You can't spend 100% of your energy just getting back to baseline and expect to have enough left to close. We need better starts.
Another incredible night with the AdVance cohort, this time at MVP Collaborative. The sheer scale of their facility (studio, auditorium, etc.) really drives home the importance of experiential marketing. In a digital world, the agencies that can build physical experiences are going to win big.
February 5, 2026 at 2:20 AM
Another incredible night with the AdVance cohort, this time at MVP Collaborative. The sheer scale of their facility (studio, auditorium, etc.) really drives home the importance of experiential marketing. In a digital world, the agencies that can build physical experiences are going to win big.
I'm reading a lot about "Agentic Commerce" this week. The idea that by 2030, a huge chunk of purchases will be made by AI agents, not humans. This fundamentally changes branding. We spend billions trying to influence human emotion, but how do you influence an algorithm that just wants the best specs
February 4, 2026 at 12:26 AM
I'm reading a lot about "Agentic Commerce" this week. The idea that by 2030, a huge chunk of purchases will be made by AI agents, not humans. This fundamentally changes branding. We spend billions trying to influence human emotion, but how do you influence an algorithm that just wants the best specs
Reflecting on an awesome first couple of weeks with the AdVance program. We toured the Vibe Credit Union HQ and the Ally Detroit Center. The contrast between the modern fintech vibe and the historic Detroit architecture at Ally was cool to see. Detroit's ad community is unrivaled
February 2, 2026 at 11:04 PM
Reflecting on an awesome first couple of weeks with the AdVance program. We toured the Vibe Credit Union HQ and the Ally Detroit Center. The contrast between the modern fintech vibe and the historic Detroit architecture at Ally was cool to see. Detroit's ad community is unrivaled
Unpopular opinion: The job hunt is a data project. 📉 If you aren't tracking your applications in a spreadsheet, you are flying blind. You need to know your Apply-to-Interview ratio. Once you know that number, the rejection emails don't hurt as much—they just become data points on the way to a Yes
January 31, 2026 at 6:14 PM
Unpopular opinion: The job hunt is a data project. 📉 If you aren't tracking your applications in a spreadsheet, you are flying blind. You need to know your Apply-to-Interview ratio. Once you know that number, the rejection emails don't hurt as much—they just become data points on the way to a Yes
The 2026 Winter Olympics ad inventory is 100% sold out. 🥇 It’s impressive to see how NBCU packaged this with the Super Bowl for Legendary February. For all the talk of TV dying, brands just dropped billions to be on linear TV next month. The scarcity principle is still alive and well in media buying
January 30, 2026 at 11:06 PM
The 2026 Winter Olympics ad inventory is 100% sold out. 🥇 It’s impressive to see how NBCU packaged this with the Super Bowl for Legendary February. For all the talk of TV dying, brands just dropped billions to be on linear TV next month. The scarcity principle is still alive and well in media buying
Have you seen the new "Streaming Ads" on TikTok? It allows users to subscribe to streaming services (Disney+, etc.) directly through the ad interface. This is a massive shift. TikTok is essentially becoming the new "Cable Bundle" sales floor. Performance media just got a new heavy hitter.
January 30, 2026 at 1:26 AM
Have you seen the new "Streaming Ads" on TikTok? It allows users to subscribe to streaming services (Disney+, etc.) directly through the ad interface. This is a massive shift. TikTok is essentially becoming the new "Cable Bundle" sales floor. Performance media just got a new heavy hitter.
It is officially Application Season. My advice to seniors: Stop trying to write the perfect cover letter for one job and start applying to ten. The post-grad job market is a numbers game. You need volume to find the opportunity. Apply, track, repeat. Strategy comes from the data you gather.
January 29, 2026 at 2:20 AM
It is officially Application Season. My advice to seniors: Stop trying to write the perfect cover letter for one job and start applying to ten. The post-grad job market is a numbers game. You need volume to find the opportunity. Apply, track, repeat. Strategy comes from the data you gather.
Amazon is crushing the Fallout Season 2 marketing. That countdown timer on the website is driving fans crazy (in a good way). By hinting at a game remaster during the show's finale window, they are keeping the IP relevant across two different mediums simultaneously. Brilliant ecosystem play.
January 28, 2026 at 12:26 AM
Amazon is crushing the Fallout Season 2 marketing. That countdown timer on the website is driving fans crazy (in a good way). By hinting at a game remaster during the show's finale window, they are keeping the IP relevant across two different mediums simultaneously. Brilliant ecosystem play.
We are seeing the first wave of Super Bowl teasers (Pringles, Budweiser). It’s exciting, but I keep thinking back to Rocket’s "Country Roads" spot last year. That was the gold standard of "Participatory Advertising." It united the audience rather than just talking at them. High bar to clear for 2026
January 26, 2026 at 11:04 PM
We are seeing the first wave of Super Bowl teasers (Pringles, Budweiser). It’s exciting, but I keep thinking back to Rocket’s "Country Roads" spot last year. That was the gold standard of "Participatory Advertising." It united the audience rather than just talking at them. High bar to clear for 2026
I'm testing the new "Personal Intelligence" beta in Gemini. It connects to your Google ecosystem (Drive, Gmail, etc.). The implication for agency workflows is massive. Being able to query your own data ("What was the budget in that Q3 email?") changes the speed of information retrieval entirely. #AI
January 24, 2026 at 6:14 PM
I'm testing the new "Personal Intelligence" beta in Gemini. It connects to your Google ecosystem (Drive, Gmail, etc.). The implication for agency workflows is massive. Being able to query your own data ("What was the budget in that Q3 email?") changes the speed of information retrieval entirely. #AI
It is officially "Application Season" for my graduating seniors. 🎓 My advice: Do not wait until May. The most aggressive candidates are networking now. If you want to land that agency role, you need to be top-of-mind before the deluge of resumes hits in March. Start connecting today. #JobSearch
January 23, 2026 at 11:06 PM
It is officially "Application Season" for my graduating seniors. 🎓 My advice: Do not wait until May. The most aggressive candidates are networking now. If you want to land that agency role, you need to be top-of-mind before the deluge of resumes hits in March. Start connecting today. #JobSearch
The Indiana Hoosiers are National Champions. Let’s look at the marketing lesson here: They didn't let their "Basketball School" label define their ceiling. They built a winning product on the field and let the momentum rebrand the university for them. Brand perception follows performance. #SportsBiz
January 23, 2026 at 1:26 AM
The Indiana Hoosiers are National Champions. Let’s look at the marketing lesson here: They didn't let their "Basketball School" label define their ceiling. They built a winning product on the field and let the momentum rebrand the university for them. Brand perception follows performance. #SportsBiz
Tonight's AdVance session is at the Ally Detroit Center. 🏙️ There is something about walking into a building with this much architectural history (shoutout to the neo-gothic spires) that sets the tone for big thinking. Really looking forward to seeing how Ally’s team approaches internal culture.
January 22, 2026 at 2:20 AM
Tonight's AdVance session is at the Ally Detroit Center. 🏙️ There is something about walking into a building with this much architectural history (shoutout to the neo-gothic spires) that sets the tone for big thinking. Really looking forward to seeing how Ally’s team approaches internal culture.
The UFC on Paramount+ era starts Jan 24. 🥋 From a business standpoint, I'm watching the "churn reduction" strategy. By putting big fights like Harrison/Nunes behind a sub wall rather than a PPV paywall, they are betting on long-term retention over short-term cash. Smart play. #SportsBiz
January 19, 2026 at 11:04 PM
The UFC on Paramount+ era starts Jan 24. 🥋 From a business standpoint, I'm watching the "churn reduction" strategy. By putting big fights like Harrison/Nunes behind a sub wall rather than a PPV paywall, they are betting on long-term retention over short-term cash. Smart play. #SportsBiz
The buzzword of 2026 is Agentic. We are seeing tools that don't just "chat" but actually do. I expect the big agencies to roll out AI agents that handle the boring bits of performance media (bid adjustments, reporting). If you're a junior, learn to manage the agents, not just the ads.
January 17, 2026 at 6:14 PM
The buzzword of 2026 is Agentic. We are seeing tools that don't just "chat" but actually do. I expect the big agencies to roll out AI agents that handle the boring bits of performance media (bid adjustments, reporting). If you're a junior, learn to manage the agents, not just the ads.
To my fellow young pros: Stop worrying about high-level strategy and start learning where the buttons are. 🛑 If you can technically navigate Google Ads or TikTok Business Center on Day 1, you are instantly hireable. YouTube is free university. Build a campaign, track the data, get the job.
January 16, 2026 at 11:06 PM
To my fellow young pros: Stop worrying about high-level strategy and start learning where the buttons are. 🛑 If you can technically navigate Google Ads or TikTok Business Center on Day 1, you are instantly hireable. YouTube is free university. Build a campaign, track the data, get the job.
Did you see the LEGO "Trench Run" on the Sphere? 🤯 They used the new Smart Play tech to let people fly an X-Wing on the Exosphere. It’s brilliant because it solves the "digital vs. physical" toy debate by saying, "why not both?" This is the future of interactive OOH. #BrandStrategy
January 16, 2026 at 1:26 AM
Did you see the LEGO "Trench Run" on the Sphere? 🤯 They used the new Smart Play tech to let people fly an X-Wing on the Exosphere. It’s brilliant because it solves the "digital vs. physical" toy debate by saying, "why not both?" This is the future of interactive OOH. #BrandStrategy
I am incredibly honored to join the 2026 AdVance program with Adcraft Detroit. 🏙️ Getting access to the minds at places like WXYZ, Vibe Credit Union, and Ally Detroit is a dream. For a marketing nerd like me, this is better than front-row seats to a concert. Let's get to work!
January 15, 2026 at 2:20 AM
I am incredibly honored to join the 2026 AdVance program with Adcraft Detroit. 🏙️ Getting access to the minds at places like WXYZ, Vibe Credit Union, and Ally Detroit is a dream. For a marketing nerd like me, this is better than front-row seats to a concert. Let's get to work!
Ending #CES2026 with one clear thought: The era of "AI Magic" is over; the era of "AI Governance" is here. Brands are terrified of compliance, so the winning marketers this year will be the ones who can build safe, verified workflows. Creativity is still king, but control is the new queen.
January 14, 2026 at 12:26 AM
Ending #CES2026 with one clear thought: The era of "AI Magic" is over; the era of "AI Governance" is here. Brands are terrified of compliance, so the winning marketers this year will be the ones who can build safe, verified workflows. Creativity is still king, but control is the new queen.
We are seeing a massive shift in 2026 budgets toward micro-influencers. Brands are realizing that 100 passionate fans are worth more than 10,000 passive followers. If you are building a brand this year, go deep into niches, not wide into generalities. #Marketing #CreatorEconomy
January 12, 2026 at 11:04 PM
We are seeing a massive shift in 2026 budgets toward micro-influencers. Brands are realizing that 100 passionate fans are worth more than 10,000 passive followers. If you are building a brand this year, go deep into niches, not wide into generalities. #Marketing #CreatorEconomy