Broxten Davis
@broxten.bsky.social
Analyst, Paid Search at Publicis Collective
Passionate about growth and advertising
Passionate about growth and advertising
Blink and you missed it. The holiday ad season is officially in the rearview. It’s a good reminder that our industry moves at breakneck speed. The campaigns you admired last month are already case studies. Time to focus on Q1 execution. #Advertising #AgencyLife
January 10, 2026 at 6:14 PM
Blink and you missed it. The holiday ad season is officially in the rearview. It’s a good reminder that our industry moves at breakneck speed. The campaigns you admired last month are already case studies. Time to focus on Q1 execution. #Advertising #AgencyLife
UFC 324 is the first big test of the TKO/Paramount partnership. From a marketing lens, look at the cross-pollination. Using the CBS NFL audience to funnel viewers into the Octagon is a textbook example of leveraging ecosystem synergy. The Analytical Fan in me is loving this rollout. #UFC
January 9, 2026 at 11:06 PM
UFC 324 is the first big test of the TKO/Paramount partnership. From a marketing lens, look at the cross-pollination. Using the CBS NFL audience to funnel viewers into the Octagon is a textbook example of leveraging ecosystem synergy. The Analytical Fan in me is loving this rollout. #UFC
2025 was the year of AI implementation. 2026 will be the year of "Human Verification." Service businesses that offer authentic, non-AI community management or in-person retreat planning will see a massive premium. We are craving what the bots can't fake. #2026Trends #BusinessStrategy
January 9, 2026 at 1:26 AM
2025 was the year of AI implementation. 2026 will be the year of "Human Verification." Service businesses that offer authentic, non-AI community management or in-person retreat planning will see a massive premium. We are craving what the bots can't fake. #2026Trends #BusinessStrategy
Quick check-in: How are those 2026 career goals holding up? Statistically, most folks drop off around Jan 12th. If you’re still executing on your plan today, you are already outperforming the majority. Consistency is the only hack that works.
January 8, 2026 at 2:20 AM
Quick check-in: How are those 2026 career goals holding up? Statistically, most folks drop off around Jan 12th. If you’re still executing on your plan today, you are already outperforming the majority. Consistency is the only hack that works.
CES 2026 starts this week. My advice to marketers: Look for the friction points that tech is trying to solve. Every new gadget is an answer to a consumer problem. Identify the problem, and you identify where your brand can be useful. #CES2026 #ConsumerInsights
January 7, 2026 at 12:26 AM
CES 2026 starts this week. My advice to marketers: Look for the friction points that tech is trying to solve. Every new gadget is an answer to a consumer problem. Identify the problem, and you identify where your brand can be useful. #CES2026 #ConsumerInsights
We spend 8+ hours a day in chairs staring at screens, implement these three easy steps to feel and perform better:
Walk during internal calls.
Prioritize sleep over late-night edits.
150 situps throughout the day (sets of 10)
Your health is your wealth. Protect the asset. #AgencyLife #Wellness
Walk during internal calls.
Prioritize sleep over late-night edits.
150 situps throughout the day (sets of 10)
Your health is your wealth. Protect the asset. #AgencyLife #Wellness
January 5, 2026 at 11:04 PM
We spend 8+ hours a day in chairs staring at screens, implement these three easy steps to feel and perform better:
Walk during internal calls.
Prioritize sleep over late-night edits.
150 situps throughout the day (sets of 10)
Your health is your wealth. Protect the asset. #AgencyLife #Wellness
Walk during internal calls.
Prioritize sleep over late-night edits.
150 situps throughout the day (sets of 10)
Your health is your wealth. Protect the asset. #AgencyLife #Wellness
Publicis Groupe winning a portion of the Kenvue business is another indicator of where the industry is heading. 📈
The "holding company" model works when it's integrated properly. Big wins like this show that clients want streamlined, powerful partners. The dominance continues. #PowerOfOne
The "holding company" model works when it's integrated properly. Big wins like this show that clients want streamlined, powerful partners. The dominance continues. #PowerOfOne
January 3, 2026 at 6:14 PM
Publicis Groupe winning a portion of the Kenvue business is another indicator of where the industry is heading. 📈
The "holding company" model works when it's integrated properly. Big wins like this show that clients want streamlined, powerful partners. The dominance continues. #PowerOfOne
The "holding company" model works when it's integrated properly. Big wins like this show that clients want streamlined, powerful partners. The dominance continues. #PowerOfOne
Overwhelmed and want to 5x your productivity? I can't recommend Gemini enough for young advertising pros. 🚀
I've used it all 2025 as a research assistant and drafting partner, and it's been a game-changer. It frees up your brain to focus on the high-level strategy rather than the grunt work.
I've used it all 2025 as a research assistant and drafting partner, and it's been a game-changer. It frees up your brain to focus on the high-level strategy rather than the grunt work.
January 2, 2026 at 11:06 PM
Overwhelmed and want to 5x your productivity? I can't recommend Gemini enough for young advertising pros. 🚀
I've used it all 2025 as a research assistant and drafting partner, and it's been a game-changer. It frees up your brain to focus on the high-level strategy rather than the grunt work.
I've used it all 2025 as a research assistant and drafting partner, and it's been a game-changer. It frees up your brain to focus on the high-level strategy rather than the grunt work.
Reading through AdWeek's coverage of Google's latest case for AI-generated ads. The takeaway is clear: 2026 will be the year AI creative goes from novelty to necessity for major brands. We are entering an era where the strategist is also the curator. #MarketingNews #AdAge
January 2, 2026 at 1:26 AM
Reading through AdWeek's coverage of Google's latest case for AI-generated ads. The takeaway is clear: 2026 will be the year AI creative goes from novelty to necessity for major brands. We are entering an era where the strategist is also the curator. #MarketingNews #AdAge
Prediction: The "AI Visibility Wrapper" bubble pops in 2026. 🫧
We saw a gold rush in the last 18 months, but companies are realizing they can build these systems internally. Why pay for a middleman when you can own the data and the model? In-housing is the trend to watch. #AdTech #AI
We saw a gold rush in the last 18 months, but companies are realizing they can build these systems internally. Why pay for a middleman when you can own the data and the model? In-housing is the trend to watch. #AdTech #AI
January 1, 2026 at 2:20 AM
Don't let the hustle culture fool you. Taking time off during the holidays to reset is the most productive thing you can do for your career. I'm using this time to get into some warm weather and build my roadmap for 2026. A clear mind builds better strategy than a busy one. 🧠
December 31, 2025 at 12:26 AM
Don't let the hustle culture fool you. Taking time off during the holidays to reset is the most productive thing you can do for your career. I'm using this time to get into some warm weather and build my roadmap for 2026. A clear mind builds better strategy than a busy one. 🧠
In 2026, AI proficiency will separate the leaders from the laggards. We’re shifting toward true Agentic AI where systems plan and optimize autonomously. If you don't have an action plan to stay in the loop, you're already behind. Start with a weekly AI news audit. 🤖💡 #AI #MarketingStrategy
December 29, 2025 at 11:04 PM
In 2026, AI proficiency will separate the leaders from the laggards. We’re shifting toward true Agentic AI where systems plan and optimize autonomously. If you don't have an action plan to stay in the loop, you're already behind. Start with a weekly AI news audit. 🤖💡 #AI #MarketingStrategy
Students & young pros: The holiday break is the perfect "training camp." Spend a few hours on Google AI Studio or mastering data storytelling in GA4. Bringing these fresh skills into 2026 makes you an immediate asset to any agency team. Which platforms are on your list? 💻 #CareerTips
December 27, 2025 at 6:14 PM
Students & young pros: The holiday break is the perfect "training camp." Spend a few hours on Google AI Studio or mastering data storytelling in GA4. Bringing these fresh skills into 2026 makes you an immediate asset to any agency team. Which platforms are on your list? 💻 #CareerTips
I’ve set a major milestone for 2026: buying my first home within a year of graduating. 🏠 I'm doing this using only the income I’ve generated since starting my career. It takes the same discipline we use in ad-buying: patience, data-tracking, and aggressive saving. Who else is goal-setting? 📈 #GenZ
December 26, 2025 at 11:06 PM
I’ve set a major milestone for 2026: buying my first home within a year of graduating. 🏠 I'm doing this using only the income I’ve generated since starting my career. It takes the same discipline we use in ad-buying: patience, data-tracking, and aggressive saving. Who else is goal-setting? 📈 #GenZ
Merry Christmas to my network! 🎁 Your support this year has been amazing. In 2026, I’m doubling down on high-value content for young marketers and MSU grads. Expect more deep dives and career strategy. Let’s win the new year together! 🤝 #Networking
December 26, 2025 at 1:26 AM
Merry Christmas to my network! 🎁 Your support this year has been amazing. In 2026, I’m doubling down on high-value content for young marketers and MSU grads. Expect more deep dives and career strategy. Let’s win the new year together! 🤝 #Networking
Closing 2025 has been a shining example of adaptability. With 31% of holiday shopping happening after Cyber Monday, the "lead-out" phase is more critical than ever. What was the most chaotic part of your year-end wrap-up? For me, it was the shift toward AI-referred traffic. 📉 #Advertising
December 25, 2025 at 2:20 AM
Closing 2025 has been a shining example of adaptability. With 31% of holiday shopping happening after Cyber Monday, the "lead-out" phase is more critical than ever. What was the most chaotic part of your year-end wrap-up? For me, it was the shift toward AI-referred traffic. 📉 #Advertising
The last few days before the holiday break are always a "hurry up and wait" scenario. We’re finalizing 2026 roadmaps while managing the Q4 spending surge. It’s chaotic, but seeing the data trends for the new year early is a huge competitive advantage. Prepare now, relax later. 🎄📊 #AdTech #Marketing
December 24, 2025 at 12:26 AM
The last few days before the holiday break are always a "hurry up and wait" scenario. We’re finalizing 2026 roadmaps while managing the Q4 spending surge. It’s chaotic, but seeing the data trends for the new year early is a huge competitive advantage. Prepare now, relax later. 🎄📊 #AdTech #Marketing
No UFC until Jan 24 (UFC 324) is a bold scheduling move. In a content-first economy, going dark for 5 weeks is risky. Watch for the UFC to lean heavily on rivalry content on social to keep the algorithm fed. It’s a lesson for brands: even when your product is off-shelf, your brand voice must stay on
December 22, 2025 at 11:04 PM
No UFC until Jan 24 (UFC 324) is a bold scheduling move. In a content-first economy, going dark for 5 weeks is risky. Watch for the UFC to lean heavily on rivalry content on social to keep the algorithm fed. It’s a lesson for brands: even when your product is off-shelf, your brand voice must stay on
Curious how the ad industry is handling the break this year. I feel like burnout was high in 2025, so I’m hoping everyone is taking a genuine disconnect. I’ll be catching up on sleep and football. How are you spending the downtime? #AgencyLife
December 20, 2025 at 6:14 PM
Curious how the ad industry is handling the break this year. I feel like burnout was high in 2025, so I’m hoping everyone is taking a genuine disconnect. I’ll be catching up on sleep and football. How are you spending the downtime? #AgencyLife
We all have that one project in the drafts folder. The blog, the agency concept, the freelance portfolio. The New Year is the perfect psychological trigger to break the inertia. Don't wait for it to be perfect. Launch it messy in Jan 2026 and refine it by March.
December 19, 2025 at 11:06 PM
We all have that one project in the drafts folder. The blog, the agency concept, the freelance portfolio. The New Year is the perfect psychological trigger to break the inertia. Don't wait for it to be perfect. Launch it messy in Jan 2026 and refine it by March.
I want to make this feed more valuable for the MSU students and young pros out there in 2026. I’m torn between doubling down on Job Hunt/Resume tips or shifting into Campaign Analysis, where we break down why ads work. Reply with what helps you more right now. #AdSky
December 19, 2025 at 1:26 AM
I want to make this feed more valuable for the MSU students and young pros out there in 2026. I’m torn between doubling down on Job Hunt/Resume tips or shifting into Campaign Analysis, where we break down why ads work. Reply with what helps you more right now. #AdSky
I’m doing my annual "Skills Audit" this week. Looking back at 2025, I realized I spent too much time on execution and not enough on strategy. For anyone early in their marketing career: make sure you aren't just getting better at the tools, but getting better at the thinking behind them.
December 18, 2025 at 2:20 AM
I’m doing my annual "Skills Audit" this week. Looking back at 2025, I realized I spent too much time on execution and not enough on strategy. For anyone early in their marketing career: make sure you aren't just getting better at the tools, but getting better at the thinking behind them.
This week is the "fourth quarter" of the corporate year. The goal isn't always to score more points; sometimes it's to run out the clock without getting injured. Finalize the reports, schedule the 'Welcome Back' posts, and clear the cache. Walk into 2026 with a clean desk and a clear head.
December 17, 2025 at 12:26 AM
This week is the "fourth quarter" of the corporate year. The goal isn't always to score more points; sometimes it's to run out the clock without getting injured. Finalize the reports, schedule the 'Welcome Back' posts, and clear the cache. Walk into 2026 with a clean desk and a clear head.
With OpenAI confirming the ad model for 2026, we need to talk about "Ethical Placement." If I ask ChatGPT for mental health advice, should I be served a BetterHelp ad? The line between "helpful context" and "dystopian manipulation" is about to get very blurry. Marketers need to tread carefully here.
December 13, 2025 at 6:14 PM
With OpenAI confirming the ad model for 2026, we need to talk about "Ethical Placement." If I ask ChatGPT for mental health advice, should I be served a BetterHelp ad? The line between "helpful context" and "dystopian manipulation" is about to get very blurry. Marketers need to tread carefully here.
The consolidation of Omnicom and IPG is a massive blow to agency culture. Losing distinct identities like FCB or MullenLowe to "efficiency" is tragic. If you were caught up in the RIFs this week, know that the market still values specialists. The holding company model is brutal. Keep grinding.
December 12, 2025 at 11:06 PM
The consolidation of Omnicom and IPG is a massive blow to agency culture. Losing distinct identities like FCB or MullenLowe to "efficiency" is tragic. If you were caught up in the RIFs this week, know that the market still values specialists. The holding company model is brutal. Keep grinding.