OpenAI’s new Atlas browser isn’t just another tool; it’s a glimpse into the future of web interaction: AI-first, context-aware and outcome-driven. A 🧵:
OpenAI’s new Atlas browser isn’t just another tool; it’s a glimpse into the future of web interaction: AI-first, context-aware and outcome-driven. A 🧵:
You can’t use a hammer to saw a piece of wood, and you can’t use a B2C PR firm (no matter how big or prestigious) to do B2B tech PR’s job. 1/3
You can’t use a hammer to saw a piece of wood, and you can’t use a B2C PR firm (no matter how big or prestigious) to do B2B tech PR’s job. 1/3
Here are four key areas I’m keeping an eye on: 🧵
Here are four key areas I’m keeping an eye on: 🧵
You can’t hire a B2C PR firm and expect those pros to easily switch tracks.
Because PR for B2B tech is its own animal.
You can’t hire a B2C PR firm and expect those pros to easily switch tracks.
Because PR for B2B tech is its own animal.
The demand gen market may hit $15B by 2033, but that doesn’t mean your CFO is ready to throw money at your funnel. Because the real issue isn’t spend. It’s trust.
The demand gen market may hit $15B by 2033, but that doesn’t mean your CFO is ready to throw money at your funnel. Because the real issue isn’t spend. It’s trust.