Cara
carasloman.bsky.social
Cara
@carasloman.bsky.social
CEO and president of Force4, a marketing communications and PR agency serving B2B technology companies. I am also passionate about raising awareness of the benefits of a vegan lifestyle, love and respect for all animals and the joys of time with equines.
Business benefits of 5G and AI, with 6 use cases: https://ow.ly/6kjL50Xs2fZ by @DCTAssociates for @TechTargetNews
5G and AI: What enterprises need to know | TechTarget
Learn how combining 5G and AI can speed up and extend intelligent, distributed wireless applications in manufacturing, healthcare and other industries.
ow.ly
November 17, 2025 at 8:00 PM
In this article for @Entrepreneur, I detail how to build a winning #marketing strategy that sets your startup apart: https://bit.ly/4fUIece
How to Build a Winning Marketing Strategy That Sets Your Startup Apart
This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success.
bit.ly
November 14, 2025 at 7:00 PM
🚀 Atlas and the Rise of GEO
OpenAI’s new Atlas browser isn’t just another tool; it’s a glimpse into the future of web interaction: AI-first, context-aware and outcome-driven. A 🧵:
November 13, 2025 at 5:37 PM
For successful PR, you need the right tool for the job. 🛠️

You can’t use a hammer to saw a piece of wood, and you can’t use a B2C PR firm (no matter how big or prestigious) to do B2B tech PR’s job. 1/3
November 11, 2025 at 4:51 PM
Reposted by Cara
I mean I'm laughing, but if you work in tech (and sometimes even if you don't), this is basically a template for EVERY SINGLE B2B MARKETING EMAIL right now...
November 9, 2025 at 3:28 PM
Companies will need to stay agile to adjust social media strategy as age restrictions become reality: https://ow.ly/vRTN50XozBh via @AP
Australia adds Reddit and Kick to social media platforms banning children under 16
Australia has added Reddit and Kick to its list of social media platforms that must ban children under 16 from having accounts.
ow.ly
November 10, 2025 at 5:01 PM
Emotional intelligence is key to business success - and you can improve yours. Here are tips: https://ow.ly/wlGb50XlfJS via @psychtoday.bsky.social
Building Emotional Intelligence
Find yourself reacting before thinking? Learn some practical tools to help notice what’s happening inside before it spills out. Then discover how to build healthier ways to respond.
ow.ly
November 5, 2025 at 8:00 PM
More than 6 billion people will be on social media by 2028. Get more stats and insights here to improve your strategy: https://ow.ly/UWYz50XlfHK
55 Social Media Statistics For 2025: Trends, Insights & Marketing Impact
Discover the latest social media statistics for 2025, including usage, platform insights and marketing data to improve your brand strategy.
ow.ly
November 4, 2025 at 7:00 PM
In my latest article for @Entrepreneur, I discuss why in-person events are still a business superpower, along with what meaningful participation looks like and how events are part of the bigger PR picture. http://bit.ly/4fWDOlY
Why In-Person Events Are Still a Business Superpower in 2025
In-person events remain one of the most powerful tools entrepreneurs can use to build trust, expand networks and accelerate growth.
bit.ly
October 31, 2025 at 6:00 PM
Is AI in a bubble? Goldman Sachs doesn't think so: https://ow.ly/YiAm50Xemqk
October 27, 2025 at 5:00 PM
In this Entrepreneur article, I'm revealing my best tips for networking in the WFH era: https://bit.ly/41nV0eA
How to Build Meaningful Connections in the Digital Networking Era
In a world of digital noise and curated personas, authenticity fosters a deeper, more lasting connection. Networking for today's world (and tomorrow's) will require a balance of technology and human touch.
bit.ly
October 24, 2025 at 5:00 PM
OpenAI’s reported $1 trillion in computing deals highlights just how vertically entangled this ecosystem has become: https://ow.ly/Etjg50Xemkf
OpenAI’s computing deals top $1tn
Partners including Nvidia, AMD and Oracle have signed up to Sam Altman’s huge bet on the future of artificial intelligence
ow.ly
October 22, 2025 at 4:01 PM
In AI, spending (not curiosity) tells the real story. A new report from a16z, featured by TechCrunch, reveals how startup spend is shaping the AI landscape. It’s a powerful signal of where AI is really delivering business value. 🧵
October 16, 2025 at 4:28 PM
How could a government shutdown impact the tech industry? It’s more far-reaching than many realize.

Here are four key areas I’m keeping an eye on: 🧵
October 14, 2025 at 6:23 PM
Learning from the greats: 14 qualities of great leadership - https://ow.ly/7BRJ50X9tI5 via @indeed
October 13, 2025 at 5:00 PM
Not All PR Is Built for B2B Tech: Why Expertise Matters 🚀 🧵

You can’t hire a B2C PR firm and expect those pros to easily switch tracks.

Because PR for B2B tech is its own animal.
October 8, 2025 at 4:05 PM
The biggest problem in B2B sales isn’t budget. It’s credibility. 🧵
The demand gen market may hit $15B by 2033, but that doesn’t mean your CFO is ready to throw money at your funnel. Because the real issue isn’t spend. It’s trust.
October 6, 2025 at 5:08 PM
In this article for @Entrepreneur, I discuss how the media landscape will revolve around automation and personalization:
Why Your 2025 Media Strategy Needs Automation and Personalization to Survive | Entrepreneur
As organizations prepare for 2025, this guide provides actionable insights for achieving a synergistic and impactful marketing strategy in the evolving digital landscape.
bit.ly
September 26, 2025 at 6:00 PM
This expert says passwords have outlived their usefulness and it's time to switch to a passwordless approach: sbr.com.sg/information-... via @SBRMagazine
sbr.com.sg
September 23, 2025 at 6:00 PM
Ever wondered how your next customer might discover you, even before visiting your website? 🤔 🧵
September 23, 2025 at 4:41 PM