Author | Lightnews

Clara Mathews

@clarabelamedia.bsky.social

48 followers 64 following 150 posts

Word nerd for hire. Running on tea leaves, chocolate, pop culture hooks, and dramatic plot twists. Copywriter by day, chocoholic rom-com critic by night, and whatever K-drama is destroying my sleep schedule this week. https://linktr.ee/ClarabelaMedia

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Clara Mathews @clarabelamedia.bsky.social · Aug 18

5 Fun (and Funny) Things About Clara Mathews, Copywriter

Even though I have more than a decade of experience as a copywriter, potential clients might want to know a little more about me than what is on my resume or LinkedIn profile.

Here are 5 Fun (but true) Things About me.

🔗Link in Bio

Reposted by Clara Mathews

Doxie lover @doxiefan.bsky.social · 26d

Happy kdrama day with Viki. Some of my favorite dramas there are Twinkling Watermelon, The Red Sleeve, Lovely Runner and the Matchmakers

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Reposted by Clara Mathews

jaci skellington @wickedjaws.bsky.social · 26d

What.

Viki's header for Will Poulter's Kdrama picks

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Clara Mathews @clarabelamedia.bsky.social · Aug 25

I’m basically a blend of Peggy Olson and Liz Lemon.

Like Peggy, the secretary turned copywriter on Mad Men, I care about the craft of writing.

And like 30 Rock’s quirky Liz Lemon, I love a witty turn of phrase and a good snack.
So if you see me writing with a peanut donut, I’m fine!

Reposted by Clara Mathews

kdrama news @kdramanews.bsky.social · Aug 24

So, apparently #Huntrix and #SajaBoys are breaking records BTS and BLACKPINK couldn’t. HOT DAMN!

Congratulations to the cast and crew members of #KpopDemonHunters.

youtube.com/shorts/OU3uk...

BTS and BLACKPINK couldn't do this

YouTube video by Pop Culture Brain

youtube.com

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Clara Mathews @clarabelamedia.bsky.social · Aug 18

Clara Mathews @clarabelamedia.bsky.social · Aug 17

Being a freelance copywriter is equal parts creativity and organization.

These are the 6 tools that make the business side easier → www.thefreelancerslifestyle.com/blog/5-tools...

#freelancerslife

6 Essential Tools I Use to Run My Freelance Writing Business Smoothly — Freelancer's Lifestyle

These six tried-and-true tools keep my freelance writing business organized, efficient, and client-ready—without the overwhelm.

www.thefreelancerslifestyle.com

Clara Mathews @clarabelamedia.bsky.social · Aug 13

If it sounds like writing, I rewrite it. — Elmore Leonard

This is the quote I thinksbout before I send a first draft to clients

Can we make it more formal?
No. But I can make it better.

Clara Mathews @clarabelamedia.bsky.social · Aug 12

🚂❤️❤️❤️

Clara Mathews @clarabelamedia.bsky.social · Aug 12

Join the Young Kwang club. I am watching Hello Me now. Its a cute story.
Just finished Call it Love. A super slow burn.

I'm trying to erase Somebody from my memory. It was terrible and weird… the story and character made no sense.

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Clara Mathews @clarabelamedia.bsky.social · Aug 8

🎤Podcast Movement
August 18-21
Gaylord Texan Resort in Grapevine, TX
Podcast Movement returns to Dallad, where it all began.

Its the global gathering for all things podcasting with creators, industry professionals, service providers, and more!

Podcast Movement 2025 | Podcast Conference | August in Dallas

Podcast Movement is the world's largest annual gathering of podcasters and the podcast industry! Join us this summer in Dallas!

f.mtr.cool

Clara Mathews @clarabelamedia.bsky.social · Aug 7

Join me at the #HeyCreator Summit

Hey, I'm attending the free HeyCreator Summit to grow my business.

It's August 12-13 and you can sign up here

HeyCreator 2025 Virtual Summit

The HeyCreator Summit 2025 is an online event designed for digital content creators, offering insights from industry experts and practical strategies for building a sustainable, profitable business while avoiding hustle culture.

f.mtr.cool

Clara Mathews @clarabelamedia.bsky.social · Aug 6

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett

Every time I sit down to write, I think about this quote.

If your copy isn’t doing at least 3 of these 4 things, it’s time for a rewrite.

Clara Mathews @clarabelamedia.bsky.social · Aug 5

Being a #freelancer is 20% talent, 80% not being tempted to take a mid afternoon nap, or distracted by the internet, YouTube videos and Netflix.

Copywriting requires focus. Freelancing requires discipline. And some days, I feel like I have neither.

But I keep showing up anyway. That’s the win!

Clara Mathews @clarabelamedia.bsky.social · Jul 15

Here you go: A Classic Rom Coms 4-Film Collection weekend on AppleTV.
Now all you need are some yummy binge watching snacks 🍿🍕🍫

Four Weddings and a Funeral
Moonstruck
When Harry Met Sally
The Princess Bride.

#romcoms

apple.co/46K97hf

#ad

Clara Mathews @clarabelamedia.bsky.social · Jul 15

You Know You Need a Copywriter When…
☐ You’ve rewritten the About page 6 times
☐ You can’t find the right word to explain what you do.
☐ Your blog hasn’t been updated since 2022
Let’s fix that! I'll help you with website content and blog posts.

https://www.claramathews.com/copywriting-services

Clara Mathews @clarabelamedia.bsky.social · Jul 15

“Don’t be afraid to say what’s real. That’s what people connect to.”
— Barbara Gardner Proctor

Whether you’re selling software or spa packages, your message has to feel human.

Forget fluff.
Say what’s real.
And watch your audience lean in.

#amwriting #famouscopywriters

Clara Mathews @clarabelamedia.bsky.social · Jul 15

I updated My Freelancer's Resources page.

Here is a list of the essential tools and resources that I use to run my freelancing business.

Including my favorite writing, email marketing andclient managemen tools
www.thefreelancerslifestyle.com/resource-page

#freelancersresiurces

Resources — Freelancer's Lifestyle

These are the primary resources I use to help me run my freelance writing business and to be more productive working from home.

www.thefreelancerslifestyle.com

Clara Mathews @clarabelamedia.bsky.social · Jul 11

Move to Heaven was really good. Some funny, bittersweet and sad moments.

Clara Mathews @clarabelamedia.bsky.social · Jul 9

Writing is easy. At least that’s what people think.

Red Smith, a sports writer, said, “Writing is easy. You just open a vein and bleed.”

When I write for my clients, I’m not just filling up space to meet a word count.

That means understanding pain points an answering objections.

#copywriting

Clara Mathews @clarabelamedia.bsky.social · Jul 8

Whether you’re selling software or spa packages, your message has to feel real.

That’s why I help brands talk like people, warm, clear, confident.

Forget fluff. Say what’s real, whats honest and authentic.

And watch your audience lean in.

Clara Mathews @clarabelamedia.bsky.social · Jul 7

“Don’t be afraid to say what’s real. That’s what people connect to.”
— Barbara Gardner Proctor was the 1dt African American woman to own an advertising agency, after becoming frustrated with how agencies misrepresented Black culture in their ads.

Enjoy the videos and music that you love, upload original content and share it all with friends, family and the world on YouTube.

f.mtr.cool

Clara Mathews @clarabelamedia.bsky.social · Jul 3

Halfway through the year, and your freelance business feels… off?

Instead of an overhaul, try a reset.

This week on the blog: what to keep, what to fix, and how to refocus your freelance game plan.

www.thefreelancerslifestyle.com/blog/the-fre...

#freelancelife

Clara Mathews @clarabelamedia.bsky.social · Jun 30

Happy National Social Media Day!
Who’s going to be celebrating with me?
What is your favorite social media platform?

Reposted by Clara Mathews

Astrid's Dreamspace @astridsdreamspace.bsky.social · Jun 26

Freelance gigs shouldn't feel like traps. Here's how to vet listings like a pro, spot the red flags, and protect your time, energy, and worth. ✨✍️ #FreelanceTips #KnowYourWorth

Freelancer’s Guide to Vetting Job Listings

Keep going.Know your worth.Own your voice.And don’t stop until you find the clients who value both. Do you want a little freelance advice from one writer to another? In the wild world of freelancing, applying to jobs can be unpredictable. It often feels like tossing glitter into the wind. You hope it lands in the shape of a paycheck.

dreamspacestudio.net

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Clara Mathews @clarabelamedia.bsky.social · Jun 29

Or when they want a copywriter who can also create and edit YouTube videos. 🫤

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