Craig Worden
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craigworden.bsky.social
Craig Worden
@craigworden.bsky.social
15 followers 12 following 9 posts
President and Chief Innovation Officer at Pollara Strategic Insights. I ask questions of some people and give advice to other people based on the answers.
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Reposted by Craig Worden
The Securities and Investment Management Association (@SIMA_AMVI) and @Pollara's annual Survey of Canadian #investors is out! Read all of the detailed findings of this comprehensive study in the report, available free at our website (link below):
www.pollara.com/sima/
Reposted by Craig Worden
New @Pollara study, conducted on behalf of Canada Life, Workplace Strategies for Mental Health, & MHRC, reveals that nearly 40% of Cdn 🇨🇦 employees are dealing with #burnout, costing companies millions of dollars per year. See more in @FinancialPost: financialpost.com/news/employe....
Reposted by Craig Worden
A new @Pollara Strategic Insights study commissioned by the Canadian Media Producers Association (@The_CMPA) finds that Canadians 🇨🇦 want their on-screen culture and stories protected in the face of US threats.

See the details and report here:
Poll finds majority of Canadians want Canadian culture protected in the face of U.S. threats | CMPA
New Pollara data released, as Canadian media producers meet with parliamentarians in Ottawa to discuss the future of the domestic media production industry
cmpa.ca
Reposted by Craig Worden
Hey @thebeaverton.com

You're more trusted than Fox News and the Rebel.

Net Trust (trustworthy - untrustworthy):

The Beaverton -2
Rebel Media -7
Fox News -27

www.pollara.com/pollaras-ann...
Reposted by Craig Worden
Pollara (May 2025, n=3400)

Net trust in media:

Weather Network +59
CBC +53
CTV +51
Global +48
BBC +41
Globe & Mail +40
Canadian Press +39
CNN +31
National Post +30
NYT +29
Star +28
Maclean's +27
Sun +4
Beaverton -2
Rebel -7
Fox -27

www.pollara.com/pollaras-ann...
Reposted by Craig Worden
Pollara's annual "Trust in Media" study shows how much Liberal and Conservative voters trust different news outlets.

www.pollara.com/pollaras-ann...
Reposted by Craig Worden
There's a significant trust gap between Liberal and Conservative voters for nearly all media outlets.

www.pollara.com/pollaras-ann...
Reposted by Craig Worden
X was a much more common source of news for Conservative voters in the recent federal election than for Liberal voters.

www.pollara.com/pollaras-ann...
Reposted by Craig Worden
Matt Smith has joined the @Pollara team as Executive Vice President, West!

After 2 years as the BC Premier’s Chief of Staff and 2 decades conducting research, Matt deepens the expertise we offer our clients across the West, Canada, and US.

More info: bit.ly/457OAAQ

#cdnpoli #bcpoli #growing
Reposted by Craig Worden
Younger and older Canadians experienced the last federal election in completely different ways.

Find out where they got their political news from in this Pollara deep dive.

www.pollara.com/pollaras-ann...
Reposted by Craig Worden
Important piece from @FoodBanksCanada in @IRPP's #PolicyOptions on need to go beyond income-based measurements of #poverty levels, to include a #MaterialDeprivationIndex (#MDI).

@Pollara is proud to be Food Bank Canada's research partner for their annual MDI & report card research.

bit.ly/4fkq9Vy
Don’t miss the good news on poverty reduction in 2025
The MDI shows how federal dental coverage improved seniors’ lives — unlike traditional income poverty measures, which miss the impact.
bit.ly
Reposted by Craig Worden
About 7 years after Canada 🇨🇦 legalized recreational #cannabis, Canadians continue to accept #legalization (65%), with 41% expressing outright approval, 24% ambivalent, and only 29% disapproving. Read more on usage patterns in Pollara’s latest report: www.pollara.com/seven-years-...
Seven years later: Legal cannabis in Canada
Acceptance and usage levels holding steady
www.pollara.com
Reposted by Craig Worden
Do you need to survey #FinancialAdvisors, but face budget constraints?

Problem solved: *Q&A: Financial Advisors* – @Pollara's budget-friendly #omnibus amongst FAs - is currently welcoming questions for the final wave of 2025.

Get in touch soon. More info: www.pollara.com/qa-financial...
Reposted by Craig Worden
With Canadians under fiscal/economic pressure, #notforprofits & #charities need to take strategic action to increase ROI of #fundraising.

#FundraisingOptimizer identifies *who* to approach and with *what* message in order to increase their likelihood (and size) of #donation.

Info: bit.ly/3I1uPn8
Reposted by Craig Worden
Canadians express frustration with account transfer #fees in a new @Pollara survey conducted on behalf of @Wealthsimple. Two-thirds (67%) feel it is unfair for #financialinstitutions to charge a transfer fee for closing/moving financial accounts.

Report: bit.ly/3Kqc4ub
Reposted by Craig Worden
New @Pollara Strategic Insights survey for @DoorDash Canada highlights increased #financialsecurity among #Dashers, via @RetailInsider Canada:

retail-insider.com/retail-insid...
Reposted by Craig Worden
#Breaking: @foodbankscanada.bsky.social 2025 #povertyteportcard, developed in partnership with @pollara.bsky.social, is out and there are some concerning results:
📣 Canada’s 2025 #PovertyReportCard is here.

1 in 4 Canadians face food insecurity, a 38% spike in 2 years.
Unemployment’s up, poverty is deepening, and Canada’s grade remains low.

We need urgent action. Learn more: foodbankscanada.ca/poverty-repo...

#CdnPoli #ReportCard2025
Reposted by Craig Worden
A new @Pollara Strategic Insights survey conducted on behalf of the National Police Federation shows strong and growing public support for #RCMP Members in #Newfoundland and #Labrador - as well as for fair, equitable RCMP funding.

More study details via the Financial Post: bit.ly/3IgqSLt
Newfoundlanders Support RCMP Members, Want Equitable RCMP Funding to Inform Their Vote
ST. JOHN’S, Newfoundland and Labrador, Sept. 18, 2025 (GLOBE NEWSWIRE) — The National Police Federation (NPF) today released fresh public opinion survey results h…
bit.ly
Reposted by Craig Worden
The 2025 Poverty Report Card from @FoodBanksCanada – developed in partnership with @Pollara Strategic Insights – assigns Canada a D on #povertyreduction, as #foodinsecurity reaches an all-time high.

Learn more and access the report card: www.pollara.com/food-banks-c...
www.pollara.com
Reposted by Craig Worden
Our new poll finds that 64% of Canadians feel it is certain or likely President Trump would break any trade deal he signs with Canada.

Check out the full poll findings in the latest Trump Tracker: www.pollara.com/64-of-canadi...
Reposted by Craig Worden
Pollara (Sep 11-16, n=2712)

Actions Canadians are taking to protest Trump tariffs:

Boycotting US products at grocery store 52%
Boycotting other US products 38%
Cancelled travel to US 36%
Decreased US investments 13%
Bought clothing to show Canadian pride 10%

www.pollara.com/64-of-canadi...
Look below: @foodbankscanada.bsky.social 2025 #povertyteportcard, developed in partnership with @pollara.bsky.social, is out and there are some concerning results:
📣 Canada’s 2025 #PovertyReportCard is here.

1 in 4 Canadians face food insecurity, a 38% spike in 2 years.
Unemployment’s up, poverty is deepening, and Canada’s grade remains low.

We need urgent action. Learn more: foodbankscanada.ca/poverty-repo...

#CdnPoli #ReportCard2025
Reposted by Craig Worden
With Canadians facing heightened fiscal pressures, #notforprofits and #charities need to take strategic action to successfully fundraise.

#FundraisingOptimizer is @Pollara's strategic research model to help #notforprofits improve the ROI of their fundraising efforts.

Prospectus: bit.ly/46CPEzf