Dawn Anderson
@dawnieando.bsky.social
SEO consultant, hobby baker, runner, fells, road, cross-country and marathon runner. IR, NLP, LLM intrigued. MSc digital strategy, now studying MSc computer science with data science (lifelong learner). Pomeranian pooch Mum. Search Awards Judge
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Dawn Anderson
@dawnieando.bsky.social
· Jan 5
This is my long list of 2025 New Years Resolutions. Putting them out there for accountability. Already taking action to achieve them. Written on 1st Jan 2025
SEOktoberfest begins. Somehow managed to get my 8 year old dirndl on.
September 21, 2025 at 2:16 PM
SEOktoberfest begins. Somehow managed to get my 8 year old dirndl on.
Reposted by Dawn Anderson
FYI on alt-text
You don't necessarily need to say "image of" in your alt text for users to know it's an image. Screen readers will announce that it's an image. But it can help readers to specify if it's a hand-drawn image, Polaroid, infographic, screenshot, chart, map, diagram, or so on.
September 17, 2025 at 9:39 AM
FYI on alt-text
See lots of people touting GEO IR papers written by researchers who’ve never done a day of SEO in their life, but virtually none of the papers have citations so lack credibility.
The main paper touted has a total of 23 citations and most of those have no citations. Remain critical thinkers.
The main paper touted has a total of 23 citations and most of those have no citations. Remain critical thinkers.
September 17, 2025 at 8:07 AM
See lots of people touting GEO IR papers written by researchers who’ve never done a day of SEO in their life, but virtually none of the papers have citations so lack credibility.
The main paper touted has a total of 23 citations and most of those have no citations. Remain critical thinkers.
The main paper touted has a total of 23 citations and most of those have no citations. Remain critical thinkers.
En route to the Yorkshireman half marathon (technically longer than a half marathon but who’s counting?). Hoping to finish it before the torrential rain arrives.
September 14, 2025 at 7:50 AM
En route to the Yorkshireman half marathon (technically longer than a half marathon but who’s counting?). Hoping to finish it before the torrential rain arrives.
SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.
September 13, 2025 at 1:36 PM
SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.
Indeed. As I said on the dumpster fire that is Linkedin… “Can’t wait to blow some of the stupid AI search myths around chunking, information gain and various other ignorant misinterpretations out of the water. All the nonsense is making for some brilliant presentation material.”
I really can't wait for @dawnieando.bsky.social to rip the new SEO stream a new A hole.
She's literally studied this to the nth. Not back propagation, literal study with hands on experience over a few decades.
She's literally studied this to the nth. Not back propagation, literal study with hands on experience over a few decades.
a pixel art drawing of a fire monster wearing blue glasses
ALT: a pixel art drawing of a fire monster wearing blue glasses
media.tenor.com
September 12, 2025 at 5:03 PM
Indeed. As I said on the dumpster fire that is Linkedin… “Can’t wait to blow some of the stupid AI search myths around chunking, information gain and various other ignorant misinterpretations out of the water. All the nonsense is making for some brilliant presentation material.”
Might have got a bit carried away making Autumnal baked goods.
August 30, 2025 at 2:15 PM
Might have got a bit carried away making Autumnal baked goods.
Yay. Current MSc assignment submitted at mad o’clock in the night. 3 weeks break from MSc studies ahead. Know far more than I ever expected to about cloud computing and virtualisation.
August 16, 2025 at 7:53 AM
Yay. Current MSc assignment submitted at mad o’clock in the night. 3 weeks break from MSc studies ahead. Know far more than I ever expected to about cloud computing and virtualisation.
Malteser Tray Bake for our Middleton Harriers running doing Preston 10 Miler tomorrow 🍰🍰🍰🏃🏻♀️🏃🏻♀️🏃🏻♀️
August 9, 2025 at 2:44 PM
Malteser Tray Bake for our Middleton Harriers running doing Preston 10 Miler tomorrow 🍰🍰🍰🏃🏻♀️🏃🏻♀️🏃🏻♀️
Dog lovers loading up after B & Q be like
August 9, 2025 at 11:12 AM
Dog lovers loading up after B & Q be like
Carrot cake and school cake ready for the runners at tonight’s Hopwood Trot.
August 6, 2025 at 12:46 PM
Carrot cake and school cake ready for the runners at tonight’s Hopwood Trot.
Anyone would think I was not fell racing tomorrow morning 🎉🎉👠👠👠💃💃💃🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️
August 2, 2025 at 10:47 PM
Anyone would think I was not fell racing tomorrow morning 🎉🎉👠👠👠💃💃💃🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️
New Birthday dress pressie from Mr Ando
August 2, 2025 at 7:46 PM
New Birthday dress pressie from Mr Ando
Module 5 MSc Computer Science and Data Science Assignment results are in. Just scraped another Distinction and definitely room for improvement on that one, but glad to have received another Distinction.
July 15, 2025 at 11:52 AM
Module 5 MSc Computer Science and Data Science Assignment results are in. Just scraped another Distinction and definitely room for improvement on that one, but glad to have received another Distinction.
Parkrun number 138 at Fell Foot in the Lake District ahead of Ambleside Lakeland Trails 14km this afternoon
July 12, 2025 at 8:54 AM
Parkrun number 138 at Fell Foot in the Lake District ahead of Ambleside Lakeland Trails 14km this afternoon
Lake District bound with my lovelies
July 11, 2025 at 2:39 PM
Lake District bound with my lovelies
Learned loads (as always) at European Summer School for Information Retrieval. Honoured to deliver an invited keynote talk on ‘SEO & IR as Frenemies’ as part of Symposium for Future Directions in Information Access. The IR community is incredibly welcoming, even to ‘other side’ interlopers like me
July 9, 2025 at 3:26 PM
Learned loads (as always) at European Summer School for Information Retrieval. Honoured to deliver an invited keynote talk on ‘SEO & IR as Frenemies’ as part of Symposium for Future Directions in Information Access. The IR community is incredibly welcoming, even to ‘other side’ interlopers like me
All these posts about passage based focus and chunking and semantic headings and writing with focus and purpose appearing in the SEO space? What the hell have you been doing all these years because this is 101 in my book?
July 9, 2025 at 11:17 AM
All these posts about passage based focus and chunking and semantic headings and writing with focus and purpose appearing in the SEO space? What the hell have you been doing all these years because this is 101 in my book?
Off to European Summer School for Information Retrieval and FDIA (Symposium for Future Directions on Information Access).
July 7, 2025 at 6:35 AM
Off to European Summer School for Information Retrieval and FDIA (Symposium for Future Directions on Information Access).
Stop ruining my good photos Mr Ando 🤣🤣😭
June 28, 2025 at 9:08 PM
Stop ruining my good photos Mr Ando 🤣🤣😭
Brought lots of lovely outfits to choose from on my weekend away with Mr Ando. Instead though I bought this lovely charity shop dress and handbag. ❤️❤️❤️❤️
June 28, 2025 at 5:57 PM
Brought lots of lovely outfits to choose from on my weekend away with Mr Ando. Instead though I bought this lovely charity shop dress and handbag. ❤️❤️❤️❤️
Media City Summer Series June edition 10k about to start
June 26, 2025 at 5:50 PM
Media City Summer Series June edition 10k about to start
Eddie’s Revenge fell race tonight means 2000m elevation in June achieved. I baked cakes for the cake sale and winners prizes. Won 2nd age category female and a raffle prize too. 🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️
June 25, 2025 at 8:57 PM
Eddie’s Revenge fell race tonight means 2000m elevation in June achieved. I baked cakes for the cake sale and winners prizes. Won 2nd age category female and a raffle prize too. 🏃🏻♀️🏃🏻♀️🏃🏻♀️🏃🏻♀️
Running on the moors tonight. Lovely evening. Burning off Boston cream pies from last week’s SMX Advanced
June 19, 2025 at 7:37 PM
Running on the moors tonight. Lovely evening. Burning off Boston cream pies from last week’s SMX Advanced
Love these posts 🐶🐶🐶
This is Whiskey. She knows people pay good money for mud baths. Found this one for free! 13/10 very resourceful my friend (TT: ivycaponi)
June 13, 2025 at 10:42 AM
Love these posts 🐶🐶🐶