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Emeka Dumbili

@dremekadumbili.bsky.social

1.1K followers 660 following 74 posts

A Christian. Sociologist. Assistant Prof @ucddublin.bsky.social researching alcohol/drug; gender; identity; transgression; commercial determinants of health.

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Emeka Dumbili @dremekadumbili.bsky.social · Jun 20

I'm pleased to share our latest publication:

Persuasion and impact: alcohol marketing as a commercial determinant of health among young Nigerians
academic.oup.com/alcalc/artic...

Persuasion and impact: alcohol marketing as a commercial determinant of health among young Nigerians

Short Summary: CDoH provides a crucial framework to explore how alcohol marketing impacts youthPersuasive marketing enticed young people to try new product

academic.oup.com

Emeka Dumbili @dremekadumbili.bsky.social · 29d

Melissa, your work with co-authors inspired this piece. Thank you so much.

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Emeka Dumbili @dremekadumbili.bsky.social · 29d

Publication alert:

Commercial determinants of infant and child health: A focus on Nestlé’s baby food products marketed in Africa

www.sciencedirect.com/science/arti...

Commercial determinants of infant and child health: A focus on Nestlé’s baby food products marketed in Africa

The transnational baby food industry (TBFI), which operates in Africa, engages in aggressive marketing and deploys corporate practices to maximise pro…

www.sciencedirect.com

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Reposted by Emeka Dumbili

Dr Alex Barker @abbarkerpsych.bsky.social · Jul 6

New publication! ‘Exposure to #alcohol content in the media is a factor in experimenting with alcohol and continued use. This review extends this view to consider #SocialNorms and #SocialIdentity as a potential pathway through which alcohol marketing exerts its effect’

www.mdpi.com/3391466

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Emeka Dumbili @dremekadumbili.bsky.social · Jun 23

ICYMI

I'm pleased to share our latest publication:

academic.oup.com/alcalc/artic...

Persuasion and impact: alcohol marketing as a commercial determinant of health among young Nigerians

Short Summary: CDoH provides a crucial framework to explore how alcohol marketing impacts youthPersuasive marketing enticed young people to try new product

academic.oup.com

1 2

Emeka Dumbili @dremekadumbili.bsky.social · Jun 22

journals.sagepub.com/doi/10.1177/...

“If She Refuses to Have Sex With You, Just Make Her Tipsy”: A Qualitative Study Exploring Alcohol-Facilitated Sexual Violence Against Nigerian Female Students - Emeka W. Dumbili, Clare Williams, 2020

Most research on alcohol consumption and related sexual violence focuses on Western societies. Drawing on traditional masculinity scripts, this article contribu...

journals.sagepub.com

1 1

Emeka Dumbili @dremekadumbili.bsky.social · Jun 20

I'm pleased to share our latest publication:

Persuasion and impact: alcohol marketing as a commercial determinant of health among young Nigerians
academic.oup.com/alcalc/artic...

Persuasion and impact: alcohol marketing as a commercial determinant of health among young Nigerians

Short Summary: CDoH provides a crucial framework to explore how alcohol marketing impacts youthPersuasive marketing enticed young people to try new product

academic.oup.com

Emeka Dumbili @dremekadumbili.bsky.social · Jun 17

I am pleased to share that my book is now in Softcover- link.springer.com/book/10.1007...

Get 20% o with this code: PALAUT

Emeka Dumbili @dremekadumbili.bsky.social · Jun 12

My presentation @kbs2025.bsky.social Alcohol Marketing in Nigeria as a Commercial Determinant of Health, Glasgow, Scotland- June 11, 2025

Emeka Dumbili @dremekadumbili.bsky.social · Jun 12

Thank you so much, @Gabrielcaluzzi

Reposted by Emeka Dumbili

Gabriel Caluzzi @gabrielcaluzzi.bsky.social · Jun 11

Great presentation from @dremekadumbili.bsky.social on alcohol marketing in Nigeria as a commercial determinant of harm — framed in the context of the alcohol industry’s shift towards countries in the global south. #KBS2025

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Emeka Dumbili @dremekadumbili.bsky.social · Apr 20

Christ is Risen

Happy Easter

Emeka Dumbili @dremekadumbili.bsky.social · Apr 18

This is my position, too. If I cannot review a paper, it is unnecessary to accept its review invitation. It saves the editor and authors precious time.

Emeka Dumbili @dremekadumbili.bsky.social · Apr 7

ICYMI: Read my new publication

It highlights the Global South perspectives on the commercial determinants of health, using transnational alcohol corporations in Nigeria as a case study.

www.sciencedirect.com/science/arti...

Transnational alcohol corporations in Nigeria as commercial determinants of health: Implications for policy

Research on commercial determinants of health (CDoH) has burgeoned in the Global North. However, despite the heavy presence of harmful commodity indus…

www.sciencedirect.com

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Emeka Dumbili @dremekadumbili.bsky.social · Apr 5

It recommends CSOs-led mobilisation for the government to hold transnational corporations accountable.
• Recommends how TNACs could be held to account via international regulations.

Emeka Dumbili @dremekadumbili.bsky.social · Apr 5

Offers a novel Global South perspective revealing the CDoH's critical cross-border nature.
• Reveals how TNACs’ partnerships with the government constitute CDoH.
• It highlights how TNACs, such as CDoH, negatively impact young people's health.

Emeka Dumbili @dremekadumbili.bsky.social · Apr 5

Just published

Transnational alcohol corporations in Nigeria as commercial determinants of health: Implications for policy
www.sciencedirect.com/science/arti...

Transnational alcohol corporations in Nigeria as commercial determinants of health: Implications for policy

Research on commercial determinants of health (CDoH) has burgeoned in the Global North. However, despite the heavy presence of harmful commodity indus…

www.sciencedirect.com

Reposted by Emeka Dumbili

James Larkin @jameslarkin13.bsky.social · Apr 4

Pleased to play a part in this publication on Zero Alcohol in Ireland
lnkd.in/eQgXv_pZ

0.0 alcohol is being used as a loophole to facilitate alcohol marketing near schools

See images from my town
Left: Guinness ad before I complained that it's within 200m of a school,
Right: after I complained

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Emeka Dumbili @dremekadumbili.bsky.social · Apr 4

Thank you so much, Melissa.

Emeka Dumbili @dremekadumbili.bsky.social · Apr 3

www.sciencedirect.com/science/arti... The industry uses surrogate marketing to promote NoLo alcohol products on or within 200m of buses, trains, schools and playgrounds. Yet, it misleadingly claims that NoLo products are for harm minimisation.
@alcoholforum.bsky.social @melissamialon.bsky.social

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Emeka Dumbili @dremekadumbili.bsky.social · Mar 25

www.sciencedirect.com/science/arti...

Decline in youth drinking in high-income settings: Implications for public health in low-income countries

Declining drinking among youth in many high-income countries has attracted scholarly attention and debates. Still, researchers are yet to globalize su…

www.sciencedirect.com

Reposted by Emeka Dumbili

Mark Petticrew @markpetticrew.bsky.social · Mar 11

...and then this one from Dr Emeka Dumbili @dremekadumbili.bsky.social on the activities of the alcohol industry in Low and Middle Income countries open.spotify.com/episode/6R7H...

Episode 12: Commercially driven norms around drinking with Emeka Dumbili

Money Power Health with Nason Maani · Episode

open.spotify.com

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Reposted by Emeka Dumbili

Nason Maani @spidermaani.bsky.social · Mar 14

Special thanks to @dnblane.bsky.social, @dremekadumbili.bsky.social and @maizie333.bsky.social with episodes ranging from Deep End GPs in the south side of Glasgow, to alcohol marketing in Nigeria, to industry-sponsored gambling, alcohol fossil fuel and firearm education materials in schools.