Gemma Pettman
@gemmapettmanpr.bsky.social
560 followers 560 following 150 posts
Comms dilemma? Dial Gemma | Chart. PR | #CommsHero | Cheerleader of charities | Adopter of dogs | Dedicated insomniac | www.gemmapettmanpr.co.uk
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gemmapettmanpr.bsky.social
You did a good job 👏🏻
gemmapettmanpr.bsky.social
I have shared it with fellow freelancers who have had some difficulties with the issues you mention. Aside from everything you wrote about, we can’t afford to be seen as pseudo-employees in the eyes of HMRC. It might feel difficult to challenge clients but easier than explaining to the tax man!
gemmapettmanpr.bsky.social
This is SO spot on, Nikki.
gemmapettmanpr.bsky.social
Oh Bluesky, I am 100% not going to give you my credit card details just so I can access my DMs
A screengrab of a Bluesky advisory note telling me I must complete age assurance in order to access direct messages
gemmapettmanpr.bsky.social
I get served endless clips of this programme on social media and watch every one of them to the last second.
Reposted by Gemma Pettman
charitycomms.bsky.social
This morning’s #CharityCreative event explored how to be bold in your creative work. Here are some key takeaways.

Thanks to everyone who joined us this morning. Special thanks to our moderator @gemmapettmanpr.bsky.social‬, and our wonderful speakers.

Catch on demand soon: bit.ly/3ToceDy
Three key takeaways from our creatives group event on being bold: 1. If you want to be bold with your content, there’s a few things to keep in mind: make sure you allocate enough time for creativity, showcase impactful examples to inspire internal support, start small, and remember that bold content will look different for everyone. 2. A muddled approval process without agreed-upon criteria can stifle creative ideas. Establishing a clear and comprehensive sign-off system and an appropriate panel will help ensure that ideas don't get lost or diluted. Ask them to split feedback into essentials and considerations, focusing on their areas of expertise, and inspire them to ask open questions to understand the intention and rationale behind decisions. 3. Determine your charity's risk appetite for bold content collectively rather than leaving it up to individual stakeholders. Use a risk evaluation framework to evaluate ideas, promote a shared understanding, and empower creativity.
gemmapettmanpr.bsky.social
I'm so proud of Jude. She's currently in the sea off Mallorca, swimming 10km to raise money for the brilliant charity she founded. She will tell you this challenge is nothing compared to the challenges faced by the people Sounddelivery works with, but it is going to be a tough day. #JudesBigSwim
sounddeliverymedia.bsky.social
Today is the day! 🏊‍♀️ 🌊 Our Founder Jude Habib is taking on #JudesBigSwim, challenging herself to swim a whopping 10k in the Mallorcan sea.

As we hit 9am UK time the klaxon is sounding 📣 🎉

Jude has raise an incredible £5,665 towards her £10k goal, can you help her reach it?
sounddeliverymedia.bsky.social
🏊‍♂️🌊 After months of training tomorrow our Founder Jude is taking on her 10k swim! #JudesBigSwim is all in aid of our charity Sounddelivery Media, building a movement of lived experience leaders shaping the future.
Help Jude reach her target ✨ www.justgiving.com/page/judesbi...
gemmapettmanpr.bsky.social
I see people saying 'AI is saving me so much time' without qualifying what they're using it for.
gemmapettmanpr.bsky.social
Goodness 🥹 This debate is such a powerful reminder of the impact of human stories.
humanists.uk
Guy was a Brit who had a peaceful, dignified assisted death in Spain. Reflecting on that @marietidball.bsky.social says: 'May we all have the opportunity to choose a good death, wearing our cowboy boots, with the love of our lives by our sides.' #AssistedDyingBill
Reposted by Gemma Pettman
charitycomms.bsky.social
That’s a wrap for our Strategic Communicators’ Conference! We tackled some of today’s biggest comms challenges, navigated emerging trends, swapped strategies, and even made time for peer-to-peer conversations.

Here are three key takeaways...

Have more to add? Share your thoughts below.
Three key takeaways from our Strategic Communicators' Conference include: 1. To stand out in a crowded digital landscape, charities need fresh and authentic strategies that surprise and engage their audiences. 2. Staying up to date with emerging trends and contextual shifts is crucial for strategic communications right now. By understanding the context in which your charity operates, you can make smarter decisions and stay relevant. 3. A comms strategy provides a solid foundation for all activities, from responding to crises to engaging with audiences and making informed campaign decisions. Investing time in strategy pays off in the long run.
Reposted by Gemma Pettman
itsgroundswell.bsky.social
We're hiring!

If you are a Trust Fundraiser, Head of Development or Participation Coordinator looking for a new role, then check out our latest vacancies!

Info here: groundswell.org.uk/get-involved...

#CharityJob#CharityJobss#JobSeekersr#Fundraiserse#HeadOfDevelopmentt#ParticipationCoordinator
Image of a lightbox with words Join Our Team. Megaphone at top with words We're Hiring. Groundswell logo at bottom.
gemmapettmanpr.bsky.social
I'm assuming it was an error but then again, Vinted can be quite a special place for human interactions 🙄
gemmapettmanpr.bsky.social
I liked an item. The seller then messaged me offering to sell it a higher price than they had listed it for 😆
gemmapettmanpr.bsky.social
Oh don't worry. I have been nudging @commsguymatt.bsky.social; he might take me up on the offer of a chat just to shut me up 🤣
gemmapettmanpr.bsky.social
This was another corker of an event from @charitycomms.bsky.social The peer-to-peer learning model means getting to hear from people who are walking the walk, so there's always plenty of learning to be had.
charitycomms.bsky.social
This morning’s #CharityPR event focused on mastering the art of pitching stories that connect with journalists and audiences. Here are the key takeaways from the discussions...
A graphic featuring three key takeaways from CharityComms event on effective PR. The key takeaways read: 1. Invest time in media preparedness. Create a bank of media resources, write clear messages and briefs, and make sure all spokespeople are media trained. 2. Treat journalists like high-value supporters. Build relationships, get your CEO on-board and, if you’re new to this approach, ask your fundraising team for advice. 3. Organised persistence pays off! Not every approach will be successful, but don’t let that deter you. Find ways to repurpose press materials and make the most of every opportunity.
gemmapettmanpr.bsky.social
I hope so too. Yes, do check it out. I find it valuable.
gemmapettmanpr.bsky.social
It was a less-than-24-hours thing so it literally flew by 😆 The magazine has had a longer-lasting effect though.
gemmapettmanpr.bsky.social
This was an enjoyable and inspiring session. I find it so valuable to hear what other communicators in the charity sector are doing and @charitycomms.bsky.social facilitates that brilliantly ⬇️
charitycomms.bsky.social
This morning’s #CharityCreative event delved into representation in creative work. Here are the key takeaways from the discussion...
A graphic featuring three key takeaway from CharityComms event on designing for everyone. The key takeaways read: 1. Katherine Crawshaw from Centre for Ageing Better highlighted the importance of accurate representation of older people in the media and communications by having a thoughtful approach to the imagery, language, and diverse experiences represented. 
2. Centre for Ageing Better has a free age positive image library featuring over 3,000 positive, realistic, and diverse images, providing an invaluable resource for organisations to authentically include older adults in their communications. 
3. Ismail Kholwadia, faith and cultural inclusion consultant at Focal Elements, reflected on the importance of taking a values and community-centred approach to storytelling by building relationships, establishing trust, and bringing them on the journey.
gemmapettmanpr.bsky.social
"Dear Lord, what a sad little life, Jane"
Kier Starmer delivering a speech in the US. The flags of both nations are visible behind him. There is a caption across the images which reads, there's a famous slogan in the United Kingdom.
gemmapettmanpr.bsky.social
This is interesting because, in some respects, calling something a crisis might make people (individuals, at least) feel like it's too big a problem for them to solve and mean they could question the impact their donation/name on a petition/etc might have.
gemmapettmanpr.bsky.social
Right? I'm not sure how we managed it. Not to mention the dead time in the car, or picking the work you could do on the train (working on the assumption someone would be reading over your shoulder).
gemmapettmanpr.bsky.social
Very much the case here today 🙃