Deepak Gupta
@guptadeepak.com
🚀 Serial Entrepreneur - CEO & Co-founder @GrackerAI @LogicBalls
🌐 Cybersecurity Expert ➡️ AI Innovator
💡 Helping B2B SaaS companies boost revenue through AI
🌐 Cybersecurity Expert ➡️ AI Innovator
💡 Helping B2B SaaS companies boost revenue through AI
Pinned
Deepak Gupta
@guptadeepak.com
· Feb 9
More data leads to better product, which in turn attract more users, who generate more data that further improves the product.
Reposted by Deepak Gupta
i find every story about costco's brand strategy and overall approach completely fascinating.
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
YouTube video by The Wall Street Journal
www.youtube.com
November 10, 2025 at 6:18 PM
i find every story about costco's brand strategy and overall approach completely fascinating.
A thread on the evolving identity crisis in digital security.
AI agents and emerging vibe coding challenge our assumptions about identity verification. The old models centered on fixed identifiers no longer hold in an AI-pervasive future. How do we rethink trust and control in such a landscape?
AI agents and emerging vibe coding challenge our assumptions about identity verification. The old models centered on fixed identifiers no longer hold in an AI-pervasive future. How do we rethink trust and control in such a landscape?
October 28, 2025 at 7:39 PM
A thread on the evolving identity crisis in digital security.
AI agents and emerging vibe coding challenge our assumptions about identity verification. The old models centered on fixed identifiers no longer hold in an AI-pervasive future. How do we rethink trust and control in such a landscape?
AI agents and emerging vibe coding challenge our assumptions about identity verification. The old models centered on fixed identifiers no longer hold in an AI-pervasive future. How do we rethink trust and control in such a landscape?
A thread on why 99% of cold emails to CISOs fail.
Most vendors think cybersecurity purchasing is about “convincing” decision-makers. But CISOs don’t buy through persuasion — they buy through trust earned over time.
Most vendors think cybersecurity purchasing is about “convincing” decision-makers. But CISOs don’t buy through persuasion — they buy through trust earned over time.
October 21, 2025 at 6:40 PM
A thread on why 99% of cold emails to CISOs fail.
Most vendors think cybersecurity purchasing is about “convincing” decision-makers. But CISOs don’t buy through persuasion — they buy through trust earned over time.
Most vendors think cybersecurity purchasing is about “convincing” decision-makers. But CISOs don’t buy through persuasion — they buy through trust earned over time.
A thread on building identity infrastructure for the autonomous enterprise.
Enterprises are moving beyond passwords and API keys toward dynamic, self-governing identity ecosystems—where trust is computed, not configured.
Enterprises are moving beyond passwords and API keys toward dynamic, self-governing identity ecosystems—where trust is computed, not configured.
October 15, 2025 at 8:44 PM
A thread on building identity infrastructure for the autonomous enterprise.
Enterprises are moving beyond passwords and API keys toward dynamic, self-governing identity ecosystems—where trust is computed, not configured.
Enterprises are moving beyond passwords and API keys toward dynamic, self-governing identity ecosystems—where trust is computed, not configured.
A thread on the psychology of security…
Better authentication often fails not because it’s insecure, but because users resist change.
People value convenience and familiarity over abstract promises of improved safety — even when risk is real.
Better authentication often fails not because it’s insecure, but because users resist change.
People value convenience and familiarity over abstract promises of improved safety — even when risk is real.
October 13, 2025 at 7:14 PM
A thread on the psychology of security…
Better authentication often fails not because it’s insecure, but because users resist change.
People value convenience and familiarity over abstract promises of improved safety — even when risk is real.
Better authentication often fails not because it’s insecure, but because users resist change.
People value convenience and familiarity over abstract promises of improved safety — even when risk is real.
Most startup advice assumes you have resources, time, and a safety net.
Real entrepreneurship is building without any of those and somehow convincing yourself it's possible anyway 🚀
Real entrepreneurship is building without any of those and somehow convincing yourself it's possible anyway 🚀
October 12, 2025 at 2:30 AM
Most startup advice assumes you have resources, time, and a safety net.
Real entrepreneurship is building without any of those and somehow convincing yourself it's possible anyway 🚀
Real entrepreneurship is building without any of those and somehow convincing yourself it's possible anyway 🚀
The future of identity isn't zero-trust architecture. It's earned-trust architecture.
Systems that learn your patterns, adapt to your context, and grant access based on continuous proof, not single moments of verification 🧠
Systems that learn your patterns, adapt to your context, and grant access based on continuous proof, not single moments of verification 🧠
October 12, 2025 at 2:30 AM
The future of identity isn't zero-trust architecture. It's earned-trust architecture.
Systems that learn your patterns, adapt to your context, and grant access based on continuous proof, not single moments of verification 🧠
Systems that learn your patterns, adapt to your context, and grant access based on continuous proof, not single moments of verification 🧠
Reposted by Deepak Gupta
🚀 SEO Myth-Busting: You don’t need 100 blogs to rank.
✅ One quality blog + smart strategy beats quantity every time!
#SEOMyth #SEOtips #DigitalMarketing #ContentStrategy #GrackerAI
✅ One quality blog + smart strategy beats quantity every time!
#SEOMyth #SEOtips #DigitalMarketing #ContentStrategy #GrackerAI
September 11, 2025 at 2:45 PM
🚀 SEO Myth-Busting: You don’t need 100 blogs to rank.
✅ One quality blog + smart strategy beats quantity every time!
#SEOMyth #SEOtips #DigitalMarketing #ContentStrategy #GrackerAI
✅ One quality blog + smart strategy beats quantity every time!
#SEOMyth #SEOtips #DigitalMarketing #ContentStrategy #GrackerAI
Reposted by Deepak Gupta
🚀 Meet your Cybersecurity Marketing Copilot with Gracker.ai!
Turn complex tech talk into simple, powerful messages while staying updated with real-time cyber news. Keep your content fresh, relevant, and impactful.
👉 Try it today: gracker.ai/cybersecurit...
#Cybersecurity #Marketing #AI #GrackerAI
Turn complex tech talk into simple, powerful messages while staying updated with real-time cyber news. Keep your content fresh, relevant, and impactful.
👉 Try it today: gracker.ai/cybersecurit...
#Cybersecurity #Marketing #AI #GrackerAI
September 12, 2025 at 5:31 PM
🚀 Meet your Cybersecurity Marketing Copilot with Gracker.ai!
Turn complex tech talk into simple, powerful messages while staying updated with real-time cyber news. Keep your content fresh, relevant, and impactful.
👉 Try it today: gracker.ai/cybersecurit...
#Cybersecurity #Marketing #AI #GrackerAI
Turn complex tech talk into simple, powerful messages while staying updated with real-time cyber news. Keep your content fresh, relevant, and impactful.
👉 Try it today: gracker.ai/cybersecurit...
#Cybersecurity #Marketing #AI #GrackerAI
Reposted by Deepak Gupta
🚀 Build a winning B2B SaaS Marketing Strategy with these 4 steps:
1️⃣ Establish clear goals
2️⃣ Identify your target audience
3️⃣ Choose the right channels
4️⃣ Track KPIs & results
👉 Start smarter with Gracker.ai!
#B2BSaaS #SaaSMarketing #B2BMarketing #MarketingStrategy
1️⃣ Establish clear goals
2️⃣ Identify your target audience
3️⃣ Choose the right channels
4️⃣ Track KPIs & results
👉 Start smarter with Gracker.ai!
#B2BSaaS #SaaSMarketing #B2BMarketing #MarketingStrategy
September 22, 2025 at 6:26 PM
🚀 Build a winning B2B SaaS Marketing Strategy with these 4 steps:
1️⃣ Establish clear goals
2️⃣ Identify your target audience
3️⃣ Choose the right channels
4️⃣ Track KPIs & results
👉 Start smarter with Gracker.ai!
#B2BSaaS #SaaSMarketing #B2BMarketing #MarketingStrategy
1️⃣ Establish clear goals
2️⃣ Identify your target audience
3️⃣ Choose the right channels
4️⃣ Track KPIs & results
👉 Start smarter with Gracker.ai!
#B2BSaaS #SaaSMarketing #B2BMarketing #MarketingStrategy
Reposted by Deepak Gupta
⚔️ Regular SEO v/s Programmatic SEO
Regular SEO: Optimize individual pages for specific keywords ✅
Programmatic SEO: Automate hundreds or thousands of pages for long-tail keywords ⚡
💡 Pro Tip: Combine both for quality + scale!
#SEO #ProgrammaticSEO #DigitalMarketing #SEOTips
Regular SEO: Optimize individual pages for specific keywords ✅
Programmatic SEO: Automate hundreds or thousands of pages for long-tail keywords ⚡
💡 Pro Tip: Combine both for quality + scale!
#SEO #ProgrammaticSEO #DigitalMarketing #SEOTips
September 29, 2025 at 5:56 PM
⚔️ Regular SEO v/s Programmatic SEO
Regular SEO: Optimize individual pages for specific keywords ✅
Programmatic SEO: Automate hundreds or thousands of pages for long-tail keywords ⚡
💡 Pro Tip: Combine both for quality + scale!
#SEO #ProgrammaticSEO #DigitalMarketing #SEOTips
Regular SEO: Optimize individual pages for specific keywords ✅
Programmatic SEO: Automate hundreds or thousands of pages for long-tail keywords ⚡
💡 Pro Tip: Combine both for quality + scale!
#SEO #ProgrammaticSEO #DigitalMarketing #SEOTips
A thread on B2B SaaS top-of-funnel growth in 2025.
AI has reshaped the playbook: success is less about adding more leads and more about creating smarter, higher-quality touchpoints at scale. The funnel is evolving into an intelligence-driven ecosystem.
AI has reshaped the playbook: success is less about adding more leads and more about creating smarter, higher-quality touchpoints at scale. The funnel is evolving into an intelligence-driven ecosystem.
September 26, 2025 at 6:02 PM
A thread on B2B SaaS top-of-funnel growth in 2025.
AI has reshaped the playbook: success is less about adding more leads and more about creating smarter, higher-quality touchpoints at scale. The funnel is evolving into an intelligence-driven ecosystem.
AI has reshaped the playbook: success is less about adding more leads and more about creating smarter, higher-quality touchpoints at scale. The funnel is evolving into an intelligence-driven ecosystem.
A thread on navigating analyst research firms...
For innovative companies, these firms act as both gatekeepers and amplifiers in the market. Yet their value isn’t just in reports—it’s in how they shape narratives that influence buyers, investors, and even media.
For innovative companies, these firms act as both gatekeepers and amplifiers in the market. Yet their value isn’t just in reports—it’s in how they shape narratives that influence buyers, investors, and even media.
September 24, 2025 at 5:23 PM
A thread on navigating analyst research firms...
For innovative companies, these firms act as both gatekeepers and amplifiers in the market. Yet their value isn’t just in reports—it’s in how they shape narratives that influence buyers, investors, and even media.
For innovative companies, these firms act as both gatekeepers and amplifiers in the market. Yet their value isn’t just in reports—it’s in how they shape narratives that influence buyers, investors, and even media.
A thread on technical debt and why fixing the foundation matters before scaling.
We often chase new features and growth, but ignore the hidden costs: fragile code, outdated infra, and security gaps. Building on that weak base is like stacking a castle on sand.
We often chase new features and growth, but ignore the hidden costs: fragile code, outdated infra, and security gaps. Building on that weak base is like stacking a castle on sand.
September 17, 2025 at 4:23 AM
A thread on technical debt and why fixing the foundation matters before scaling.
We often chase new features and growth, but ignore the hidden costs: fragile code, outdated infra, and security gaps. Building on that weak base is like stacking a castle on sand.
We often chase new features and growth, but ignore the hidden costs: fragile code, outdated infra, and security gaps. Building on that weak base is like stacking a castle on sand.
How to fix 80% of "broken" features:
1. Ask user what they expected to happen
2. Ask what actually happened
3. Realize it's working perfectly, just confusingly
4. Change the label Problem solved 🔧
1. Ask user what they expected to happen
2. Ask what actually happened
3. Realize it's working perfectly, just confusingly
4. Change the label Problem solved 🔧
September 17, 2025 at 1:02 AM
How to fix 80% of "broken" features:
1. Ask user what they expected to happen
2. Ask what actually happened
3. Realize it's working perfectly, just confusingly
4. Change the label Problem solved 🔧
1. Ask user what they expected to happen
2. Ask what actually happened
3. Realize it's working perfectly, just confusingly
4. Change the label Problem solved 🔧
A thread on when great products become a curse.
We often assume strong tech automatically ensures long-term success. But sometimes, the very brilliance of a product hides deeper leadership fragility—especially when visionaries lack technical grounding.
We often assume strong tech automatically ensures long-term success. But sometimes, the very brilliance of a product hides deeper leadership fragility—especially when visionaries lack technical grounding.
September 15, 2025 at 4:13 AM
A thread on when great products become a curse.
We often assume strong tech automatically ensures long-term success. But sometimes, the very brilliance of a product hides deeper leadership fragility—especially when visionaries lack technical grounding.
We often assume strong tech automatically ensures long-term success. But sometimes, the very brilliance of a product hides deeper leadership fragility—especially when visionaries lack technical grounding.
Year 1 lesson: Everyone wants AI until they have to change how they work.
Product-market fit isn't just about the product - it's about timing the market's readiness 🎯
Product-market fit isn't just about the product - it's about timing the market's readiness 🎯
September 12, 2025 at 4:26 PM
Year 1 lesson: Everyone wants AI until they have to change how they work.
Product-market fit isn't just about the product - it's about timing the market's readiness 🎯
Product-market fit isn't just about the product - it's about timing the market's readiness 🎯
Everyone's building AI assistants.
Smart founders are building AI that makes their existing team 10x better 📈
Smart founders are building AI that makes their existing team 10x better 📈
September 3, 2025 at 4:12 PM
Everyone's building AI assistants.
Smart founders are building AI that makes their existing team 10x better 📈
Smart founders are building AI that makes their existing team 10x better 📈
"Knowledge is the greatest wealth."
Modern startup: "Knowing which features NOT to build is the greatest wealth" 💎
Modern startup: "Knowing which features NOT to build is the greatest wealth" 💎
September 1, 2025 at 8:28 PM
"Knowledge is the greatest wealth."
Modern startup: "Knowing which features NOT to build is the greatest wealth" 💎
Modern startup: "Knowing which features NOT to build is the greatest wealth" 💎
Philosophy teaches detachment from outcomes.
Startup life teaches attachment to everything, especially that one metric that makes you cry at 3 AM 📊
Startup life teaches attachment to everything, especially that one metric that makes you cry at 3 AM 📊
August 31, 2025 at 4:55 PM
Philosophy teaches detachment from outcomes.
Startup life teaches attachment to everything, especially that one metric that makes you cry at 3 AM 📊
Startup life teaches attachment to everything, especially that one metric that makes you cry at 3 AM 📊
"Karma" isn't just ancient wisdom—it's your product roadmap.
Ship buggy features, get buggy user reviews.
Build with care, users become advocates 🔄
Ship buggy features, get buggy user reviews.
Build with care, users become advocates 🔄
August 31, 2025 at 5:18 AM
"Karma" isn't just ancient wisdom—it's your product roadmap.
Ship buggy features, get buggy user reviews.
Build with care, users become advocates 🔄
Ship buggy features, get buggy user reviews.
Build with care, users become advocates 🔄
A thread on why AI agents are a security nightmare in today's organizations. Most identity systems still treat AI agents like human users — shared accounts, static permissions — ignoring their unique needs. This mismatch creates massive security blind spots. Let’s unpack why this matters.
August 29, 2025 at 9:22 PM
A thread on why AI agents are a security nightmare in today's organizations. Most identity systems still treat AI agents like human users — shared accounts, static permissions — ignoring their unique needs. This mismatch creates massive security blind spots. Let’s unpack why this matters.
it's "single sign on" then why do I have to do it twenty times a day? Asking for every frustrated employee ever 🔐
August 28, 2025 at 3:59 PM
it's "single sign on" then why do I have to do it twenty times a day? Asking for every frustrated employee ever 🔐
A thread on the 2024-2025 OAuth Device Flow attack wave by ShinyHunters and others. These attacks bypass MFA using social engineering, manipulating OAuth authorization itself—not software bugs. This shifts how we must think about identity security in cloud-first enterprises.
August 27, 2025 at 6:49 PM
A thread on the 2024-2025 OAuth Device Flow attack wave by ShinyHunters and others. These attacks bypass MFA using social engineering, manipulating OAuth authorization itself—not software bugs. This shifts how we must think about identity security in cloud-first enterprises.