Deepak Gupta
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guptadeepak.com
Deepak Gupta
@guptadeepak.com
🚀 Serial Entrepreneur - CEO & Co-founder @GrackerAI @LogicBalls

🌐 Cybersecurity Expert ➡️ AI Innovator

💡 Helping B2B SaaS companies boost revenue through AI
The path forward intertwines ethics, technology, and policy. As AI and vibe coding reshape identity’s meaning, we must balance innovation with human dignity and inclusion.
Full article here: guptadeepak.com/the-identity...
The AI Identity Crisis: NHIs, Agents & Vibe Coding in 2025
Your IAM strategy is obsolete. Organizations now manage 96 machine identities per human, AI agents make autonomous decisions at scale, and 45% of vibe-coded apps ship with security flaws. Learn why tr...
guptadeepak.com
October 28, 2025 at 7:39 PM
Addressing this identity crisis means redesigning security frameworks to embrace decentralized, behavior-driven identity models. These prioritize privacy and user sovereignty while resisting the centralized surveillance architectures prevalent today.
October 28, 2025 at 7:39 PM
AI agents acting autonomously complicate identity management—they can act on behalf of humans with increasing independence. This raises systemic questions: How do we ensure accountability? What identity binds an AI agent’s actions without human oversight?
October 28, 2025 at 7:39 PM
Vibe coding introduces a subtle, context-sensitive authentication that adapts to user behavior and environment dynamically. This evolution demands a shift from static credentials to continuous, nuanced identity signals blending AI insights with human patterns.
October 28, 2025 at 7:39 PM
CISO engagement demands patience, credibility, and context — not mass emails. The next wave of cybersecurity sales will belong to those who build trust before pitching products.
Full article here: guptadeepak.com/why-99-of-co...
Why Cold Emails to CISOs Fail (Data-Backed Solutions)
Cold emails to CISOs fail 99% of the time—not because security purchases are planned, but because they're reactive. New research shows 77% of cybersecurity deals are triggered by incidents and fear. C...
guptadeepak.com
October 21, 2025 at 6:40 PM
The truth: cybersecurity buying isn’t transactional — it’s communal.
Trust compounds across shared experiences, communities, and credibility. When the breach happens or a new risk spikes, they already know who to call.
October 21, 2025 at 6:40 PM
Successful vendors don’t chase attention; they cultivate relationships.
They show up in peer circles, contribute to security discourse, and earn relevance before any pitch is made. CISOs buy from voices they already trust to think clearly under pressure.
October 21, 2025 at 6:40 PM
CISOs live in an environment of risk and overload. Every pitch sounds the same, every promise exaggerated. Yet, they’ll engage deeply — once trust and timing align. Cold outreach that ignores this dynamic dies in the inbox.
October 21, 2025 at 6:40 PM
Passwords were built for people, not intelligent systems.
Rebuilding identity for autonomous enterprises means shaping digital trust that scales with intelligence, not access points.
Full article here: guptadeepak.com/beyond-passw...
Machine Identity: Beyond API Keys to Short-Lived Credentials
Static API keys scattered across repositories create exponential security debt as AI scales. The solution? Credentials that live for minutes, not months. X.509 certificates and service mesh technology...
guptadeepak.com
October 15, 2025 at 8:44 PM
The autonomous enterprise isn’t just secure—it’s self-aware.
Identity functions as its neural network, governing interactions autonomously while maintaining compliance and auditability at scale.
October 15, 2025 at 8:44 PM
This shift demands identity as infrastructure—not a policy layer.
Think decentralized identity graphs, continuous authentication, and policy engines that interpret trust signals dynamically rather than enforcing static rules.
October 15, 2025 at 8:44 PM
Static credentials break under autonomous workflows.
As AI agents, microservices, and humans interact in real time, identity must become contextual and machine-verifiable—able to assert who, what, and why across evolving boundaries.
October 15, 2025 at 8:44 PM
We can’t secure systems without first securing minds.
Full article here: guptadeepak.com/the-psycholo...
Why 70% Feel Overwhelmed: Psychology of Authentication UX
70% of Americans feel overwhelmed by passwords, yet only half choose secure ones despite knowing the risks. The problem isn't user education—it's psychology. Discover why users resist better authentic...
guptadeepak.com
October 13, 2025 at 7:14 PM
The future of authentication success lies in aligning psychological comfort with technical strength.
Systems that feel intuitive, minimize visible change, and build gradual trust will outpace “perfect but alien” solutions.
October 13, 2025 at 7:14 PM
Trust plays a bigger role than tech specs.
If users perceive a system as intrusive or opaque, resistance spikes — regardless of its proven safety.
Transparency and human-centered design remain the most underused levers for adoption.
October 13, 2025 at 7:14 PM
Security isn’t just a tech challenge.
It’s a cognitive one.
Loss aversion makes users overvalue the friction they gain and undervalue the security they receive. That’s why even proven methods like passkeys or hardware tokens struggle with adoption.
October 13, 2025 at 7:14 PM