Hammer Wein
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hammerwein.bsky.social
Hammer Wein
@hammerwein.bsky.social
150 followers 220 following 77 posts
Making smashing wines in Rust, Burgenland. Organic. Small scale. Hands on. Our Winery: https://www.hammerwein.at Instagram: - discontinued - Mastodon: https://mastodon.social/@hammerweinrust
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Leafed the last of our Blaufränkisch plots. Now it‘s time for the white grape leafing.
Work in progress: Blaufränkisch Rusterberg. Vine by vine. Step by step. #viticulture #organic #austrianwine #winelover #photography #blackandwhite
Light and Shadow. Removing lateral shoots and leafs on the shaded side of our grapevines. #photography #viticulture #winelover #blackandwhite
Much appreciated - Thank you 👍
That‘s a merlot. Thank you!
Ran across this little fellow in one of our vineyards earlier today. Revisited the site with a better camera and found the young owl again. #owl #birdlife #photography
Ideal pairing for eating rich people.
Today we finished bringing out the biological deterrants against the vine moth. All growers in Rust are doing this since more than 20 years so we aren‘t reliant on any insecticides for our grape production! #organic #viticulture #winemaking
Spot the difference - or the thing that makes us different.We produce most of our marketing material in house. These are now our hip stickers and glass coasters designed after the idea of the "spot it!" game. Small edition. #dontpanicitsorganic
“Paywalls create a two-tiered system: credible, fact-based information for people who are willing to pay for it, and murkier, less-reliable information for everyone else. Simply put, paywalls get in the way of informing the public, which is the mission of journalism.”
Wow, destemming by hand. Was thinking about that some time ago but as we have the machinery we destem mechanically. Do you see any benefits?
Difficult to say. While you safe some time in winter pruning - the suckering and foilage work is a bit excessive. The vines seem to have better balanced growth. Yields are less than cane pruning but thats with intent.
When i started working in our winery 2009
it wasn’t very common. It’s been gaining a bit more popularity over the past decade.
Oh - actually we never thought about that. But because of spring frost damage last year we pruned one block with longer spurs. These will be trimmed once the danger of frost is gone. Curious how this will delay harvest in the long run. Btw:
Our average wine age is older than 25
years now.
Such follower numbers are really crazy for anything wine related. I sometimes doubt any of the leading accounts in social media wine business did not buy followers. I mean who wouldn’t? It’s all about interaction numbers.
What was your experience working with "big" social media the last decade? Especially when it comes to building brands. I get the impression that theres a substantial amount of bots on big social media platforms and AI is making this all even worse. 4/4 #socialmedia #brandbuilding #bots
Access to other vendors so you can't trace relation and get a meaningful analytic outside their own toolset. They also heavily obfuscate the html code of the site to make it impossible to parse through external scripts. Is big social media all fake exposure with a bubble waiting to burst? 3/4
... looking closely on the followers we got through this reel it seems most followers are actually bots. Accounts set to private that basically follow 2k or more pages from obscure world regions. Also looking at my Website statistics, it's not generating anything. I know meta turned off API... 2/4
Ironically as we closed down most of instagram content we share - we posted a video that was relatively unspectacular from pruning (also on here in my profile). This video got into a heavy rotation on instagram (20k+ views) and we finally managed to break 1k Followers - woohoo. But ... 1/4
Early morning mood. Wonderful colors #morning #photo #landscape
Sometimes comedic captions are too harsh to be funny #trump #democracy - dark days we are living in. But i refuse to walk in this darkness. ✊