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L W Johnson

@helltownbeer.bsky.social

300 followers 31 following 390 posts

Soccer viewership data and analysis. Soap maker.

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L W Johnson @helltownbeer.bsky.social · Feb 9

Some Sunday writing on Little House on the Prairie and The Waltons... Walnut Grove and Walton's Mountain Would Reject Today's "Culture Wars"
www.helltownbeer.com/2025/02/waln...

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L W Johnson @helltownbeer.bsky.social · 1d

Soccer Viewership SEP 29 - OCT 5
• Premier League • LaLiga • USL • NWSL • and more

www.helltownbeer.com/2025/10/socc...

L W Johnson @helltownbeer.bsky.social · 6d

July? 1 pm? It's going to be 90 degrees with 100% humidity after a 2-hour lightning delay at that stadium.

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L W Johnson @helltownbeer.bsky.social · 8d

It'd be nice to know. I'd venture a guess that most hate-watched.

L W Johnson @helltownbeer.bsky.social · 8d

Soccer Viewership SEP 22 - 28
• Includes notes on the YouTubeTV / TelevisaUnivision split • 151 soccer events and programs last week •
www.helltownbeer.com/2025/10/socc...

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L W Johnson @helltownbeer.bsky.social · 8d

This includes TUDN and Galavision. It's a blow to LigaMX, even if it is a single digit percentage change. Margins are currently very small in the pay-TV and streaming space.

L W Johnson @helltownbeer.bsky.social · 9d

YouTube TV no longer carries Univision and UniMas, according to an email I received early this morning.

YTTV has an est 9 mil subscribers. It'll have an impact on Liga MX viewership. Not sure how much, but my most recent data shows the league dropping (like others).

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L W Johnson @helltownbeer.bsky.social · 11d

Among the lowest, I'll have to double-check.

Reposted by L W Johnson

Millennial PC Gaming Aesthetics @millennialpcaest.bsky.social · 14d

'Blade Runner' - 1997

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L W Johnson @helltownbeer.bsky.social · 15d

Soccer Viewership SEP 15 - 21
191 soccer events and programs last week • Nobody is watching domestic soccer • full list...

www.helltownbeer.com/2025/09/socc...

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L W Johnson @helltownbeer.bsky.social · 22d

Soccer Viewership SEP 8 - 14
• 137 soccer programs and events last week • PL on USA tops week •
www.helltownbeer.com/2025/09/socc...

L W Johnson @helltownbeer.bsky.social · 28d

Soccer Viewership SEP 1 - 7
• USMNT tops week • NWSL ION numbers included • International Break •

www.helltownbeer.com/2025/09/socc...

L W Johnson @helltownbeer.bsky.social · Sep 9

Yep

L W Johnson @helltownbeer.bsky.social · Sep 8

Who am I to say what MLS and US Soccer need to do ahead of next summer's World Cup but - can say, top to bottom, it should be something better than what is happening.

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L W Johnson @helltownbeer.bsky.social · Sep 4

Soccer Viewership AUG 25 - 31

• Liverpool, Arsenal pull 900k on USA

www.helltownbeer.com/2025/09/socc...

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L W Johnson @helltownbeer.bsky.social · Sep 4

I haven't either. TUDN pulled 203k on the simulcast, but that's all I've got rn.

L W Johnson @helltownbeer.bsky.social · Aug 29

I think they're going into panic mode.

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L W Johnson @helltownbeer.bsky.social · Aug 29

I've got the Premier League on USA up about 12% YOY.

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L W Johnson @helltownbeer.bsky.social · Aug 28

Haven't been able to find it yet. Keeping an eye out for it.

L W Johnson @helltownbeer.bsky.social · Aug 27

Soccer Viewership AUG 18 - 24

www.helltownbeer.com/2025/08/socc...

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L W Johnson @helltownbeer.bsky.social · Aug 23

I smell a league rebrand coming along with a schedule change.

L W Johnson @helltownbeer.bsky.social · Aug 23

Major League...

49k Fishing - DISC
36k Soccer - FS1
15k Pickleball - FS1
14k Soccer - FOXD
13k Fishing - VICE
8k Pickleball - FS2
8k Soccer - FS2
2k Soccer - FOXD

L W Johnson @helltownbeer.bsky.social · Aug 21

Yeah, the PL is way out in front of domestic US leagues. There is no catching them.

L W Johnson @helltownbeer.bsky.social · Aug 21

• Peacock viewership estimates •

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L W Johnson @helltownbeer.bsky.social · Aug 21

Soccer Viewership AUG 11 - 17

• PL starts strong • USL hits high • NWSL numbers consistent • over 140 soccer games and programs last week • www.helltownbeer.com/2025/08/socc...

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L W Johnson @helltownbeer.bsky.social · Aug 21

"Major League..."
(viewership last week)

49k Fishing - DISC
36k Soccer - FS1
15k Pickleball - FS1
14k Soccer - FOXD
13k Fishing - VICE
8k Pickleball - FS2
8k Soccer - FS2
2k Soccer - FOXD