L W Johnson
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helltownbeer.bsky.social
L W Johnson
@helltownbeer.bsky.social
Soccer viewership data and analysis. Soap maker.
It was, yes
December 16, 2025 at 4:14 PM
Estimate. I haven't seen the real number yet.
December 16, 2025 at 3:53 PM
Close. Last year was the lowest at 500k. 2012 was 800k. Then this year.

Without Messi there's a chance it would have dropped below last season.
December 14, 2025 at 4:18 PM
Heheh
November 27, 2025 at 11:08 PM
So, for an old-school holiday blog post, I listed 5 games I picked up along the way that pair nicely with the holiday season.

www.helltownbeer.com/2025/11/5-ho...

Happy Thanksgiving
5 Holiday Season Comfort Food Video Games
Helltown covers soccer in the USA and beyond. Well, mostly soccer with a focus on Columbus Crew SC. Sometimes other sports. Sometimes no sport at all.
www.helltownbeer.com
November 27, 2025 at 11:07 PM
Not sure Mr Laphroaig is comfortable in this... mixed company
November 27, 2025 at 11:03 PM
Thanks for mentioning it. I'll note it in my data because I think it's all going to YouTube eventually.
November 26, 2025 at 9:36 PM
18 year old me in 94 would never believe this is where things are 30 years later.
November 26, 2025 at 6:28 PM
Might be that this will be the most watched domestic league game of the year.

I haven't seen any Liga MX Uni numbers but with the YTTV change this NWSL match could sneak into the top 15-20 on US TV. Looking at you NBC Sports PR - need more NBC numbers. Publish or perish.
November 25, 2025 at 11:50 PM
It's not rooting against it. We've been proven right over the last 15 years.
November 16, 2025 at 4:07 PM
It doesn't match. They've also found themselves without many US players (which was a reason to watch in the old days).

Roster makeups look like temu version of top 5 leagues in Europe. The in-stadium draw appears to be for fans of cover bands. I can't go see Arsenal but I can see the Rapids!
November 16, 2025 at 12:47 PM
They'll find that the TV market they left in 2023 will be completely different in 2029.
November 16, 2025 at 12:42 PM
Do you think they know?
November 15, 2025 at 2:45 PM
r/mls must be a treat. That type of fan has been on the wrong side of every move the league makes for a long time. I don't mind people who enjoy the league but to go crazy defending every move and slopping up every word from the don is gross.
November 15, 2025 at 2:25 PM
In a similar boat. I mainly have it for my aging parents, but I love that I can record just about any movie pre-2000 (and the UI is good) so there is a lot of value for me there, but it's creeping towards $100 - and I can buy a lot of movies for that a month.
November 15, 2025 at 2:22 PM
I see that as well. I'm an "old dad" of a 9 yr old and around a bunch of young millennial parents so I see it. Always wondering where all the kids have gone. USSF survived on the numbers and that train has left the building.
November 15, 2025 at 2:19 PM
I think it never made sense bc it was incomplete. They wanted to sell their apple funded games to other nets and somehow didn't realize that Disney, Google, and every other network/tech company were apple competitors. I don't know if this is sportsbro meathead stuff or what.
November 15, 2025 at 12:37 PM