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Ian Lurie

@ianlurie.bsky.social

1.2K followers 420 following 550 posts

Cynical idealist. Digital marketer. Dungeons & Dragons player. Writes over at ianlurie.com. he/him

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Ian Lurie @ianlurie.bsky.social · 4d

a picture of a dog on a balcony with the words can i pet that dawg below it

ALT: a picture of a dog on a balcony with the words can i pet that dawg below it

media.tenor.com

Ian Lurie @ianlurie.bsky.social · 4d

That moment I edit functions.php and my site doesn't crap out.

a man wearing glasses and a suit is making a face

ALT: a man wearing glasses and a suit is making a face

media.tenor.com

Ian Lurie @ianlurie.bsky.social · 4d

I'm making a t-shirt.

Ian Lurie @ianlurie.bsky.social · 4d

I still get the best blog comments:

Ian Lurie @ianlurie.bsky.social · 8d

I'm 'The' Digital Marketing Nerd. I'll fight that fight.

Ian Lurie @ianlurie.bsky.social · 8d

HAHAH OK my bad.

Ian Lurie @ianlurie.bsky.social · 8d

No, it’s the mice. 42 of them.

Ian Lurie @ianlurie.bsky.social · 8d

It’s not about consensus. It’s about whether the AIs are reading these files. So far, all evidence is “no”

Ian Lurie @ianlurie.bsky.social · 8d

I sincerely, truly, really want to say, "AIs use LLMs.txt for grounded results."

I've seen no evidence. And if I ask the AIs, they say...

Ian Lurie @ianlurie.bsky.social · 8d

Ok, that’s fair.

Ian Lurie @ianlurie.bsky.social · 9d

I'm waiting for you to build an airship and remain in constant motion.

Ian Lurie @ianlurie.bsky.social · 10d

If airplanes only worked 80% of the time…

Ian Lurie @ianlurie.bsky.social · 10d

WE STARTED WITH CLAY THANK YOU VERY MUCH

Ian Lurie @ianlurie.bsky.social · 10d

Rage, caffeine, and misplaced optimism.

Ian Lurie @ianlurie.bsky.social · 10d

Ian Lurie @ianlurie.bsky.social · 10d

NFTs.

I’m kidding.

I can’t think of anything specific, but the continuing struggles of every Google organic search alternative surprised me. Even with a near-monopoly you’d expect SOMEONE to mount a reasonable challenge.

Ian Lurie @ianlurie.bsky.social · 10d

Thirty years ago, I started in marketing. AMA

an elderly woman in a blue jacket is holding her chest and saying `` old but still lit '' .

ALT: an elderly woman in a blue jacket is holding her chest and saying `` old but still lit '' .

media.tenor.com

Ian Lurie @ianlurie.bsky.social · 10d

That feeling when a client adopts your messaging suggestions...

a cat is laying on a dog bed in front of a fireplace

ALT: a cat is laying on a dog bed in front of a fireplace

media.tenor.com

Ian Lurie @ianlurie.bsky.social · 15d

I often use "git"

Ian Lurie @ianlurie.bsky.social · 18d

I crashed @gfiorelli1.bsky.social's podcast and talked about chunking, why we can't use maps anymore, the difference between discoverability and value, and why SEO is dead.

OK, I didn't say that last part. But I made ya look.

www.advancedwebranking.com/blog/build-v...

Also, my god, that photo.

SEO Post-AI: Build Value, Measure Lift | Ian Lurie

Listen to Ian Lurie's SEO insights post-AI: using AI as a collaborator, chunking optimization, quick performance wins, and lift-based measurement strategies.

www.advancedwebranking.com

Ian Lurie @ianlurie.bsky.social · 19d

A few folks have been wondering about AIOs

Ian Lurie @ianlurie.bsky.social · 22d

If removing ?num=100 really generated this swing, scrapers were hitting Google a LOT harder than I thought. This is aggregate clicks and impressions data for some of my biggest clients. Look at the drop starting September 9:

Reposted by Ian Lurie

Andy Carvin @acarv.in · 24d

@archive.org preserved the original study, which you can find here. web.archive.org/web/20250911...

Ian Lurie @ianlurie.bsky.social · Aug 23

donald trump says i want you for cs army

ALT: donald trump says i want you for cs army

media.tenor.com

Ian Lurie @ianlurie.bsky.social · Aug 23

Uhm. Sure you’re all gonna tell me this isn’t a big deal, but history says otherwise. www.foxnews.com/politics/nat...

National Guard mobilizing in 19 states amid immigration, crime crackdown

Up to 1,700 National Guard troops will mobilize across 19 states to support Trump's immigration crackdown, with Texas hosting the largest presence.

www.foxnews.com