INSTID Institute for Identity
LightNews LightNews
banner
instid.bsky.social
INSTID Institute for Identity
@instid.bsky.social
15 followers 58 following 31 posts
We are a branding and communications agency for places and place-related businesses.

Website: instid.org
LinkedIn: https://uk.linkedin.com/company/instid-institute-for-identity
Director: https://www.linkedin.com/in/dr-natasha-norman-a92abb8/
Posts Replies Media Videos
instid.bsky.social
Destination Canada has launched AI powered Traveller Segmentation Program to enhance tourism marketing.

#PlaceBranding #AI #Personalisation #Tourism

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #placebranding #ai #personalisation #tourism
Destination Canada has launched AI powered Traveller Segmentation Program to enhance tourism marketing. The program shifts the focus from “High-Value Guests”…
www.linkedin.com
January 23, 2025 at 3:28 AM
instid.bsky.social
It is Pretty but Is it Prague?

#Prague #CzechRepublic #PlaceIdentity #Design #VisualIdentity #PlaceBranding

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #prague #czechrepublic #placeidentity #design #visualidentity…
It is Pretty but Is it Prague? Yesterday, Magistrát hl. m. Praha launched a new Visual Identity for the city to replace a 20-year-old logo. The new version…
www.linkedin.com
January 23, 2025 at 3:26 AM
instid.bsky.social
Scottish Coo-ture

#placebranding #placeidentity #mascot #UK #Scotland

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #placebranding #placeidentity #mascot #uk #scotland
Scottish Coo-ture Place Branding Fun Friday. VisitScotland is featuring the country’s famous hairy cows in its winter promotion. A dedicated tab on the…
www.linkedin.com
January 23, 2025 at 3:24 AM
instid.bsky.social
Don’t Forget the Mosque

A marketing nightmare erupted for Visit Malaysia as it had to withdraw its 2026 campaign video barely 10 days after its launch.

#placebranding #controversy #campaign #tourism #Malaysia

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #placebranding #placeidentity #malaysia #asia #tourismcampaign…
Don’t Forget the Mosque A marketing nightmare erupted for Visit Malaysia as it had to withdraw its 2026 campaign video barely 10 days after its launch. The…
www.linkedin.com
January 23, 2025 at 3:23 AM
instid.bsky.social
Ireland Picks Its Targets

The 2025 marketing strategy by Tourism Ireland, announced today, makes policies out of a few of some widely-discussed ‘trends’.

#visitorattraction #tourism #tourismcampaign #placebranding

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #visitorattraction #tourism #tourismcampaign #placebranding…
Ireland Picks Its Targets The 2025 marketing strategy by Tourism Ireland, announced today, makes policies out of a few of some widely-discussed ‘trends’…
www.linkedin.com
January 23, 2025 at 3:21 AM
instid.bsky.social
Didn’t Spend Enough

South African Tourism Africa Tourism is likely to return 2/3rds of its 2024/25 budget (approx USD 420 million) to the state after failing to spend the funds.

#Placebranding #placemarketing #placeidentity

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: De Lille has no choice but to place SA Tourism under administration – DA
Didn’t Spend Enough South African Tourism Africa Tourism is likely to return 2/3rds of its 2024/25 budget (approx USD 420 million) to the state after failing…
www.linkedin.com
January 23, 2025 at 3:19 AM
instid.bsky.social
Visit Wales has launched a campaing to celebreate the Welsh concept of hwyl (pronounced “hoo-eel”).

#placemaking #placeidentity

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: Deep joy: Wales embraces ‘hwyl’ in tourism campaign to rival Danish ‘hygge’
Today, Visit Wales has launched a campaing to celebreate the Welsh concept of hwyl (pronounced “hoo-eel”), which it defines as a “deep state of joy that comes…
www.linkedin.com
January 23, 2025 at 3:18 AM
instid.bsky.social
For your Friday viewing, we have a virtual tour of Traverse, a 15-thousand residents town in North Michigan.

#placemarketing #Traverse #virtualtour #tourism

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: SKYNAV | Virtual Tours For Travel & Real Estate, Virtual Tour Software
For your Friday viewing, we have a virtual tour of Traverse, a 15-thousand residents town in North Michigan. Traverse City Tourism has launched a SKYNAV, a…
www.linkedin.com
January 10, 2025 at 12:44 PM
instid.bsky.social
Two Small Countries Piggyback on Big Brands

#Philippines #TourismCampaign #NYC #TimesSquare #Travellers #Tourism #PlaceBranding #PlacePromotion #PlaceMarketing #PlaceIdentity

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #philippines #tourismcampaign #nyc #timessquare #travellers #tourism…
Two Small Countries Piggyback on Big Brands Two small countries have gone for ‘brand - piggybacking’ this week. Philippine Department of Tourism has launched…
www.linkedin.com
January 10, 2025 at 12:39 PM
instid.bsky.social
Fiji’s Happy Passports Ad Goes Viral.

#Fiji #Tourism #Campaign #PlaceIdentity #PlacePromotion #PlaceBranding

www.linkedin.com/posts/instid...
INSTID Institute for Identity on LinkedIn: #fiji #tourism #campaign #placeidentity #placepromotion #placebranding
Fiji’s Happy Passports Ad Goes Viral. Tourism Fiji’s ‘happy passports’ ad has neared 2 million views on Youtube within about a month of airing. This surpasses…
www.linkedin.com
January 9, 2025 at 8:59 AM
instid.bsky.social
Croatia in Thin Air

#Croatia #Hologram #Tourism #Campaign #PlacePromotion #PlaceIdentity

www.linkedin.com/posts/instid...
INSTID Institute for Identity on LinkedIn: #croatia #hologram #tourism #campaign #placepromotion #placeidentity…
Croatia in Thin Air Roman solders have sword fights and dolphins leap into viewers in 3D hypergram activations, otherwise knowns as holograms, at major…
www.linkedin.com
January 7, 2025 at 6:06 PM
instid.bsky.social
New York looks back on 400 years

#NewYork #USA #Indigenouscommunities #PlaceMaking #PlaceBranding #PlaceIdentity #Anniversary #CivicPride #StakeholderEngagement

www.linkedin.com/posts/instid...
INSTID Institute for Identity on LinkedIn: #newyork #usa #indigenouscommunities #placemaking #placebranding…
New York looks back on 400 years The beginning of the year marked the start of a year-long campaign ‘Founded in New York’ to celebrate the city’s 400th…
www.linkedin.com
January 6, 2025 at 10:06 AM
instid.bsky.social
Mallorca wants respectful visitors

#PlaceBranding #PlaceIdentity #Overtourism #Mallorca #Spain #TourismCampaign #Rebrand #Launch

www.linkedin.com/posts/instid...
INSTID Institute for Identity on LinkedIn: #placebranding #placeidentity #overtourism #mallorca #spain…
Mallorca wants respectful visitors ‘Mallorca Ca Nostra’ aka ‘Mallorca Our Home’ supported by a slogan 'The Island of Tomorrow' is the newly presented brand…
www.linkedin.com
January 3, 2025 at 12:34 PM
instid.bsky.social
The Favourite Ingredient of Place Branding

#PlaceBranding #NationBranding #Gastronomy #PlaceIdentity #Branding

www.linkedin.com/posts/instid...
INSTID Institute for Identity on LinkedIn: #placebranding #nationbranding #gastronomy #placeidentity #branding
The Favourite Ingredient of Place Branding “We are what we eat” - this is not a nutritionist statement but a fast-growing dimension of place branding. Food is…
www.linkedin.com
January 2, 2025 at 11:08 AM
instid.bsky.social
Nottingham Timelapse’ – creative project by a student from Nottingham Trent University

#PlaceMaking #Nottingham #UnitedKingdom #PlaceIdentity #PlaceBrand #StudentProject

www.linkedin.com/posts/instid...
INSTID Institute for Identity on LinkedIn: #placemaking #nottingham #unitedkingdom #placeidentity #placebrand…
‘Nottingham Timelapse’ – creative project by a student from Nottingham Trent University A Nottingham Trent University student Maithili Patankar has created a…
www.linkedin.com
January 2, 2025 at 12:48 AM
instid.bsky.social
Kansas city gets a grip over its name

#KansasCity #USA #PlaceBranding #PlaceIdentity #BrandEquity

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #kansascity #usa #placebranding #placeidentity #brandequity
Kansas city gets a grip over its name Place branding gets at its most physical and tangible in Kansas City, Missouri, USA where Mayor Quinton Lucas has put in…
www.linkedin.com
December 30, 2024 at 3:06 PM
instid.bsky.social
See Christmas for the Trees

#Christmas #ChristmasSpirit #Europe #USA #Celebration #PlaceBranding #PlaceIdentity #ChristmasTree #PlaceMaking #MerryChristmas

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #christmas #christmasspirit #europe #usa #celebration #placebranding…
See Christmas for the Trees An imposing Christmas tree in a central location has become a must-have of public Christmas festivites programme for many places…
www.linkedin.com
December 30, 2024 at 3:04 PM
instid.bsky.social
Neighbourhoods come together for Tampa

#Tampa #USA #NeighbourhoodBranding #PlaceBranding #PlaceIdentity #CivicPride #PlaceMaking #Florida

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #tampa #usa #neighbourhoodbranding #placebranding #placeidentity…
Neighbourhoods come together for Tampa Tampa, a city of 400, 000 and the biggest city in north Florida, has unveiled new ‘branding’ for each of its 7 of its…
www.linkedin.com
December 30, 2024 at 3:02 PM
instid.bsky.social
"Hong Kong’s ‘Never Normal’: Trend or True?

#PlaceBranding #HongKong #Campaign #PlaceIdentity #InfluencerMarketing #PlaceMarketing #CitizenEngagement

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #placebranding #hongkong #campaign #placeidentity #influencermarketing…
"Hong Kong’s ‘Never Normal’: Trend or True? Over 40 Hong Kong brands have teamed up with creative agency TBWA\Worldwide and influencers to launch a new…
www.linkedin.com
December 30, 2024 at 3:01 PM
instid.bsky.social
Kerala seeks leadership in Women's Safety tourism

#UNWomen #ResponsibleTourism #FemaleSafety #Tourism #Kerala #India #KeralaTourism #PlaceBranding #Iceland #VisitIceland

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #unwomen #responsibletourism #femalesafety #tourism #kerala #india…
Kerala seeks leadership in Women's Safety tourism The Indian State of Kerala has set an ambitious goal to become the world’s safest and most empowering…
www.linkedin.com
December 30, 2024 at 2:59 PM
instid.bsky.social
Making Waves or Standing Still? Taiwan’s ‘Waves of Wonder’ Campaign

#PlaceBranding #Rebrand #Taiwan #China #TourismCampaign #PlaceIdentity #PlacePositioning

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #placebranding #rebrand #taiwan #china #tourismcampaign #placeidentity…
Making Waves or Standing Still? Taiwan’s ‘Waves of Wonder’ Campaign Taiwan Tourism Administration (TTA) has launched a new brand campaign Version 3.0 ‘Taiwan…
www.linkedin.com
December 30, 2024 at 2:57 PM
instid.bsky.social
Bermuda Seeks Talent. Really.

#InternationalBusinessWeek #Bermuda #StakeholderEngagement #BusinessDevelopment #EconomicDevelopment

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #internationalbusinessweek #bermuda #stakeholderengagement
Bermuda Seeks Talent. Really. The fact that Bermuda launched a campaign to attract talent may sound ironic given the island’s reputation as a tax haven…
www.linkedin.com
December 30, 2024 at 2:54 PM
instid.bsky.social
Glasgow’s Night Moves: Stakeholders Pull Together to ‘Choose Public Transport’.

#nightimeeconomy #Glasgow #UK #Scotland #TransportCampaign #StakeholderEngagement #UNESCOCityofMusic #ChristmasCampaign

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #nightimeeconomy #glasgow #uk #scotland #transportcampaign…
Glasgow’s Night Moves: Stakeholders Pull Together to ‘Choose Public Transport’. Glasgow City Council, public transport operators and the Night-time Economy…
www.linkedin.com
December 30, 2024 at 2:53 PM
instid.bsky.social
South Africa’s Storytelling Camera

#SouthAfrica #TourismCampaign #AfriCAM #LiveSouthAfrica #civicpride #citizenengagement #storytelling #placebranding

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #southafrica #tourismcampaign #africam #livesouthafrica #civicpride…
South Africa’s Storytelling Camera South African Tourism has launched a new iteration of the ‘Live South Africa’ campaign initially launched as "Live Again’’…
www.linkedin.com
December 30, 2024 at 2:51 PM
instid.bsky.social
India calls on its Diaspora to corall visitors.

#India #Tourism #Diaspora #TourismCampaign #PlaceIdentity #StekholderEngagement

www.linkedin.com/feed/update/...
INSTID Institute for Identity on LinkedIn: #india #tourism #diaspora #tourismcampaign
India calls on its Diaspora to corall visitors. Government of India has launched a ‘Chalo India’ campaign (https://chaloindia.gov.in/) inviting the Indian…
www.linkedin.com
December 19, 2024 at 5:40 PM