Ipsos in the UK
@ipsosintheuk.bsky.social
Leader in market research in the UK, part of @ipsosgroup.bsky.social.
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
Follow us for the latest insights 📊
Visit our website for more https://www.ipsos.com/en-uk
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NEW headline voting intention from Ipsos
📊Reform UK +8-point lead over Labour – down from +15 in Nov 2025
📊The Green’s vote share of 12% is down from 15% in Nov 2025
📊Both Labour and Conservatives up from Nov 2025 – Labour +4, Conservatives +3
📊Reform UK +8-point lead over Labour – down from +15 in Nov 2025
📊The Green’s vote share of 12% is down from 15% in Nov 2025
📊Both Labour and Conservatives up from Nov 2025 – Labour +4, Conservatives +3
Majority of Brits (59%) wouldn’t date a Trump supporter and around half (49%) wouldn’t date a supporter of Farage.
February 13, 2026 at 10:34 AM
Majority of Brits (59%) wouldn’t date a Trump supporter and around half (49%) wouldn’t date a supporter of Farage.
Brits would find it most difficult to be in a relationship with someone who supported Reform UK (40%).
They would find it easiest to be in a relationship with someone who supported the Greens (40%), Labour (39%) or the Lib Dems (36%) 💘
They would find it easiest to be in a relationship with someone who supported the Greens (40%), Labour (39%) or the Lib Dems (36%) 💘
February 13, 2026 at 8:45 AM
Brits would find it most difficult to be in a relationship with someone who supported Reform UK (40%).
They would find it easiest to be in a relationship with someone who supported the Greens (40%), Labour (39%) or the Lib Dems (36%) 💘
They would find it easiest to be in a relationship with someone who supported the Greens (40%), Labour (39%) or the Lib Dems (36%) 💘
53% of Brits say that they are willing to accept a loss of personal privacy in public spaces if it helps the police catch more criminals 👇
Public back the use of facial recognition for safer streets but are sceptical about AI chatbots, Ipsos poll finds
Nearly two thirds (64%) support government plans to fund 40 new Live Facial Recognition vans to scan faces in town centres and high crime areas to identify wanted criminals (17% oppose).
bit.ly
February 12, 2026 at 2:51 PM
53% of Brits say that they are willing to accept a loss of personal privacy in public spaces if it helps the police catch more criminals 👇
ID, please? 🪪 4 in 10 (40%) Brits now oppose the introduction of a national identity card scheme, while 32% support.
In July 2025, 19% opposed the idea and 57% were in support 👇
In July 2025, 19% opposed the idea and 57% were in support 👇
Opposition to ID cards doubles since July, Ipsos poll finds
Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
bit.ly
February 10, 2026 at 3:05 PM
ID, please? 🪪 4 in 10 (40%) Brits now oppose the introduction of a national identity card scheme, while 32% support.
In July 2025, 19% opposed the idea and 57% were in support 👇
In July 2025, 19% opposed the idea and 57% were in support 👇
Reposted by Ipsos in the UK
EVENT: Are Culture Wars Finally Taking Hold? Division, tension and identity in the UK today
Join us, @ipsosintheuk.bsky.social, The Rt Hon Lisa Nandy, @jburnmurdoch.ft.com and an expert panel to explore the shifting perceptions & realities of the UK's culture wars
➡️ www.kcl.ac.uk/events/are-c...
Join us, @ipsosintheuk.bsky.social, The Rt Hon Lisa Nandy, @jburnmurdoch.ft.com and an expert panel to explore the shifting perceptions & realities of the UK's culture wars
➡️ www.kcl.ac.uk/events/are-c...
February 9, 2026 at 10:05 AM
EVENT: Are Culture Wars Finally Taking Hold? Division, tension and identity in the UK today
Join us, @ipsosintheuk.bsky.social, The Rt Hon Lisa Nandy, @jburnmurdoch.ft.com and an expert panel to explore the shifting perceptions & realities of the UK's culture wars
➡️ www.kcl.ac.uk/events/are-c...
Join us, @ipsosintheuk.bsky.social, The Rt Hon Lisa Nandy, @jburnmurdoch.ft.com and an expert panel to explore the shifting perceptions & realities of the UK's culture wars
➡️ www.kcl.ac.uk/events/are-c...
🔴Net likeability ratings for Starmer (-50) equal Corbyn’s previous low, while the party is less liked than any time in Ipsos trends going back to 2007 (-22). But Labour is still more liked than its leader – and more than the other parties.
February 9, 2026 at 9:59 AM
🔴Net likeability ratings for Starmer (-50) equal Corbyn’s previous low, while the party is less liked than any time in Ipsos trends going back to 2007 (-22). But Labour is still more liked than its leader – and more than the other parties.
Only 14% of GB adults chose to stay sober this January, with 53% not considering staying dry.
Of those 14% that chose a sober start to 2026:
🏆53% were successful
🍺19% lasted a few weeks
🍺18% lasted a week
🍺10% lasted a few days
Of those 14% that chose a sober start to 2026:
🏆53% were successful
🍺19% lasted a few weeks
🍺18% lasted a week
🍺10% lasted a few days
February 5, 2026 at 11:33 AM
Only 14% of GB adults chose to stay sober this January, with 53% not considering staying dry.
Of those 14% that chose a sober start to 2026:
🏆53% were successful
🍺19% lasted a few weeks
🍺18% lasted a week
🍺10% lasted a few days
Of those 14% that chose a sober start to 2026:
🏆53% were successful
🍺19% lasted a few weeks
🍺18% lasted a week
🍺10% lasted a few days
Rachel Reeves continues to have the worst net satisfaction scores Ipsos has ever recorded for a Chancellor of the Exchequer.
📊12% satisfied
📊73% dissatisfied
📊Net -61
📊12% satisfied
📊73% dissatisfied
📊Net -61
February 5, 2026 at 10:21 AM
Rachel Reeves continues to have the worst net satisfaction scores Ipsos has ever recorded for a Chancellor of the Exchequer.
📊12% satisfied
📊73% dissatisfied
📊Net -61
📊12% satisfied
📊73% dissatisfied
📊Net -61
Reposted by Ipsos in the UK
The latest @ipsosintheuk.bsky.social Political Monitor brought some respite to established political parties
1) Kemi Badenoch's satisfaction scores continue to improve, incl. among Conservative supporters, from +16 among Tory voters in Nov to +49 now. Still negative -31 among the general public.
1) Kemi Badenoch's satisfaction scores continue to improve, incl. among Conservative supporters, from +16 among Tory voters in Nov to +49 now. Still negative -31 among the general public.
February 3, 2026 at 12:36 PM
The latest @ipsosintheuk.bsky.social Political Monitor brought some respite to established political parties
1) Kemi Badenoch's satisfaction scores continue to improve, incl. among Conservative supporters, from +16 among Tory voters in Nov to +49 now. Still negative -31 among the general public.
1) Kemi Badenoch's satisfaction scores continue to improve, incl. among Conservative supporters, from +16 among Tory voters in Nov to +49 now. Still negative -31 among the general public.
📊 28% of the public are satisfied with the way Nigel Farage is doing his job as Leader of Reform UK (-3 v Nov 25)
📊 55% (+3) are dissatisfied
📊 He has a net score of -27 (down from -21 in November)
📊 55% (+3) are dissatisfied
📊 He has a net score of -27 (down from -21 in November)
February 3, 2026 at 8:50 AM
📊 28% of the public are satisfied with the way Nigel Farage is doing his job as Leader of Reform UK (-3 v Nov 25)
📊 55% (+3) are dissatisfied
📊 He has a net score of -27 (down from -21 in November)
📊 55% (+3) are dissatisfied
📊 He has a net score of -27 (down from -21 in November)
Only 15% are satisfied with the way Keir Starmer is doing his job as PM – hardly changed from 13% in Nov 2025
77% are dissatisfied, giving him a net rating of -62.
77% are dissatisfied, giving him a net rating of -62.
February 2, 2026 at 11:30 AM
Only 15% are satisfied with the way Keir Starmer is doing his job as PM – hardly changed from 13% in Nov 2025
77% are dissatisfied, giving him a net rating of -62.
77% are dissatisfied, giving him a net rating of -62.
Immigration remains the biggest issue facing the country this month - 41% of the public see it as a concern (down 5ppts since Dec).
The economy remains the second-biggest issue (34%).
Read our latest Issues Index 👇
The economy remains the second-biggest issue (34%).
Read our latest Issues Index 👇
Concern about defence doubles to become as big an issue for Britain as the NHS and inflation
Concern about defence has doubled since last month to 24%, making it the joint third-biggest issue for the country.
www.ipsos.com
February 2, 2026 at 8:00 AM
Immigration remains the biggest issue facing the country this month - 41% of the public see it as a concern (down 5ppts since Dec).
The economy remains the second-biggest issue (34%).
Read our latest Issues Index 👇
The economy remains the second-biggest issue (34%).
Read our latest Issues Index 👇
NEW headline voting intention from Ipsos
📊Reform UK +8-point lead over Labour – down from +15 in Nov 2025
📊The Green’s vote share of 12% is down from 15% in Nov 2025
📊Both Labour and Conservatives up from Nov 2025 – Labour +4, Conservatives +3
📊Reform UK +8-point lead over Labour – down from +15 in Nov 2025
📊The Green’s vote share of 12% is down from 15% in Nov 2025
📊Both Labour and Conservatives up from Nov 2025 – Labour +4, Conservatives +3
February 1, 2026 at 10:30 AM
NEW headline voting intention from Ipsos
📊Reform UK +8-point lead over Labour – down from +15 in Nov 2025
📊The Green’s vote share of 12% is down from 15% in Nov 2025
📊Both Labour and Conservatives up from Nov 2025 – Labour +4, Conservatives +3
📊Reform UK +8-point lead over Labour – down from +15 in Nov 2025
📊The Green’s vote share of 12% is down from 15% in Nov 2025
📊Both Labour and Conservatives up from Nov 2025 – Labour +4, Conservatives +3
61% of parents feel there's insufficient help and support available during early childhood years.
Read our new report in partnership with The Royal Foundation for Early Years 👉 https://bit.ly/3ZqFZHf
Read our new report in partnership with The Royal Foundation for Early Years 👉 https://bit.ly/3ZqFZHf
January 30, 2026 at 9:00 AM
61% of parents feel there's insufficient help and support available during early childhood years.
Read our new report in partnership with The Royal Foundation for Early Years 👉 https://bit.ly/3ZqFZHf
Read our new report in partnership with The Royal Foundation for Early Years 👉 https://bit.ly/3ZqFZHf
Concern about defence has doubled since last month to 24% 📈
This makes it the joint third-biggest issue for the country - alongside the NHS (24%) and inflation (23%) 👇
This makes it the joint third-biggest issue for the country - alongside the NHS (24%) and inflation (23%) 👇
Concern about defence doubles to become as big an issue for Britain as the NHS and inflation
Concern about defence has doubled since last month to 24%, making it the joint third-biggest issue for the country.
www.ipsos.com
January 29, 2026 at 9:36 AM
Concern about defence has doubled since last month to 24% 📈
This makes it the joint third-biggest issue for the country - alongside the NHS (24%) and inflation (23%) 👇
This makes it the joint third-biggest issue for the country - alongside the NHS (24%) and inflation (23%) 👇
First leaderboard of 2026📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
January 28, 2026 at 9:30 AM
First leaderboard of 2026📊
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
We asked the public 'to what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties?’.
Brits are slightly more favourable to Kemi Badenoch than Robert Jenrick, following his recent defection to Reform UK.
When it comes to sacking Jenrick and removing the Conservative whip, 47% think Badenoch made the right decision.
When it comes to sacking Jenrick and removing the Conservative whip, 47% think Badenoch made the right decision.
January 27, 2026 at 7:45 AM
Brits are slightly more favourable to Kemi Badenoch than Robert Jenrick, following his recent defection to Reform UK.
When it comes to sacking Jenrick and removing the Conservative whip, 47% think Badenoch made the right decision.
When it comes to sacking Jenrick and removing the Conservative whip, 47% think Badenoch made the right decision.
When the public are asked whether Keir Starmer would make a better Prime Minister than a host of leading politicians, Burnham is the only one to come out on top, leading the current PM by 7 points.
However, Burnham’s lead is down from 13 points last month.
However, Burnham’s lead is down from 13 points last month.
January 26, 2026 at 10:01 AM
When the public are asked whether Keir Starmer would make a better Prime Minister than a host of leading politicians, Burnham is the only one to come out on top, leading the current PM by 7 points.
However, Burnham’s lead is down from 13 points last month.
However, Burnham’s lead is down from 13 points last month.
If given the choice between the Labour Party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are slightly more likely to favour Labour – however…
January 23, 2026 at 1:54 PM
If given the choice between the Labour Party led by Keir Starmer and Reform UK led by Nigel Farage, Britons are slightly more likely to favour Labour – however…
Half (51%) of Brits expect the UK economy to enter a recession in 2026, down from 57% last year 👇 https://bit.ly/4qB8SMI
January 23, 2026 at 8:00 AM
Half (51%) of Brits expect the UK economy to enter a recession in 2026, down from 57% last year 👇 https://bit.ly/4qB8SMI
Reposted by Ipsos in the UK
The Public Attitudes to Science Survey results have been published by @ukri.org and @ipsosintheuk.bsky.social. This wide-ranging report reveals that the public values science, but highlights concerns over AI, information quality, and representation: www.britishscienceassociation.org/News/public-...
Public Attitudes to Science Survey shows the public values science, but highlights concerns over AI, quality of information, and representation
Ipsos, the British Science Association, and UK Research and Innovation have published the results of the 2025 Public Attitudes to Science Survey - the first since the Covid-19 pandemic, and the first ...
www.britishscienceassociation.org
January 20, 2026 at 9:18 AM
The Public Attitudes to Science Survey results have been published by @ukri.org and @ipsosintheuk.bsky.social. This wide-ranging report reveals that the public values science, but highlights concerns over AI, information quality, and representation: www.britishscienceassociation.org/News/public-...
Reposted by Ipsos in the UK
Great @britsciassoc.bsky.social & @ukri.org report on public attitudes to science.
🔬 82% thought scientists made a valuable contribution to society
64% agreed that science made a direct contribution to economic growth.
www.britishscienceassociation.org/News/public-...
@ipsosintheuk.bsky.social
🔬 82% thought scientists made a valuable contribution to society
64% agreed that science made a direct contribution to economic growth.
www.britishscienceassociation.org/News/public-...
@ipsosintheuk.bsky.social
Public Attitudes to Science Survey shows the public values science, but highlights concerns over AI, quality of information, and representation
Ipsos, the British Science Association, and UK Research and Innovation have published the results of the 2025 Public Attitudes to Science Survey - the first since the Covid-19 pandemic, and the first ...
www.britishscienceassociation.org
January 20, 2026 at 4:35 PM
Great @britsciassoc.bsky.social & @ukri.org report on public attitudes to science.
🔬 82% thought scientists made a valuable contribution to society
64% agreed that science made a direct contribution to economic growth.
www.britishscienceassociation.org/News/public-...
@ipsosintheuk.bsky.social
🔬 82% thought scientists made a valuable contribution to society
64% agreed that science made a direct contribution to economic growth.
www.britishscienceassociation.org/News/public-...
@ipsosintheuk.bsky.social
Just 1 in 5 (20%) Brits think the current UK governing system works well, while 73% think it needs improvement - including 44% who say it needs a great deal 👉 https://bit.ly/49vpnnn
January 21, 2026 at 8:21 AM
Just 1 in 5 (20%) Brits think the current UK governing system works well, while 73% think it needs improvement - including 44% who say it needs a great deal 👉 https://bit.ly/49vpnnn
Half (49%) of Brits rate the Labour government’s performance in 2025 as poor, with 6 in 10 (63%) expressing disappointment about what it has done since the election 👉 https://bit.ly/3ZlHMgq
Britons pessimistic about government performance in short and long term, survey reveals
Half (49%) of Britons rate the Labour government’s performance in 2025 as poor, with six in ten (63%) expressing disappointment about what it has done since the election.
bit.ly
January 20, 2026 at 8:00 AM
Half (49%) of Brits rate the Labour government’s performance in 2025 as poor, with 6 in 10 (63%) expressing disappointment about what it has done since the election 👉 https://bit.ly/3ZlHMgq
What do you need to be wealthy?
Richie Jones unpacks the latest findings from our Modern Masculinity campaign with PoliticsJOE 🎙️https://bit.ly/4jKxgc0
Explore the findings 👉 https://bit.ly/49WTxA4
Richie Jones unpacks the latest findings from our Modern Masculinity campaign with PoliticsJOE 🎙️https://bit.ly/4jKxgc0
Explore the findings 👉 https://bit.ly/49WTxA4
January 19, 2026 at 4:03 PM
What do you need to be wealthy?
Richie Jones unpacks the latest findings from our Modern Masculinity campaign with PoliticsJOE 🎙️https://bit.ly/4jKxgc0
Explore the findings 👉 https://bit.ly/49WTxA4
Richie Jones unpacks the latest findings from our Modern Masculinity campaign with PoliticsJOE 🎙️https://bit.ly/4jKxgc0
Explore the findings 👉 https://bit.ly/49WTxA4