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Ipsos in the UK

@ipsosintheuk.bsky.social

850 followers 96 following 190 posts

Leader in market research in the UK, part of @ipsosgroup.bsky.social. Follow us for the latest insights 📊 Visit our website for more https://www.ipsos.com/en-uk

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Ipsos in the UK @ipsosintheuk.bsky.social · 10d

NEW headline voting intention from Ipsos

📉22% is the lowest we’ve recorded for Labour since June 2009
📉14% is the lowest VI share we’ve ever seen (since 1976) for the Conservatives

Headline voting intention: September 2025
Reform UK 34%
Labour 22%
Conservative 14%
Lib Dems 12%
Green Party 12%
Other 6%
Reform lead = +12

6 11 20

Ipsos in the UK @ipsosintheuk.bsky.social · 2d

Dive into how young people consume news and information in our digital age here👉 bit.ly/46OnpMk

Young Britons trust social media as a news source despite misinformation fears

New research from Ipsos, in partnership with JOE media, suggests that social media is now the dominant source of information about current events for younger Britons aged 16-34.

bit.ly

Ipsos in the UK @ipsosintheuk.bsky.social · 2d

Social media has become the go-to news source for younger Britons 📰

56% of young men and 60% of young women use social media as their main source of information about current events.

Social media is the predominant source of information about current events for 56% of young men and 60% of young women aged 16-34.
Base: (n=2474)
Source: Ipsos Omnibus
Qu: Where would you say that you get the majority of your information about current events?

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Ipsos in the UK @ipsosintheuk.bsky.social · 2d

And there’s a gender split…

Young men are much more likely to say they trust YouTube, social media, and podcasts than young women. 📱💻🎙️

Young men are significantly more likely to say that they trust digital platforms like YouTube, social media, and podcasts than young women.

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Ipsos in the UK @ipsosintheuk.bsky.social · 2d

Are young British men addicted to social media? 👀

Almost half (45%) say yes – according to our Modern Masculinity campaign with @politicsjoe.bsky.social.

Almost half (45%) of young men say that they are addicted to social media, compared to 41% of young women and a quarter (25%) of Britons overall.
Base: (n=2474)
Source: Ipsos Omnibus
Qu: To what extent, if at all, do you agree or disagree with the following statement. 'I am addicted to social media.'?

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Ipsos in the UK @ipsosintheuk.bsky.social · 6d

Read more 👉 bit.ly/3IFUpyk

Are you ready for it? One in five set to hit play on Life of a Showgirl

The findings show Swift is firmly on the nation’s radar, younger audiences are leading the fandom, and plenty plan to give the new album a spin, with a fearless few ready to splash out on tour tickets...

bit.ly

Ipsos in the UK @ipsosintheuk.bsky.social · 6d

Meanwhile, Swifties say Keir Starmer is either his Tortured Poets or Rep era.

☁️ Nigel Farage = 1989

💜 Kemi Badenoch = Speak Now

🧣 Ed Davey = RED

Do you agree? 👀

Which Taylor Swift era, if any, do you think most represents each of the following party leaders?
Keir Starmer = Reputation or Tortured Poets Department
Nigel Farage = 1989
Kemi Badenoch = Speak Now Ed Davey = RED

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Ipsos in the UK @ipsosintheuk.bsky.social · 6d

Taylor Swift’s new album lands tomorrow 🎶 but nearly half of Britons (47%) say they won’t be tuning in.

Only 13% even count themselves as Swifties (!)

/swift-tee/∙ noun
fans of the American singer-songwriter Taylor Swift, often regarded as one of the largest and most devoted fanbases in music

Reposted by Ipsos in the UK

Billie Morgan @billiedsm.bsky.social · 10d

What are the public priorities for the NHS and social care? It’s quite a question. Today’s @healthfoundation.bsky.social and @ipsosintheuk.bsky.social event had an informed and engaging who made an attempt at answering it. #LPC2025

A health foundation and Ipsos event, with a panel of five people discussing the publics perception of health and social care. The audience is sat down facing the panel.

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Reposted by Ipsos in the UK

Alex Bogdan @alexbgd.bsky.social · 9d

New VI from @ipsosintheuk.bsky.social comes with many historic lows for Labour this #LabourConference2025
1) 22% Labour vote share is the lowest we've recorded for them since June 2009, at the time when Britain was still grappling with the fallout from the financial crash.

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Ipsos in the UK @ipsosintheuk.bsky.social · 10d

Prior to these results, Major and Sunak shared the spot for the worst with a rating of -59.

Click here for the full findings: www.ipsos.com/en-uk/reform...

Leader Satisfaction:
Worst rating for each Prime Minister
Starmer (Sep-25), 13% satisfied, 79% dissatisfied, -66 net satisfied
Sunak (Apr-24), 16% satisfied, 75% dissatisfied, -59 net satisfied
Truss (Oct-22), 16% satisfied, 67% dissatisfied, -51 net satisfied
Johnson (Jan-22), 24% satisfied, 70% dissatisfied, -46 net satisfied
May (Jun-19), 25% satisfied, 69% dissatisfied, -44 net satisfied

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Ipsos in the UK @ipsosintheuk.bsky.social · 10d

Little change for satisfaction with Farage, Badenoch and Davey, since June 2025.

However, Starmer’s satisfaction rating (-66) is worst on Ipsos record – going back to 1977.

How does that compare to previous leaders?

Satisfaction with leaders and government
September 2025
The Govt 82% dissatisfied, 6% don't know, 12% satisfied, Net = -70
Keir Starmer 79% dissatisfied, 8% don't know, 13% satisfied, Net = -66
Kemi Badenoch 61% dissatisfied, 25% don't know, 14% satisfied, Net = -47
Ed Davey 38% dissatisfied, 38% don't know, 23% satisfied, Net = -15
Nigel Farage 53% dissatisfied, 12% don't know, 34% satisfied, Net = -19

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Ipsos in the UK @ipsosintheuk.bsky.social · 10d

NEW headline voting intention from Ipsos

📉22% is the lowest we’ve recorded for Labour since June 2009
📉14% is the lowest VI share we’ve ever seen (since 1976) for the Conservatives

6 11 20

Reposted by Ipsos in the UK

Keiran Pedley @keiranpedley.bsky.social · 13d

NEW from @ipsosintheuk.bsky.social
what do the public think of Andy Burnham vs Keir Starmer

Burnham
Favourable 29%
Unfavourable 20%
Net +9

Starmer
Favourable 21%
Unfavourable 54%
Net -33

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Ipsos in the UK @ipsosintheuk.bsky.social · 13d

Almost three-quarters (74%) of people do not care who becomes the next Archbishop of Canterbury - even amongst Christians (62%).

While 17% think the next archbishop should speak out more, 28% want them to speak less on political issues.

Read more on @skynewsrss.bsky.social 👉 bit.ly/427TTzC

Majority of Britons do not care who becomes next archbishop of Canterbury, new poll suggests

The Church of England's most senior bishop is expected to be named in the coming weeks - almost a year after Justin Welby resigned over failures in handling a sex abuse scandal.

bit.ly

Ipsos in the UK @ipsosintheuk.bsky.social · 20d

British MPs are much more confident in the state of the UK US relationship than the general public.

Ipsos' Gideon Skinner joins BBC World News America, to discuss our latest public opinion polling on Trump and the UK US 'special relationship' 🎙️

Full findings 👉 bit.ly/4gsXkXH

Ipsos in the UK @ipsosintheuk.bsky.social · 21d

Majority of Britons think Zelenskyy has done a good job handling the Russian invasion of Ukraine (60% good job, 13% bad job).

👥As Trump begins his state visit in the UK, there's a consensus that he has done a bad job (25% good job, 44% bad job).

Full findings 👉 bit.ly/46lomeL

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Ipsos in the UK @ipsosintheuk.bsky.social · 22d

Full findings 👉 bit.ly/4prbLzr

MPs have more confidence in the US-UK “special relationship” than British public, according to Ipsos poll

Just 36% of Britons say that there is currently a ‘special relationship’ between the US and UK – however, in a separate survey of MPs 73% said that it still exists.

bit.ly

Ipsos in the UK @ipsosintheuk.bsky.social · 22d

36% of Britons agree there's a special relationship. 🤝 Whilst this is an improvement from the post-tariff low in April, levels are down from where they were in previous years.

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Ipsos in the UK @ipsosintheuk.bsky.social · 22d

👉43% of the public believe Trump’s actions harm British interests. This jumps to 55% amongst 55-75s but drops to 31% for 16–34-year-olds.

👉34% support protests against Trump's visit. Younger Britons (36%) are more in favour, while only 30% of older Britons back them.

43% of the public think Trump’s presidency has had a negative impact on British interests

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Ipsos in the UK @ipsosintheuk.bsky.social · 22d

The public view US influence as more negative than positive:

👍21% say the US mostly uses its influence in the world for good (up 6ppts since April)

👎33% say it uses its influence mostly for bad (down 8ppts)

Britons continue to be slightly more likely to think the US uses its influence for bad rather than for good around the world

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Ipsos in the UK @ipsosintheuk.bsky.social · 22d

Britons are divided on Trump’s UK visit - 48% think it should go ahead, and 34% think it shouldn’t.

📢 But on one thing they agree: they’re not fans. 61% don’t like him, and 62% say Britain doesn’t need a leader like Trump.

And the perception of the US isn't great either...

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Reposted by Ipsos in the UK

Trinh Tu @trinhtu.bsky.social · 23d

As AI increasingly becomes a trusted source for advice and companionship, our polling shows a complex relationship forming. Our data highlights both a personal reliance and societal unease towards AI’s growing influence. Explore this paradox here 👇
www.ipsos.com/en-uk/nearly...

Nearly one in five give Britons turn to AI for personal advice, new Ipsos research reveals

Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing ...

www.ipsos.com

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Ipsos in the UK @ipsosintheuk.bsky.social · 23d

Read more in @theguardian.com 👉 bit.ly/3IltZBI

UK workers wary of AI despite Starmer’s push to increase uptake, survey finds

Exclusive: A third of those polled do not tell bosses about use of tools and half think AI threatens the social structure

bit.ly

Ipsos in the UK @ipsosintheuk.bsky.social · 23d

But not all are in favour…

⚠️Over half (56%) say AI threatens societal structure, and just 29% say that AI has a positive effect on society.

💔Yet nearly 1 in 5 Britons (18%) turn to AI for advice for personal problems - even though 59% think AI is not a viable substitute for human connection.

The majority (56%) agree that the advance of AI threatens the current structure of society

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Ipsos in the UK @ipsosintheuk.bsky.social · 23d

Did you say “please”?

🔹3 in 4 (67%) British adults who interact with chatbots or AI tools say that they 'always' or 'sometimes' use polite language, such as 'please' and 'thank you’.

🔹Over a third (36%) think that being polite to AI improves the likelihood of receiving a helpful output.

3 in 4 British adults use polite language when speaking with chatbots or writing prompts for AI tools

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