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Trinh Tu @trinhtu.bsky.social · 23d

UK workers wary of AI despite Starmer’s push to increase uptake, survey finds

Exclusive: A third of those polled do not tell bosses about use of tools and half think AI threatens the social structure

www.theguardian.com

Trinh Tu @trinhtu.bsky.social · 23d

As AI increasingly becomes a trusted source for advice and companionship, our polling shows a complex relationship forming. Our data highlights both a personal reliance and societal unease towards AI’s growing influence. Explore this paradox here 👇
www.ipsos.com/en-uk/nearly...

Nearly one in five give Britons turn to AI for personal advice, new Ipsos research reveals

Almost one in five (18%) say they have used AI as a source of advice on personal problems. Three in four (67%) say they use polite language when interacting with AI, with over a third (36%) believing ...

www.ipsos.com

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Trinh Tu @trinhtu.bsky.social · Aug 26

When it comes to the education system itself, the #1 challenge cited by the UK public is a lack of funding. This worry is 11 points above the global average, showing a stark awareness of the resource strain on our schools.

Trinh Tu @trinhtu.bsky.social · Aug 26

This isn't just a fleeting concern; it's backed by a desire for firm action. 63% support banning smartphones in schools, and 70% support a ban on social media for all children under the age of 14 - a clear signal that the public is worried about the impact of tech on our youth.

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Trinh Tu @trinhtu.bsky.social · Aug 26

Yet, this pride is on a collision course with deep anxiety. What’s striking is where the UK deviates from the global consensus. While most countries see youth mental health as the top challenge, Britons point squarely at social media & technology (34%).

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Trinh Tu @trinhtu.bsky.social · Aug 26

Our latest @ipsosintheuk.bsky.social Global Education Monitor uncovers a fascinating paradox in how the British public views its education system. On one hand, pride is high – nearly half rate our system as 'good', placing the UK 5th in our 30-country study.

bit.ly/4mRS42h

Half of Britons rate the British education system as good, but lack of public funding seen as the biggest threat

In a break from the global trend, Britons now see the effects of social media and technology as the number one challenge facing young people (34%), ahead of mental health.

bit.ly

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Trinh Tu @trinhtu.bsky.social · Aug 14

Our @ipsosintheuk.bsky.social data reveals a strong public preference for STEM subjects.

This raises a key question for higher ed and the workforce: How do we bridge the perceived value gap for creative arts to ensure a robust talent pipeline for the UK's vital creative industries? #ALevelResults

Ipsos in the UK @ipsosintheuk.bsky.social · Aug 14

Is medicine worth studying at university? 🩺

93% of Brits think so - but creative subjects rank lower, with the majority seeing Art (48%) as less worth studying.

Where does your subject rank? 🤔

Findings August 2024 👉 bit.ly/3J5VI9L

Trinh Tu @trinhtu.bsky.social · Aug 13

A political tightrope for the Chancellor. 46% of Brits oppose a rise in inheritance tax, revealing a core dilemma: fairness versus the need for well-funded public services.

How the govt navigates this won't just be about balancing the books—it will be a test of their priorities.

Ipsos in the UK @ipsosintheuk.bsky.social · Aug 13

Word on the street: Reeves might tweak inheritance tax in the Autumn Budget to bring in more cash 💷 But this might not go down well with the public… In October 2024, 46% of Britons opposed raising the tax on inherited property, money, and possessions.

46% of Britons oppose increasing inheritance tax, or the amount of tax paid on inherited property, possessions and money

Almost half of Britons oppose increasing inheritance tax
Increasing inheritance tax, or the amount of tax paid on inherited property, possessions and money
Support 31%
Neither 18%
Oppose 46%
Base: 1,047 Online British adults aged 18-75, 22-23 October 2024Source: Ipsos Omnibus
Qu: Below is a list of proposals that may or may not be included in next week’s Budget announcement. To what extent, if at all, would you support or oppose each?

Trinh Tu @trinhtu.bsky.social · Aug 8

Our new @ipsosintheuk.bsky.social polling shows that the Conservative's record in govt is still a significant obstacle for the public. With 2024 Tory voters divided and some still favouring Boris Johnson, Badenoch's grip on the party looks anything but stable.

conservativehome.com/2025/08/07/t...

The return of Boris? Tory voters are looking back to the future | Conservative Home

Should Kemi Badenoch falter, Boris Johnson is the clear favourite among those who voted Conservative in 2024 to return and save the party from its post-election despair.

conservativehome.com

Trinh Tu @trinhtu.bsky.social · Aug 5

Our latest data shows a consistent rise in concern about immigration, with 4 in 10 seeing it as an issue. It will be interesting to see if the govt's announcement of a 'one in, one out' scheme with France will make a difference in public opinion.

Trinh Tu @trinhtu.bsky.social · Aug 5

For over 50 years, the @ipsosintheuk.bsky.social Issues Index has been the definitive tracker of what's on Britain's mind.
www.ipsos.com/en-uk/econom...

Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980

Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.

www.ipsos.com

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Trinh Tu @trinhtu.bsky.social · Jul 22

The 'why' behind the reshuffle is clear in our @ipsosintheuk.bsky.social data. With Kemi Badenoch's net favourability at -31 and 49% of the public not recalling anything from her shadow cabinet, a reset was inevitable. This is about tackling a fundamental lack of connection and cut-through.

Ipsos in the UK @ipsosintheuk.bsky.social · Jul 22

As Badenoch reshuffles her shadow cabinet, our data shows they have a big visibility problem:

🔵49% don’t recall seeing anything from them recently
🔵Jenrick, Patel & Stride have made the biggest (but limited) impression
🔵 5% or fewer recall anything about each of the rest

Which of the following members of the opposition do you remember seeing, reading or hearing something about in the past couple of weeks?
49% None of these
14% Don't know
4% Andrew Griffith
4% Victoria Atkins
4% Laura Trott
5% Chris Philip
9% Mel Stride
13% Priti Patel
18% Robert Jenrick

Trinh Tu @trinhtu.bsky.social · Jun 26

Full findings here 👇
www.ipsos.com/en-uk/benefi...

Benefits paradox: Britons want compassion and responsibility, reveals Ipsos

The public prioritises retraining for in-demand jobs (43%), creating more flexible roles with employers (39%), and providing tailored support for individuals with health conditions and disabilities (3...

www.ipsos.com

Trinh Tu @trinhtu.bsky.social · Jun 26

Govt u-turn on #welfarereform? @ipsosintheuk.bsky.social
polling reveals a divided public. 33% prioritise strong safety net, even if it means some who could work do not, while 23% want stricter rules to encourage work.

Choppy road ahead is an understatement.

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Trinh Tu @trinhtu.bsky.social · Jun 21

The feeling is that Labour has not yet brought about the tangible changes many were hoping for following the 2024 election.

Full results 👇
www.ipsos.com/en-uk/reform...

Reform with Ipsos record 9-point lead over Labour, as public satisfaction with government nears lowest point recorded under a modern Labour administration

Labour’s 25% voting intention is the lowest share Ipsos has recorded for Labour since October 2019.

www.ipsos.com

Trinh Tu @trinhtu.bsky.social · Jun 21

Our first political monitor since the election illustrates that Labour is facing challenges in meeting the expectations of the British public. @ipsosintheuk.bsky.social research highlights the persistent pessimism surrounding the cost of living, immigration, and public services.

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Trinh Tu @trinhtu.bsky.social · Jun 20

Remembering the difficult choices my family faced when fleeing Vietnam, I'm exploring the complex public attitudes towards refugees.

New @ipsosintheuk.bsky.social data points to solutions: wealthier nations doing more and real opportunities for refugees.

www.ipsos.com/en-uk/commun...

Community as a Superpower: Why Refugees Seek Belonging

Our Managing Director, Public Affairs Trinh Tu reflects on why refugees seek belonging using the findings of this year's World Refugee Day survey.

www.ipsos.com

Trinh Tu @trinhtu.bsky.social · Jun 19

@ipsosintheuk.bsky.social, with @unhcr.org, have released our latest #WorldRefugeeDay survey.

While it confirms the public's commitment to providing refuge, it also highlights the need to address concerns about asylum seekers' motivations and integration.

www.ipsos.com/en-uk/world-...

Public Support Holding Steady for Refugees Despite Global Fragility

A new survey by Ipsos, released for World Refugee Day, highlights the resilience of public support for refugees while also revealing significant concerns to be addressed.

www.ipsos.com

Trinh Tu @trinhtu.bsky.social · Jun 6

As the #Spendingreview looms, our latest @ipsosintheuk.bsky.social polling shows that the public overwhelmingly backs more NHS investment - but ONLY if it doesn't impact the quality/availability of other services.

Difficult choices ahead for the govt.

More 👇
www.ipsos.com/en-uk/reeves...

Reeves’ approval ratings mirror Kwarteng’s post mini-budget as over half of Britons think the UK is now in a period of austerity. Public is split on the key decisions and trade-offs facing the Chancel...

Half (51%) of Britons say that Rachel Reeves is doing a bad job as Chancellor (16% good job). These ratings are near identical to Kwasi Kwarteng’s in the aftermath of the September 2022 mini-budget.

www.ipsos.com

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Trinh Tu @trinhtu.bsky.social · Jun 5

Our latest @ipsosintheuk.bsky.social global AI monitor reveals higher levels of concern about the potential impact of AI in the Anglosphere - with less than half trusting the UK government to regulate AI responsibly.

More in today's @theguardian.com
www.theguardian.com/technology/2...

English-speaking countries more nervous about rise of AI, polls suggest

Exclusive: Excitement is higher elsewhere, in global split that seems to mirror level of trust in government regulation

www.theguardian.com

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Trinh Tu @trinhtu.bsky.social · May 16

Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many - often contradictory - aspects.

More👇
www.ipsos.com/en-uk/public...

Public Hostility Towards Immigration: Understanding the Contradictions

Labour's immigration white paper is clearly a response to growing public concern. But shifting public opinion on such a complex and emotive issue isn't easy, especially when public opinion has so many...

www.ipsos.com

Trinh Tu @trinhtu.bsky.social · May 12

The govt's immigration white paper promises tighter restrictions on intl students, but @ipsosintheuk.bsky.social data shows they are more welcomed than other groups. 2 in 3 think overall immigration to Britain is too high, but only 37% feel this way about students.

bit.ly/4mddMO5

Two thirds of Britons say the total number of people entering the UK is too high

Two in three (67%) Britons believe the total number of people entering the UK is too high, with 43% stating it is "much too high."

bit.ly

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Trinh Tu @trinhtu.bsky.social · Apr 10

BUT, crime rates aren’t the only factor. Individual perceptions of safety, interactions with officers, procedural justice, community relations, and socioeconomic conditions also play a role. Check how your area fares using our MRP model:
ipsos-insight-llc.foleon.com/understandin...

Policing - Public Services 2025

UK policing satisfaction is low. Discover how crime hotspots and deprivation levels impact public trust and what Labour's new bill aims to achieve.

ipsos-insight-llc.foleon.com

Trinh Tu @trinhtu.bsky.social · Apr 10

New govt initiative, modelled on Greater Manchester Police's approach, will increase police foot patrols in busy neighbourhoods. The govt is right to address this as public dissatisfaction with UK policing is widespread, especially in deprived urban areas with high crime rates.

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Trinh Tu @trinhtu.bsky.social · Apr 10

Is the "Special Relationship" over? 💔

New @ipsosintheuk.bsky.social data, reported in @washingtonpost.com, suggests a turning point in UK/US ties. Our survey reveals a dramatic 17 ppt drop in belief in the "special relationship" over the past year.
www.washingtonpost.com/world/2025/0...

What ‘special relationship’? U.S. image sours in Britain and Europe.

Under President Trump, attitudes toward the United States are shifting in ways that pollsters say they haven’t seen before.

www.washingtonpost.com