Ipsos US
@ipsosus.bsky.social
Our experts uncover data & insights, providing actionable market research for businesses. At Ipsos, we're shaping a true understanding of Society/Markets/People
Here's what the men in your life are likely to be doing in June...
www.ipsos.com/en-us/71-glo...
www.ipsos.com/en-us/71-glo...
January 15, 2026 at 3:55 PM
Here's what the men in your life are likely to be doing in June...
www.ipsos.com/en-us/71-glo...
www.ipsos.com/en-us/71-glo...
Despite concerns about the impact of sports betting, the percentage of Americans who have bet on a live sporting event doubled since 2023. As more people engage with sports betting, platforms must ensure that their users are aware of how to gamble responsibly.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
January 14, 2026 at 7:27 PM
Despite concerns about the impact of sports betting, the percentage of Americans who have bet on a live sporting event doubled since 2023. As more people engage with sports betting, platforms must ensure that their users are aware of how to gamble responsibly.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
A significant gap has emerged between Americans' aspirations and current assessments regarding U.S. moral leadership, according to a new NPR/Ipsos poll. While 3 in 5 agree the U.S. should be the moral leader of the world, only 39% believe it actually is.
www.ipsos.com/en-us/most-a...
www.ipsos.com/en-us/most-a...
January 12, 2026 at 5:12 PM
A significant gap has emerged between Americans' aspirations and current assessments regarding U.S. moral leadership, according to a new NPR/Ipsos poll. While 3 in 5 agree the U.S. should be the moral leader of the world, only 39% believe it actually is.
www.ipsos.com/en-us/most-a...
www.ipsos.com/en-us/most-a...
Our latest Essentials tracker infographic signals a hopeful note as we head into the New Year, with half of consumers feeling their quality of life is heading in the right direction, though this is mostly led by high income earners and parents. Take a look
www.ipsos.com/en-us/market...
www.ipsos.com/en-us/market...
January 9, 2026 at 5:32 PM
Our latest Essentials tracker infographic signals a hopeful note as we head into the New Year, with half of consumers feeling their quality of life is heading in the right direction, though this is mostly led by high income earners and parents. Take a look
www.ipsos.com/en-us/market...
www.ipsos.com/en-us/market...
Ipsos is proud to partner with the FQ Lounge®, advancing equality together with other forward-thinking brands. FQ Lounge is returning to #CES (and so is Ipsos). Don't miss hearing how technology can enhance human potential and drive shared progress
www.ipsos.com/en-us/fq-lou...
www.ipsos.com/en-us/fq-lou...
January 5, 2026 at 5:01 PM
Ipsos is proud to partner with the FQ Lounge®, advancing equality together with other forward-thinking brands. FQ Lounge is returning to #CES (and so is Ipsos). Don't miss hearing how technology can enhance human potential and drive shared progress
www.ipsos.com/en-us/fq-lou...
www.ipsos.com/en-us/fq-lou...
Every year, we ask Americans how they resolve to make the year ahead better. The results for 2026 are more or less in line with last year’s resolutions. However, it’s worth noting that even more (61%, up from 53% last year) want to lose weight in 2026.
www.ipsos.com/en-us/americ...
www.ipsos.com/en-us/americ...
January 2, 2026 at 6:39 PM
Every year, we ask Americans how they resolve to make the year ahead better. The results for 2026 are more or less in line with last year’s resolutions. However, it’s worth noting that even more (61%, up from 53% last year) want to lose weight in 2026.
www.ipsos.com/en-us/americ...
www.ipsos.com/en-us/americ...
It is entirely fitting that when asked to rate 2025, the means landed between a 6 and 7. (Those with kids and teenagers will see it). On all levels, from close in “me personally” and “my job” out to “the country” we saw a small dip in how we rated the year
www.ipsos.com/en-us/2025-g...
www.ipsos.com/en-us/2025-g...
December 31, 2025 at 6:51 PM
It is entirely fitting that when asked to rate 2025, the means landed between a 6 and 7. (Those with kids and teenagers will see it). On all levels, from close in “me personally” and “my job” out to “the country” we saw a small dip in how we rated the year
www.ipsos.com/en-us/2025-g...
www.ipsos.com/en-us/2025-g...
2025 was a defining year across the economy, politics, and technology. Ipsos has identified nine key trends that shaped the year and what they reveal about the world ahead. Take a look:
www.ipsos.com/en-us/nine-t...
www.ipsos.com/en-us/nine-t...
December 29, 2025 at 9:04 PM
2025 was a defining year across the economy, politics, and technology. Ipsos has identified nine key trends that shaped the year and what they reveal about the world ahead. Take a look:
www.ipsos.com/en-us/nine-t...
www.ipsos.com/en-us/nine-t...
Good news, gift-givers. What we plan to give mostly lines up with what folks want to get. We’re a tiny bit less enthused for the gift cards that are projected to be the most-gifted item. Interestingly, gaming devices are more popular to give than receive.
www.ipsos.com/en-us/why-am...
www.ipsos.com/en-us/why-am...
December 22, 2025 at 11:53 PM
Good news, gift-givers. What we plan to give mostly lines up with what folks want to get. We’re a tiny bit less enthused for the gift cards that are projected to be the most-gifted item. Interestingly, gaming devices are more popular to give than receive.
www.ipsos.com/en-us/why-am...
www.ipsos.com/en-us/why-am...
Ipsos is proud to partner with the FQ Lounge®, advancing equality together with other forward-thinking brands. FQ Lounge is returning to #CES (and so is Ipsos). Hear tips for fostering meaningful connections and belonging within your digital ecosystem.
www.ipsos.com/en-us/fq-lou...
www.ipsos.com/en-us/fq-lou...
December 22, 2025 at 5:54 PM
Ipsos is proud to partner with the FQ Lounge®, advancing equality together with other forward-thinking brands. FQ Lounge is returning to #CES (and so is Ipsos). Hear tips for fostering meaningful connections and belonging within your digital ecosystem.
www.ipsos.com/en-us/fq-lou...
www.ipsos.com/en-us/fq-lou...
Ipsos' Pedr Howard shares our analysis of a dozen standout holiday commercials in the latest episode of the On Strategy Showcase podcast.
www.onstrategyshowcase.com/episode/holi...
www.onstrategyshowcase.com/episode/holi...
December 19, 2025 at 4:57 PM
Ipsos' Pedr Howard shares our analysis of a dozen standout holiday commercials in the latest episode of the On Strategy Showcase podcast.
www.onstrategyshowcase.com/episode/holi...
www.onstrategyshowcase.com/episode/holi...
Today, the paths to innovation and sustainable growth demand integrated strategies to navigate a world of uncertainty, intense scrutiny, and waning trust. Revisit our on-demand webinar to hear tips from our panel of experts leading the way.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
December 18, 2025 at 6:40 PM
Today, the paths to innovation and sustainable growth demand integrated strategies to navigate a world of uncertainty, intense scrutiny, and waning trust. Revisit our on-demand webinar to hear tips from our panel of experts leading the way.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
Can a machine truly replicate the nuances, empathy and insights of a human moderator? Through a series of rigorous, multi-country pilot studies, our experts compare the performance of standard AI bots, enhanced AI systems and expert human moderators.
www.ipsos.com/en-us/mind-o...
www.ipsos.com/en-us/mind-o...
December 16, 2025 at 6:06 PM
Can a machine truly replicate the nuances, empathy and insights of a human moderator? Through a series of rigorous, multi-country pilot studies, our experts compare the performance of standard AI bots, enhanced AI systems and expert human moderators.
www.ipsos.com/en-us/mind-o...
www.ipsos.com/en-us/mind-o...
Listen in as we explore the “AI value gap” — the disconnect between executive ambition and frontline execution. Hear how progress stalls due to misalignment across 5 core pillars — strategy, governance, technical readiness, adoption, and culture.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
December 15, 2025 at 7:39 PM
Listen in as we explore the “AI value gap” — the disconnect between executive ambition and frontline execution. Hear how progress stalls due to misalignment across 5 core pillars — strategy, governance, technical readiness, adoption, and culture.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
Revisit our on-demand webinar to hear detailed insights about how Californians are navigating today's economy, whether the American Dream remains within reach, and how emerging technologies are shaping the workplace.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
December 12, 2025 at 5:15 PM
Revisit our on-demand webinar to hear detailed insights about how Californians are navigating today's economy, whether the American Dream remains within reach, and how emerging technologies are shaping the workplace.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
A new survey reveals Americans’ holiday gifting habits lean on traditional methods. Despite the emergence of digital payment methods, there's a preference toward gifting or receiving cash, gift cards, or physical gifts to and from family members & friends.
www.ipsos.com/en-us/americ...
www.ipsos.com/en-us/americ...
December 11, 2025 at 10:53 PM
A new survey reveals Americans’ holiday gifting habits lean on traditional methods. Despite the emergence of digital payment methods, there's a preference toward gifting or receiving cash, gift cards, or physical gifts to and from family members & friends.
www.ipsos.com/en-us/americ...
www.ipsos.com/en-us/americ...
The Essentials tracker November 2025 infographic explores how financial strain dims holiday enthusiasm (and spending), and how different generations value experiences over material items. Take a look.
www.ipsos.com/en-us/market...
www.ipsos.com/en-us/market...
December 11, 2025 at 5:46 PM
The Essentials tracker November 2025 infographic explores how financial strain dims holiday enthusiasm (and spending), and how different generations value experiences over material items. Take a look.
www.ipsos.com/en-us/market...
www.ipsos.com/en-us/market...
Americans have varying attitudes on wealth and the economy, but a majority want to budget, even if life makes it difficult. That points to opportunities for financial education, for tools that help them save, and for products priced to align with needs.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
December 10, 2025 at 5:38 PM
Americans have varying attitudes on wealth and the economy, but a majority want to budget, even if life makes it difficult. That points to opportunities for financial education, for tools that help them save, and for products priced to align with needs.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
Here are five charts on Trump’s approval rating, where Trump is losing support, and the cracks in the foundation that Trump will need to address to maintain his base
www.ipsos.com/en-us/trump-...
www.ipsos.com/en-us/trump-...
Is Trump losing support from his base?
Below are five charts on Trump’s approval rating, where Trump is losing support, and the cracks in the foundation that Trump will need to address to maintain his base
www.ipsos.com
December 9, 2025 at 11:16 PM
Here are five charts on Trump’s approval rating, where Trump is losing support, and the cracks in the foundation that Trump will need to address to maintain his base
www.ipsos.com/en-us/trump-...
www.ipsos.com/en-us/trump-...
Most Americans (82%) agree that clear vision is key to feeling confident and youthful, according to a Johnson & Johnson survey conducted by Ipsos. However, one third have not visited an eye care profession in the last year despite needing vision correction
www.ipsos.com/en-us/americ...
www.ipsos.com/en-us/americ...
Americans (82%) View Clear Vision As Vital for Youthfulness & Confidence
Yet One Third Need Vision Correction But Haven't Visited An Eye Care Professional In The Past Year
www.ipsos.com
December 8, 2025 at 5:20 PM
Most Americans (82%) agree that clear vision is key to feeling confident and youthful, according to a Johnson & Johnson survey conducted by Ipsos. However, one third have not visited an eye care profession in the last year despite needing vision correction
www.ipsos.com/en-us/americ...
www.ipsos.com/en-us/americ...
A new NAMI/Ipsos poll finds that most Americans believe congress is doing too little to address mental health needs The majority say the government should prioritize funding for mental health services, opioid treatment, and suicide prevention. Read more.
www.ipsos.com/en-us/nearly...
www.ipsos.com/en-us/nearly...
December 5, 2025 at 5:19 PM
A new NAMI/Ipsos poll finds that most Americans believe congress is doing too little to address mental health needs The majority say the government should prioritize funding for mental health services, opioid treatment, and suicide prevention. Read more.
www.ipsos.com/en-us/nearly...
www.ipsos.com/en-us/nearly...
🍷 Most wine brands hit a ceiling when distribution maxes out. Josh Cellars kept growing. Their marketing investment scaled substantially while ROI improved 167%. Media-driven case volume grew over 50% in 3 years. Our latest case study explains how!
mma.com/blog/josh-ce...
mma.com/blog/josh-ce...
December 4, 2025 at 5:02 PM
🍷 Most wine brands hit a ceiling when distribution maxes out. Josh Cellars kept growing. Their marketing investment scaled substantially while ROI improved 167%. Media-driven case volume grew over 50% in 3 years. Our latest case study explains how!
mma.com/blog/josh-ce...
mma.com/blog/josh-ce...
Which cities (globally) most appealed to citizens across 31 countries as places to visit, to work, or to live? And yes, several U.S. cities ranked among the top 10! Did yours?
www.ipsos.com/en-us/london...
www.ipsos.com/en-us/london...
December 3, 2025 at 4:48 PM
Which cities (globally) most appealed to citizens across 31 countries as places to visit, to work, or to live? And yes, several U.S. cities ranked among the top 10! Did yours?
www.ipsos.com/en-us/london...
www.ipsos.com/en-us/london...
Learn more about the future of mobility with insights from the 2025 Ipsos Navigator Study. Hear more about what U.S. consumers think about EVs, other alternative powertrains, and select cutting-edge Drive Assist Technologies.
www.ipsos.com/en-us/automo...
www.ipsos.com/en-us/automo...
December 2, 2025 at 4:57 PM
Learn more about the future of mobility with insights from the 2025 Ipsos Navigator Study. Hear more about what U.S. consumers think about EVs, other alternative powertrains, and select cutting-edge Drive Assist Technologies.
www.ipsos.com/en-us/automo...
www.ipsos.com/en-us/automo...
As Americans hit the malls and their smartphones for Black Friday deals our new polling finds 39% are worried about inflation, well down from 50% last November. But, inflation worry is still up from the mere 6% who were concerned in Nov 2019, pre-pandemic
www.ipsos.com/en/what-worr...
www.ipsos.com/en/what-worr...
December 1, 2025 at 11:22 PM
As Americans hit the malls and their smartphones for Black Friday deals our new polling finds 39% are worried about inflation, well down from 50% last November. But, inflation worry is still up from the mere 6% who were concerned in Nov 2019, pre-pandemic
www.ipsos.com/en/what-worr...
www.ipsos.com/en/what-worr...