Ipsos US
@ipsosus.bsky.social
Our experts uncover data & insights, providing actionable market research for businesses. At Ipsos, we're shaping a true understanding of Society/Markets/People
A new NAMI/Ipsos poll finds that most Americans believe congress is doing too little to address mental health needs The majority say the government should prioritize funding for mental health services, opioid treatment, and suicide prevention. Read more.
www.ipsos.com/en-us/nearly...
www.ipsos.com/en-us/nearly...
December 5, 2025 at 5:19 PM
A new NAMI/Ipsos poll finds that most Americans believe congress is doing too little to address mental health needs The majority say the government should prioritize funding for mental health services, opioid treatment, and suicide prevention. Read more.
www.ipsos.com/en-us/nearly...
www.ipsos.com/en-us/nearly...
🍷 Most wine brands hit a ceiling when distribution maxes out. Josh Cellars kept growing. Their marketing investment scaled substantially while ROI improved 167%. Media-driven case volume grew over 50% in 3 years. Our latest case study explains how!
mma.com/blog/josh-ce...
mma.com/blog/josh-ce...
December 4, 2025 at 5:02 PM
🍷 Most wine brands hit a ceiling when distribution maxes out. Josh Cellars kept growing. Their marketing investment scaled substantially while ROI improved 167%. Media-driven case volume grew over 50% in 3 years. Our latest case study explains how!
mma.com/blog/josh-ce...
mma.com/blog/josh-ce...
Which cities (globally) most appealed to citizens across 31 countries as places to visit, to work, or to live? And yes, several U.S. cities ranked among the top 10! Did yours?
www.ipsos.com/en-us/london...
www.ipsos.com/en-us/london...
December 3, 2025 at 4:48 PM
Which cities (globally) most appealed to citizens across 31 countries as places to visit, to work, or to live? And yes, several U.S. cities ranked among the top 10! Did yours?
www.ipsos.com/en-us/london...
www.ipsos.com/en-us/london...
Learn more about the future of mobility with insights from the 2025 Ipsos Navigator Study. Hear more about what U.S. consumers think about EVs, other alternative powertrains, and select cutting-edge Drive Assist Technologies.
www.ipsos.com/en-us/automo...
www.ipsos.com/en-us/automo...
December 2, 2025 at 4:57 PM
Learn more about the future of mobility with insights from the 2025 Ipsos Navigator Study. Hear more about what U.S. consumers think about EVs, other alternative powertrains, and select cutting-edge Drive Assist Technologies.
www.ipsos.com/en-us/automo...
www.ipsos.com/en-us/automo...
As Americans hit the malls and their smartphones for Black Friday deals our new polling finds 39% are worried about inflation, well down from 50% last November. But, inflation worry is still up from the mere 6% who were concerned in Nov 2019, pre-pandemic
www.ipsos.com/en/what-worr...
www.ipsos.com/en/what-worr...
December 1, 2025 at 11:22 PM
As Americans hit the malls and their smartphones for Black Friday deals our new polling finds 39% are worried about inflation, well down from 50% last November. But, inflation worry is still up from the mere 6% who were concerned in Nov 2019, pre-pandemic
www.ipsos.com/en/what-worr...
www.ipsos.com/en/what-worr...
Tis the season of shopping. How will today's financial concerns impact consumer spending over the next few months? Take a look at insights in the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances. www.ipsos.com/en-us/ipsos-...
December 1, 2025 at 5:51 PM
Tis the season of shopping. How will today's financial concerns impact consumer spending over the next few months? Take a look at insights in the Ipsos Cost of Living Monitor, a 30-country survey which tracks how people around the world feel about their finances. www.ipsos.com/en-us/ipsos-...
Just in time for Thanksgiving football: a new Ipsos poll finds that nearly half of Americans agree that sports betting lessens the integrity of the game. A similar percentage are also concerned that sporting events are rigged due to gambling. www.ipsos.com/en-us/rising...
November 27, 2025 at 5:16 PM
Just in time for Thanksgiving football: a new Ipsos poll finds that nearly half of Americans agree that sports betting lessens the integrity of the game. A similar percentage are also concerned that sporting events are rigged due to gambling. www.ipsos.com/en-us/rising...
Do we have any concerns about buying gifts online? As it turns out, not really, but there is still measurable concern about timing, and damage and the hassle of returns. And women are much more concerned about shipping taking too long than men (44% vs 32%)
www.ipsos.com/en-us/shippi...
www.ipsos.com/en-us/shippi...
November 26, 2025 at 7:44 PM
Do we have any concerns about buying gifts online? As it turns out, not really, but there is still measurable concern about timing, and damage and the hassle of returns. And women are much more concerned about shipping taking too long than men (44% vs 32%)
www.ipsos.com/en-us/shippi...
www.ipsos.com/en-us/shippi...
It’s holiday shopping season and the big categories are still gift cards and clothing. But with 1 in 4 planning to spend more on gifts this season, this would seem to indicate people will be stretching their budgets and perhaps buying more, cheaper things.
www.ipsos.com/en-us/gift-c...
www.ipsos.com/en-us/gift-c...
November 25, 2025 at 5:40 PM
It’s holiday shopping season and the big categories are still gift cards and clothing. But with 1 in 4 planning to spend more on gifts this season, this would seem to indicate people will be stretching their budgets and perhaps buying more, cheaper things.
www.ipsos.com/en-us/gift-c...
www.ipsos.com/en-us/gift-c...
Join us to hear how Bose partnered with Ipsos MMA to develop a fully unified measurement approach, including: MMM and Agile Attribution, in-market testing to validate recommendations before making big moves, and more!
www.ipsos.com/en-us/ana-me...
www.ipsos.com/en-us/ana-me...
November 24, 2025 at 5:43 PM
Join us to hear how Bose partnered with Ipsos MMA to develop a fully unified measurement approach, including: MMM and Agile Attribution, in-market testing to validate recommendations before making big moves, and more!
www.ipsos.com/en-us/ana-me...
www.ipsos.com/en-us/ana-me...
Turn a brand blind spot into a competitive advantage. Revisit our on-demand webinar to hear more about how our GEO Compass solution can monitor what shoppers are exposed to when asking LLMs about your brand, your competitors and your category.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
November 21, 2025 at 5:45 PM
Turn a brand blind spot into a competitive advantage. Revisit our on-demand webinar to hear more about how our GEO Compass solution can monitor what shoppers are exposed to when asking LLMs about your brand, your competitors and your category.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
One in four Americans say they will travel at least 100 miles for the holidays. When we fielded, slightly more said they would fly for Thanksgiving vs. last year (23%, up from 17%) and fewer said they would drive (43%, down from 59%).
www.ipsos.com/en-us/fewer-...
www.ipsos.com/en-us/fewer-...
November 20, 2025 at 5:34 PM
One in four Americans say they will travel at least 100 miles for the holidays. When we fielded, slightly more said they would fly for Thanksgiving vs. last year (23%, up from 17%) and fewer said they would drive (43%, down from 59%).
www.ipsos.com/en-us/fewer-...
www.ipsos.com/en-us/fewer-...
There are some disconnects between what people are seeing in their news and what they care about. For example, Americans really know and care about climate/weather stories, but pop culture has a hard time breaking through. Check out more trends here...
www.ipsos.com/en-us/what-i...
www.ipsos.com/en-us/what-i...
November 19, 2025 at 11:01 PM
There are some disconnects between what people are seeing in their news and what they care about. For example, Americans really know and care about climate/weather stories, but pop culture has a hard time breaking through. Check out more trends here...
www.ipsos.com/en-us/what-i...
www.ipsos.com/en-us/what-i...
New medications are on the market that might help people control cravings. In our latest consumer tracker, we asked how interested people are in medications to reduce cravings across a range of vices: including sweets, alcohol, smoking, and betting.
www.ipsos.com/en-us/slight...
www.ipsos.com/en-us/slight...
November 19, 2025 at 7:04 PM
New medications are on the market that might help people control cravings. In our latest consumer tracker, we asked how interested people are in medications to reduce cravings across a range of vices: including sweets, alcohol, smoking, and betting.
www.ipsos.com/en-us/slight...
www.ipsos.com/en-us/slight...
Ipsos’ Dynamic Demand Compass doesn't just map current demand spaces; it foresees future consumer trends, empowering businesses to craft growth strategies in market positioning, branding, and innovation. Take a look!
www.ipsos.com/en-us/dynami...
www.ipsos.com/en-us/dynami...
November 18, 2025 at 7:18 PM
Ipsos’ Dynamic Demand Compass doesn't just map current demand spaces; it foresees future consumer trends, empowering businesses to craft growth strategies in market positioning, branding, and innovation. Take a look!
www.ipsos.com/en-us/dynami...
www.ipsos.com/en-us/dynami...
Ipsos has been named by Greenbook as the world’s No. 1 Most Innovative Insights & Analytics Company for the third year running. The 2025 GRIT Business & Innovation Report also identified Ipsos as top-ranked full-service supplier and qualitative supplier.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
November 17, 2025 at 3:30 PM
Ipsos has been named by Greenbook as the world’s No. 1 Most Innovative Insights & Analytics Company for the third year running. The 2025 GRIT Business & Innovation Report also identified Ipsos as top-ranked full-service supplier and qualitative supplier.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
Read more about why (and how) brands need to think about how they can help consumers find a spark of joy against a challenging economic and social background.
www.marketingweek.com/brands-joy-u...
Insights from Ipsos Global Trends can help!
www.ipsos.com/en-us/ipsos-...
www.marketingweek.com/brands-joy-u...
Insights from Ipsos Global Trends can help!
www.ipsos.com/en-us/ipsos-...
November 14, 2025 at 6:55 PM
Read more about why (and how) brands need to think about how they can help consumers find a spark of joy against a challenging economic and social background.
www.marketingweek.com/brands-joy-u...
Insights from Ipsos Global Trends can help!
www.ipsos.com/en-us/ipsos-...
www.marketingweek.com/brands-joy-u...
Insights from Ipsos Global Trends can help!
www.ipsos.com/en-us/ipsos-...
Ipsos uncovers how generations, countries, and lived experience shape whether 1975 or 2025 feels like the better time to be born. The story spans safety, the environment, happiness, education, and it’s more nuanced than you might expect.
www.ipsos.com/en-us/is-lif...
www.ipsos.com/en-us/is-lif...
November 14, 2025 at 5:57 PM
Ipsos uncovers how generations, countries, and lived experience shape whether 1975 or 2025 feels like the better time to be born. The story spans safety, the environment, happiness, education, and it’s more nuanced than you might expect.
www.ipsos.com/en-us/is-lif...
www.ipsos.com/en-us/is-lif...
As the holiday season nears, financial outlook is a mixed picture of cautious optimism and practical concerns. While 3 in 5 feel financially healthy, roughly a third are more pessimistic about their financial situation now compared to this time last year.
www.ipsos.com/en-us/two-th...
www.ipsos.com/en-us/two-th...
November 13, 2025 at 6:02 PM
As the holiday season nears, financial outlook is a mixed picture of cautious optimism and practical concerns. While 3 in 5 feel financially healthy, roughly a third are more pessimistic about their financial situation now compared to this time last year.
www.ipsos.com/en-us/two-th...
www.ipsos.com/en-us/two-th...
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker.
www.ipsos.com/en-us/more-a...
www.ipsos.com/en-us/more-a...
November 12, 2025 at 7:55 PM
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker.
www.ipsos.com/en-us/more-a...
www.ipsos.com/en-us/more-a...
To better understand the realities faced by both job seekers and HR executives, Google partnered with Ipsos to conduct new research at a time when economic shifts and advances in AI are transforming how people find jobs and how organizations hire talent.
www.ipsos.com/en-us/future...
www.ipsos.com/en-us/future...
November 7, 2025 at 5:06 PM
To better understand the realities faced by both job seekers and HR executives, Google partnered with Ipsos to conduct new research at a time when economic shifts and advances in AI are transforming how people find jobs and how organizations hire talent.
www.ipsos.com/en-us/future...
www.ipsos.com/en-us/future...
Please join Ipsos and SAA for a webinar about the future of mobility with insights from the 2025 Ipsos Navigator Study. Hear more about what U.S. consumers think about EVs, other alternative powertrains, and select cutting-edge Drive Assist Technologies.
www.ipsos.com/en-us/automo...
www.ipsos.com/en-us/automo...
November 6, 2025 at 5:12 PM
Please join Ipsos and SAA for a webinar about the future of mobility with insights from the 2025 Ipsos Navigator Study. Hear more about what U.S. consumers think about EVs, other alternative powertrains, and select cutting-edge Drive Assist Technologies.
www.ipsos.com/en-us/automo...
www.ipsos.com/en-us/automo...
The Essentials tracker October 2025 infographic explores the purchasing trends of parents compared to non-parents, whether for essentials or major purchases. Take a look.
www.ipsos.com/en-us/market...
www.ipsos.com/en-us/market...
November 5, 2025 at 10:10 PM
The Essentials tracker October 2025 infographic explores the purchasing trends of parents compared to non-parents, whether for essentials or major purchases. Take a look.
www.ipsos.com/en-us/market...
www.ipsos.com/en-us/market...
Financially crunched consumers will reduce/eliminate spending in areas not tied to their identity, community, or culture. Companies should invest in underserved community access and explore intersectional consumer needs to unlock new growth opportunities.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
November 4, 2025 at 4:28 PM
Financially crunched consumers will reduce/eliminate spending in areas not tied to their identity, community, or culture. Companies should invest in underserved community access and explore intersectional consumer needs to unlock new growth opportunities.
www.ipsos.com/en-us/ipsos-...
www.ipsos.com/en-us/ipsos-...
The ways Americans indulge themselves are changing, while the lines between luxury and hedonism are blurring. Revisit our recorded webinar to hear actionable insights from our Future of Indulgence consumer survey.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...
November 3, 2025 at 5:20 PM
The ways Americans indulge themselves are changing, while the lines between luxury and hedonism are blurring. Revisit our recorded webinar to hear actionable insights from our Future of Indulgence consumer survey.
www.ipsos.com/en-us/webina...
www.ipsos.com/en-us/webina...